OUT THE BOX

NOW THAT’S A GOOD IDEA…LID’S SCOTTISH LARDER

LIDL SHOWS THE WAY ON LOCAL SOURCING

LIDL IS ONCE AGAIN DEMONSTRATING ITS COMMITMENT TO TAKING LOCAL AND REGIONAL SOURCING SERIOUSLY WITH ITS LATEST PROMOTION SHOWCASES ON SCOTTISH FOOD AND DRINK PRODUCTS.

WHAT’S THE BIG IDEA?

Lidl’s latest high profile, high impact Scottish Larder promotional showcase programme to embrace locally and regionally sourced products.

HOW DOES IT WORK?

The discounter is offering a range of in-store promotion showcases in its Scottish stores featuring over 30 of Scotland’s best food and drink producers, with prices starting at just 75p.

WHEN DOES IT START?

It kicks off tomorrow.

WHY DOES IT MATTER?

Both Lidl an Aldi commit substantial time, resources and effort to flying the flag for local sourced products in a way that many other retailers could learn from. The programme of activity also reiterates the importance of local sourcing and highlights some opportunities for local retailers across the UK to make more of locally and regionally sourced food and drink lines.

WHAT SORTS OF PRODUCTS AND BRANDS ARE FEATURED?

A wide range from household names like Tunnocks, Baxters and Mackies to much smaller brands including like Reids and Robertsons. In terms of products, there’s everything from biscuits and ice cream to pizza and pakora. The promotion provides fantastic exposure for the brands involved.

WHAT ARE THE PRODUCERS SAYING?

Reids Bakery is family-run bakery that produces over 15 million biscuits every year at its Thurso factory. It is managed by husband and wife duo Gary and Tracy Reid. Tracy, the company’s Business Development Manager, said: “Joining Lidl’s Scottish Larder alongside some of the country’s finest producers is a highlight for us. We’re passionate when it comes to bringing unique products to the bakery aisle. We believe attention to detail makes food taste incredible, which is why we use the very best ingredients and experiment with flavour combinations.”