OUT THE BOX

NOW THAT’S A GOOD IDEA…QUORN BATTLE OF THE BABS

BATTLE OF THE ‘BABS’

Quorn Foods is showing consumers how they can rustle up delicious vegan food from the comfort of their own kitchens with an innovative Battle of the Kebabs competition.

WHAT’S THE BIG IDEA?

Quorn kebabs.

COME AGAIN...

Quorn Foods has launched a ‘Battle of the Babs’ street-food competition that will let the UK’s leading kebab vendors fight it out for the crown of Quorn’s Kebab King or Queen.

HOW DOES THAT WORK?

Six shortlisted kebab vendors will compete for the title and the winner will be given free advertising space on a billboard in their home town.

HOW DO THE KEBAB- MEISTERS WIN?

Each vendor has created a new unique dish inspired by a range of cuisines including Greek, Lebanese, Mexican and Latin American, showcasing the versatility of Quorn.

WHAT’S THE GOAL HERE?

Quorn is aiming to support local street food chefs who have been impacted by lockdown in the last 12 months and to encourage Brits to shop locally.

HOW WILL IT AFFECT RETAILERS?

While the competition brings a bit of much needed light relief, it also has the more serious goal of inspiring shoppers and showing them how they can create tasty, healthy, environmentally friendly dishes in their own homes using Quorn. Additionally, retailers offering food-to-go may be interested in replicating some of the vegan kebabs and introducing versions of them into their own offer to target vegetarian and vegan customers.

WHAT IS QUORN SAYING?

Gill Riley, Quorn Marketing Director, said: “We’re thrilled to be supporting local street food vendors and their communities after such a challenging year for small businesses. We’ve loved seeing their creative new dishes, using our range.”