NISA FFOS-Y-FFIN

STORE PROFILE: EMYR & SARAH JONES

GAME ON!

Aberaeron retailers Emyr and Sarah Jones have recently converted a disused play centre into a striking new Nisa store.

A major investment by a retailing husband and wife team with a vision has seen a disused play centre transformed into an imposing Nisa Local store with an extensive offer for shoppers.

The recently opened store in the village of Ffos-y-ffin, close to Aberaeron, in Wales is the first convenience store opened by the Jones family with Nisa although they currently operate several shops with other symbol groups.

Emyr Jones and his wife Sarah have high hopes for their latest store which is in a busy location that tourists flock during the spring and summer, and a steady flow of local customers year-round.

The standalone 2,995sq ft premises was stripped bare providing a blank canvas to develop into the contemporary space it is today.

Situated on the coast in a busy holiday spot, food-to-go, fresh produce and BWS are all key to the store.

The building has exposed ceilings creating an airy and spacious feel to the store which boasts a large Co-op range, something Emyr believes will be a draw to tourists, as well as an expansive foodto-go offer comprising Costa coffee, ice cream and milkshakes, and a serve-over hatch offering a wide choice of freshly cooked goods.

The 14 metres of chillers offer a broad range of fresh produce from local suppliers and Coop own brand with a local bakery and butchery supplying a wide choice of products to shoppers.

Emyr said: “It is a great location and I have high hopes for the store. There’s no supermarket within about 18 miles of us so we are a pull for a large community and have had a very promising response from shoppers.

“Fresh produce was phenomenal in the first few weeks and dairy goods all sold really well.

“With the nearby caravan parks hopefully set for a great 2021 season, we are expecting trade to be strong and are very hopeful for the future.”