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PICKS OF THE WEEK
NPD AND MEDIA
GALAXY UNVEILS NEW LOOK IN TV CAMPAIGN
MARS WRIGLEY HAS UNVEILED A NEW TV CAMPAIGN IN SUPPORTOF THE GALAXY BRAND’S NEW LOOK AND DIRECTIONS FOR 2021.
Mars Wrigley UK is supporting a modern new look and direction for its Galaxy brand with the launch of a bold new TV campaign.
Underpinned by the funky rhythms of ‘Makeba’, the breakout song by Grammy nominated singersongwriter Jain, the ad is the result of a collaboration between a range of artists, animators and compositors to bring the new look to life.
Ellyse O’Connor, Galaxy Senior Brand Manager, said: “There won’t be many people in Britain who haven’t seen a Galaxy advert over the years. They have always served as great cultural markers of the time and have helped cement Galaxy chocolate
into the hearts and minds of the British public. This beautiful new advert is no different and serves as further proof that the Galaxy brand never stands still.”
The re-design was launched at the start of 2021 after a two-and-a-halfyear development process, that involved extensive consumer research.
DID YOU KNOW?
It’s all in the flow: Every aspect of the Galaxy bar is designed with smoothness in mind. Thousands of hours went in to designing the bar itself, which has a distinctive undulating flow that further enhances the smooth texture of the chocolate.
23 million Galaxy Smooth Milk Bars are eaten in the UK every single year.
NUTELLA HITS TV SCREEN AHEAD OF PANCAKE DAY
NUTELLA HAS LAUNCHED A NEW TV AD AHEAD OF PANCAKE DAY 2021, AIRING FOR THE NEXT 10 DAYS.
Nutella, made by Ferrero, has launched a new TV ad ahead of Pancake Day 2021. As the number one spread at Pancake Day, the ad is set to put Nutella at the front of shoppers’ minds in the lead up to Shrove Tuesday, which lands on 16 February this year.
Carrying the tagline ‘Pancakes love Nutella’, the ad is set to help drive footfall and sales for retailers. As part of its wider national marketing campaign, Nutella is also being supported through a new radio spot with national channels.
Highlighting the product’s versatility, the ad’s end frame points shoppers to the brand’s recipe hub for more inspiration. By providing recipe ideas, which all use a 15g portion of the spread, for all year-round occasions, the brand is helping to inspire shoppers to use Nutella in different ways. Home baking has been a key driver of growth for the brand throughout 2020, as more households have experimented in the kitchen, which has led to an exceptional increase of 624,000 new buyers of the spread.
Levi Boorer, Customer Development Director at Ferrero, comments: “We recommend retailers to stock the 350g jar – as 73% of Nutella sales are through this format at this time of year.”
CHINESE WINNERS
Mars Food UK is spreading fortune this Chinese New Year by offering shoppers the chance to win prizes of up to £1k with any purchase of product by Uncle Ben’s. The promo is supported with in-store POS and static and digital billboards.
BLACK TANQ
Diageo is launching Tanqueray Blackcurrant Royale (41.3% ABV) this month. The new line is crafted with the four botanicals of Tanqueray London Dry Gin blended with blackcurrants, vanilla and the floral notes of black orchid. RSP: £25
SQUARE LOVE
Aldi is bringing its Love Heart Lorne sausage back by popular demand just in time for Valentine’s Day. Sourced from Ayrshire butcher We Hae Meat, the product offers a uniquely Scottish take on the day of love. RSP: 99p
FRUITY FLAVOUR
Whitley Neill, the UK’s number one premium gin brand, has expanded its range with the addition of a new, limitededition 43% ABV Watermelon & Kiwi flavoured variant. The new gin is available from Booker depots now. RSP: £26
GONE TO SEED
Kingsmill has unveiled two new 750g loaves: Kingsmill 50/50 Multi-Seed and Kingsmill 50/50 No Bits Multi-Seed. Kingsmill says this is “an entirely new fusion area of bread”: seeded loaves made with 50/50 white and wholemeal flour. RSP: £1.35
STROKE OF GENIUS
LoSalt has raised £40k for the Stroke Association via an on-pack promo, donating 20p for every tub of product sold between July and October. LoSalt contains 66% less sodium, representing a simple switch that can have a big health benefit.
