Go Local

Birmingham’s newest Go Local store opens

The former derelict off-licence in Oldbury now takes around £6,500 a week.

Retailer Subas Subaskaram’s new Birmingham convenience store has become the third Go Local fascia store in the city.

Subaskaram acquired the former derelict off-licence on Bleak House Road, in Oldbury, and worked closely with Parfetts on the original concept and store layout with further advice on merchandising and stock levels.

The 1,000sq ft store features a fresh groceries section, a National Lottery counter, and an extensive beer, wines and spirits section. With a big South Asian community nearby, Subaskaram is stocking lots of authentic South Asian foods.

Subaskaram said: “This was a great opportunity to turn a derelict building into a well-positioned convenience store that the whole community can use. It was an easy decision to partner with Parfetts and Go Local for my first store. I was already familiar with Parfetts as a reliable and great value wholesaler, having bought stock from them in a previous job. However, now that I have my own store, I wanted to partner with Parfetts from day one for stock and become a Go Local store as it’s a great fit for the store’s catchment area.”

The store also runs regular promotions, which have proved a great success, with store takings increasing on average by £350 per week. Total weekly takings are currently at around £6,500 and rising weekly.

Subaskaram said: “Since opening, we have already built up a regular customer base. Parfetts have provided invaluable support throughout, helping to get the store ready with everything from layout and design to launch marketing and strong promotions.”