NPD AND MEDIA
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GALAXY UNVEILS NEW LOOK IN TV CAMPAIGN
MARS WRIGLEY HAS UNVEILED A NEW TV CAMPAIGN IN SUPPORT OF THE GALAXY BRAND’S NEW LOOK AND DIRECTIONS FOR 2021.
Mars
Wrigley
UK
is
supporting a modern new look and direction for its Galaxy
brand
with
the
launch of a bold new TV campaign. Underpinned
by
the
funky rhythms of ‘Makeba’, the
breakout
song
by
Grammy nominated singersongwriter Jain, the ad is
DID YOU KNOW?
the result of a collaboration between a range of artists,
Q It’s all in the flow: Every
animators and compositors
into the hearts and minds
aspect of the Galaxy bar is
to bring the new look to life.
of the British public. This
designed with smoothness
Ellyse O’Connor, Galaxy
beautiful new advert is no
in mind. Thousands of hours
different and serves as
went in to designing the bar
further proof that the Galaxy
itself, which has a distinctive
brand never stands still.”
undulating flow that further
Senior
Brand
Manager,
said:
“There
won’t
many
people
in
be
Britain
who haven’t seen a Galaxy
The
re-design
was
enhances the smooth
advert over the years. They
launched at the start of
have always served as
2021 after a two-and-a-half-
Q 23 million Galaxy Smooth
great cultural markers of
year development process,
Milk Bars are eaten in the
the time and have helped
that
UK every single year.
cement Galaxy chocolate
consumer research.
involved
extensive
texture of the chocolate.
WEDNESDAY 10TH FEBRUARY 2021 / ISSUE 42 / SLRMAG.CO.UK / 23
