Picks of the Week

BREWDOG LAUNCHES BIGGEST-EVER GIVEAWAY

The competition runs across 4-packs of Punk IPA, Lost Lager, Hazy Jane and Punk AF, 10-packs of Lost Lager, 12-packs of Punk IPA and Hazy Jane and Mixed 8-pack.

BrewDog is giving away more than 13,000 prizes with its latest promotion, Access All Areas.

To enter a free prize draw, shoppers need to scan the QR code on-pack or on promotional POS then sign up to Planet BrewDog. Entrants will be notified immediately if they have won.

Prizes include bar tabs at BrewDog bars, free beer, subscriptions to BrewDog and Friends, vouchers, t-shirts, and glassware.

The competition runs until 31 October across 4-packs of Punk IPA, Lost Lager, Hazy Jane and Punk AF, 10-packs of Lost Lager, 12-packs of Punk IPA and Hazy Jane and Mixed 8-pack.

The campaign is supported from mid-August by in-store, digital and out-of-home activities.

Alex Dullard, Head of Customer Marketing at BrewDog, said: “We want to reward our customers for their continued loyalty, whilst also driving trial with new shoppers. That’s why we are launching Access All Areas – the biggest giveaway we have ever done.

“With a simple entry mechanic, thousands of great prizes on offer and a widespread marketing campaign, we’re hoping the promotion will help drive overall footfall and beer sales for our customers, throughout the remainder of the summer and into the autumn.

“It also provides an ideal opportunity to reach additional shoppers with the busy August bank holiday approaching.”

TANGO TEAMS UP WITH PRINCE’S TRUST

The partnership will see an on-pack takeover across Tango Orange and Dark Berry Sugar Free flavours, with 5p from each pack sold donated to the charity.

Britvic’s flavoured fruit carbonates brand Tango has agreed a long-term partnership with The Prince’s Trust, the UK’s largest youth charity, to support young people with employment and education opportunities.

The partnership is the latest milestone in Britvic’s broader People and Culture strategy, which includes learning and development for young people alongside supporting healthier communities.

The activity is spearheaded with an on-pack takeover across Tango Orange and Dark Berry Sugar Free flavours, with 5p from each pack sold donated to The Prince’s Trust – up to £100,000 in the first year. A QR code featured on pack leads to a designated landing page that shares further information about the partnership, as well as a referral button to sign up to a Prince’s Trust course, or to donate.

Young people are among the hardest hit coming out of the pandemic, and as a key target audience for Tango, the partnership will support youth culture. With £3.1m spent on Tango by under-28s, the collaboration will inspire shoppers and support in driving purchase among those who want to make an impact on young people in the UK, a key demographic for flavoured fruit carbonates.

Britvic says the credibility of The Prince’s Trust charity and the fame of the Tango brand will support in making a difference among the one in three young people who say more self-confidence would help with achieving their goals in work or education.

The partnership will be live until 30 September and will be supported by paid digital, influencers, PR, and POS to drive awareness of the partnership and encourage young people to “find their fearless”.

KP SNACKS EXPANDS £1 PMP RANGE

The new products, which are rolling out to stores this week, expand KP’s £1 price-marked pack

KP Snacks has launched two new £1 PMP SKUs – Butterkist Crunchy Orange Chocolate Flavour Toffee popcorn (70g) and Nik Naks Scampi ‘N’ Lemon (75g).

Rolling out into stores this week, the new products expand KP’s £1 pricemarked pack range to 35 SKUs. Nik Naks Scampi ‘N’ Lemon has been absent across singles formats since 2008 and multipacks since 2019. KP Snacks says the Nik Naks brand is growing +5.3% and is one of the top 10 bestselling £1 PMP ranges.

KP Snacks says the two new products are “well-positioned” to boost retailer sales by capitalising on the strength of £1 PMPs in CSN, worth £221.8m, and growing in value by +17.1%.

In addition, KP Snacks says that Butterkist Crunchy Orange Chocolate popcorn £1 PMP bridges the gap between popcorn and chocolate confectionery, and is “perfect for a sweeter and more indulgent snacking occasion”. Butterkist is the nation’s favourite popcorn brand, enjoying a 35.4% market share.

Matt Collins, Trading Director at KP Snacks, said: “As costs of everyday items continue to rise, consumers will be searching for great value products so PMPs will be an increasingly important format. We are delighted to be supporting our retail partners with a strong and growing £1 PMP range designed to excite shoppers and drive impulse purchases.”

“We are also catering to shopper demand by bringing back Nik Naks Scampi ‘N’ Lemon as a £1 PMP. The return of this well-loved flavour after so many years without it, will engage and ignite interest from shoppers, boosting sales for retailers.”

PICKS OF THE WEEK

HEALTHY IMPULSE

Epicurium has launched seven on-trend impulse ranges this month. The ranges include vegan protein brand Misfits, breakfast range Fuel10K, and new fruit and nut impulse packs from Forest Feasts. Other additions include Livia’s, Pulsin, and Purely Plantain.

FROZEN TREAT

Spirits brand Au Vodka has launched a new Blue Raspberry-flavoured ice lollies line, marking its venture into the frozen category. Available to order now, the product comes in liquid form and requires freezing before use. The lollies (5% ABV) have an RSP of £2.99.

PLANT-BASED LOVE

Plant-based chocolate brand LoveRaw has launched a new Caramelised Biscuit Cre&m Wafer Bar. The bar, which is filled with a biscuit cream with a caramel layer and crunchy biscuit crumb, is free of palm oil, dairy products or artificial ingredients.

ORANGE CUSTARD

Ambrosia’s Chocolate Orange Custard is returning as a permanent addition to the brand’s range, due to demand from consumers. The product features 100% natural flavours and no added colours or preservatives. It is available in a 400g can with an RSP of £1.49.

FISH LINE

Spanish importer and wholesaler, Mevalco, is to roll out a range of tinned fish fillets and roe. New products include Herpac Canutera Frigate (125g), Herpac Mackerel fillets or roe in olive oil (125g), and Cadiz Marinated Sardines Fillets (20 fillets to a tin).

COCKTAIL CANS

Edinburgh Gin is expanding its RTD cocktail range with the addition of Lemon Spritz and Negroni Spritz. The brand’s classic G&T has also relaunched with a new look, and a higher ABV. All three are available in 12 x 250ml bundle packs from the brand’s website.