NOW THAT’S A GOOD IDEA…
OUT THE BOX MOLSON COORS
MOLSON COORS RINGS THE CHANGES
Molson Coors’ sustainability strategy In 2019, Molson Coors joined the New Plastics Economy
MOLSON COORS IS REMOVING PLASTIC RINGS ON ALL ITS BRANDS
Global Commitment, an
IN FAVOUR OF FULLY RECYCLABLE CARDBOARD SLEEVES FOR CAN
initiative led by the Ellen
MULTIPACKS.
MacArthur Foundation in collaboration with UN
WHAT’S THE BIG IDEA? Molson Coors Beverage Company is ditching plastic rings on can multipacks in the UK.
AND REPLACING THEM WITH WHAT? Fully recyclable and cardboard sleeves.
sustainable
ON WHICH PRODUCTS? All of its major brands, including Carling and Coors.
WHY NOW? The company had previously committed to removing all singleuse plastic from Carling and Coors packaging by the end of this month, following the introduction of recyclable cardboard large-format multipacks in 2020.
GO ON... HOW MUCH PLASTIC HAS IT SAVED? 700 tonnes, apparently.
WHAT’S THE NEW PACKAGING LIKE? Produced by the American paper-
Environment, and set out a
based solutions supplier Graphic Packaging International, the one-piece cartonboard wrap features a shaped interior design that securely holds the cans, as well as a locking mechanism so that adhesive isn’t required to keep the box closed. It’s made from renewable wood fibres from certified sources and includes “up to 17% recycled cartonboard, alongside virgin fibre for increased strength, improved machineability and stability in the supply chain”.
global sustainable packaging strategy, including four clear 2025 goals: Q Make 100% of plastic packaging reusable, recyclable or compostable Q Incorporate at least 30% recycled content in plastic packaging Q Improve recycling infrastructure and support a better recycling system for communities, government and industries
NICE. ANY OTHER INITIATIVES?
Q Reduce carbon emissions from packaging by 26%.
In March, the firm began trialling low-carbon, circular-economy glass beer bottles for its Staropramen brand. The trial produced two million bottles, manufactured using biofuel and made entirely from cullet – that’s recycled or waste glass to you and me. This reduces the carbon impact of bottle production by up to 90%. The company also recently announced that it has become the first major brewer in the UK to produce all of its beers and ciders using 100% renewable electricity.
WEDNESDAY 21ST APRIL 2021 / ISSUE 52 / SLRMAG.CO.UK / 35
