NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
DARK MATTER
TALENT SHOW
TV KPOW!
Bendicks is adding new
McVitie’s will be the first
KP Snacks has announced
Mint Fondants to its line-up
sponsor of ITV’s brand new
a £2.5M investment with the
this month combining soft
talent show Game of Talents,
launch of a new campaign:
peppermint fondant with smooth
when it debuts on TV screens
KPow! Coaxing the nation to
and 50% dark chocolate. The
this month. Hosted by Vernon
make more snacking moments
launch will tap into the growing
Kay, the new series merges a
‘utterly nut-tastic’, the new
trend for indulgent options as
talent show with a gameshow,
campaign sees KP Nuts make
more shoppers buy darker
inviting viewers to play along at
its first appearance on TV in
chocolate.
home every Saturday night.
three years.
LIFEBUOY SWINGS IN
TROPICAL TWIST
BLUE CLUE
Unilever hygiene brand
Mars Wrigley is launching
Coca-Cola European Partners
Lifebuoy has announced a
EXTRA Refreshers in a bottle
has launched a new, blue
multi-year partnership with
format and tropical flavour,
mystery Fanta variant in 500ml
England Cricket to become the
following the launch of EXTRA
and 2l packs as part of the
‘Official Hygiene Partner’ and
Refreshers singles last year.
#WhatTheFanta campaign.
‘Official Community Cricket
The bottle is available this
The liquid could be one of
Hygiene Partner ’of England
month with new Tropical
several zero sugar flavours
Cricket and ECB ahead of the
flavour also available in a
– and the pack gives nothing
start of the new season.
single packs of seven pieces.
away.
WEDNESDAY 7TH APRIL 2021 / ISSUE 50 / SLRMAG.CO.UK / 27
