NPD AND MEDIA
PICKS OF THE WEEK – BREWDOG
BREWDOG LAUNCHES BIGGEST-EVER GIVEAWAY The competition runs across 4-packs of Punk IPA, Lost Lager, Hazy Jane and Punk AF, 10-packs of Lost Lager, 12-packs of Punk IPA and Hazy Jane and Mixed 8-pack. BrewDog is giving away more than 13,000 prizes with its latest promotion, Access All Areas.
Alex Dullard, Head of Customer Marketing at BrewDog, said: “We want to reward our customers
To enter a free prize draw, shoppers need to
for their continued loyalty, whilst also driving trial
scan the QR code on-pack or on promotional POS
with new shoppers. That’s why we are launching
then sign up to Planet BrewDog. Entrants will be
Access All Areas – the biggest giveaway we have
notified immediately if they have won.
ever done.
Prizes include bar tabs at BrewDog bars, free
“With a simple entry mechanic, thousands of
beer, subscriptions to BrewDog and Friends,
great prizes on offer and a widespread marketing
vouchers, t-shirts, and glassware.
campaign, we’re hoping the promotion will help
The competition runs until 31 October across
drive overall footfall and beer sales for our cus-
4-packs of Punk IPA, Lost Lager, Hazy Jane and
tomers, throughout the remainder of the summer
Punk AF, 10-packs of Lost Lager, 12-packs of Punk
and into the autumn.
IPA and Hazy Jane and Mixed 8-pack. The campaign is supported from mid-August by in-store, digital and out-of-home activities.
22 I SLRMAG.CO.UK / ISSUE 117 / WEDNESDAY 10TH AUGUST 2022
“It also provides an ideal opportunity to reach additional shoppers with the busy August bank holiday approaching.”
