Nisa Store Development

Maypole Nisa undergoes ‘incredible’ transformation

The development has almost tripled the selling space for the retailer and has enabled a much-improved offer.

A West Midlands forecourt has been transformed from a compact kiosk into a fully stocked Nisa Local convenience store.

Maypole Service Station, located on Maypole Lane in Birmingham, was an established forecourt previously focusing on the fuel side of the business. However, the site had not been operating for a couple of years when it was purchased for development.

The kiosk that previously stood on the site at around 400sq ft has now been demolished and in its place is a 1,300sq ft store, fitted out to the latest Nisa Local Evolution specification.

The store is open 24 hours a day, serving through a hatch from 10pm. It offers a full convenience range that includes a strong Co-op own brand presence.

Store development manager, Dave Needham, said: “The new store has almost tripled the selling space for the retailer and so that has allowed for a much-improved offer, moving away from snacking to a comprehensive grocery offering.”

Yogi Moorthy, store manager, says the team has worked on the store’s range and made some changes to the original offer that works better. “It is going in the right direction,” he said. “Sales are growing week on week which is very good.”

Stuart Hawkes, Nisa induction manager who is supporting the retailer, added: “The transformation is truly incredible from what it was before to what it is now. When the customers get in and walk the store, they can see for themselves what is now on offer to them.”