Store Openings: Nisa

Kidderminster retailer sales up 55% after development

Store owner Jordha Sanghera worked with Nisa’s store development team to design a significantly improved shop.

Bells of Habberley in Kidderminster, a dual-branded Nisa Local fascia store, has seen sales rocket by 55% year-on-year after investing in a major development programme.

The original store was moved to larger premises further down the same parade of shops, which has been in the Bells estate for more than 15 years. It offers increased selling space and storage, enabling the retailers to introduce a host of new products to their range.

Store owner Jordha Sanghera worked with Nisa’s store development team to design a “significantly-improved” store.

He said: “Before we opened the new store, we carried out market research to find out what our customers truly wanted and needed. Once we had established the fundamentals, we focused our efforts on amplifying the product offering by diversifying the range from the brands found in local multiples.

“We also wanted to ensure that our brand’s ethos of being customer-centric was communicated as a part of the re-launch which we did with help from our strapline, ‘trusted community grocers’.”

New hot food counters, which offer a choice of lunchtime food such as pasties, sausage rolls, and potato wedges, are well used by students and other shoppers on the go.

In addition, the growing relevance of fresh food and chilled products has been recognised with chiller space more than doubling from seven metres to 16 metres. Sanghera added: “We’ve gone from strength to strength and as well as exceeding shopper expectation, after our first year of trading we saw the strongest sales since we opened our business more than 15 years ago. I’m really proud.”