2 minute read
Proudfoot Group
by 55 North
Retailer celebrates Yorkshire heritage with tasting event
Scarborough-based Proudfoot Group celebrated its Yorkshire roots with an in-store tasting event for customers that also raised money for local good causes.
Scarborough retailer Proudfoot Group celebrated its Yorkshire roots with an in-store tasting event for customers at its Newby store to mark Yorkshire Day.
The popular annual event, which returned after a three-year break due to the pandemic, took place at Proudfoot’s Scalby Road supermarket and showcased food and drink from a wide variety of local suppliers, including Beacon Farm Ice Cream, Cooplands, The Original Baker, Wold Top Brewery, Masons Yorkshire Gin, and McCain.
Shoppers also had the opportunity to sample foods from Proudfoot’s own deli and butchery counters, as well as a tempting selection from the Co-op own brand range.
Valerie Aston, co-director of the Proudfoot Group, said: “We’ve always been proud to support Yorkshire suppliers and our annual Yorkshire Day event showcases some of the quality, local produce available, whilst encouraging the local community to celebrate our wonderful county with us and sample some of the best of what Yorkshire
has to offer.” The day also offered prize draws, giveaways, and face painting, as well as a raffle that raised £412.75 for the store’s Making a Difference Locally fund, which supports local causes with donations.
“The event allows customers to meet the passionate people behind the local produce they’re enjoying, and we received some fantastic feedback from customers and suppliers alike, with them commenting on what a great atmosphere and lovely experience it was on the day,” added Aston.
