OUT THE BOX

NOW THAT’S A GOOD IDEA…MOLSON COORS

MOLSON COORS RINGS THE CHANGES

MOLSON COORS IS REMOVING PLASTIC RINGS ON ALL ITS BRANDSIN FAVOUR OF FULLY RECYCLABLE CARDBOARD SLEEVES FOR CANMULTIPACKS.

WHAT’S THE BIG IDEA?

Molson Coors Beverage Company is ditching plastic rings on can multipacks in the UK.

AND REPLACING THEM WITH WHAT?

Fully recyclable and sustainable cardboard sleeves.

ON WHICH PRODUCTS?

All of its major brands, including Carling and Coors.

WHY NOW?

The company had previously committed to removing all singleuse plastic from Carling and Coors packaging by the end of this month, following the introduction of recyclable cardboard large-format multipacks in 2020.

GO ON... HOW MUCH PLASTIC HAS IT SAVED?

700 tonnes, apparently.

WHAT’S THE NEW PACKAGING LIKE?

Produced by the American paper based solutions supplier Graphic Packaging International, the one-piece carton board wrap features a shaped interior design that securely holds the cans, as well as a locking mechanism so that adhesive isn’t required to keep the box closed. It’s made from renewable wood fibres from certified sources and includes “up to 17% recycled carton board, alongside virgin fibre for increased strength, improved machineability and stability in the supply chain”.

NICE. ANY OTHER INITIATIVES?

In March, the firm began trialling low-carbon, circular-economy glass beer bottles for its Staropramen brand. The trial produced two million bottles, manufactured using biofuel and made entirely from cullet – that’s recycled or waste glass to you and me. This reduces the carbon impact of bottle production by up to 90%. The company also recently announced that it has become the first major brewer in the UK to produce all of its beers and ciders using 100% renewable electricity.