PICKS OF THE WEEK

NPD AND MEDIA

DARK MATTER

Bendicks is adding new Mint Fondants to its line-up this month combining soft peppermint fondant with smooth and 50% dark chocolate. The launch will tap into the growing trend for indulgent options as more shoppers buy darker chocolate.

TALENT SHOW

McVitie’s will be the first sponsor of ITV’s brand new talent show Game of Talents, when it debuts on TV screens this month. Hosted by Vernon Kay, the new series merges a talent show with a gameshow, inviting viewers to play along at home every Saturday night.

TV KPOW!

KP Snacks has announced a £2.5M investment with the launch of a new campaign: KPow! Coaxing the nation to make more snacking moments ‘utterly nut-tastic’, the new campaign sees KP Nuts make its first appearance on TV in three years.

LIFEBUOY SWINGS IN

Unilever hygiene brand Lifebuoy has announced a multi-year partnership with England Cricket to become the ‘Official Hygiene Partner’ and ‘Official Community Cricket Hygiene Partner ’of England Cricket and ECB ahead of the start of the new season.

TROPICAL TWIST

Mars Wrigley is launching EXTRA Refreshers in a bottle format and tropical flavour, following the launch of EXTRA Refreshers singles last year. The bottle is available this month with new Tropical flavour also available in a single packs of seven pieces.

BLUE CLUE

Coca-Cola European Partners has launched a new, blue mystery Fanta variant in 500ml and 2l packs as part of the #WhatTheFanta campaign. The liquid could be one of several zero sugar flavours – and the pack gives nothing away.

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