NOW THAT’S A GOOD IDEA…
OUT THE BOX QUORN BATTLE OF THE BABS
BATTLE OF THE ‘BABS’ Quorn Foods is showing consumers how they can rustle up delicious vegan food from the comfort of their own kitchens with an innovative Battle of the Kebabs competition. including Greek, Lebanese, Mexican and Latin American, showcasing the versatility of Quorn.
WHAT’S THE GOAL HERE? Quorn is aiming to support local street food chefs who have been impacted by lockdown in the last 12 months and to encourage Brits to shop locally.
HOW WILL IT AFFECT RETAILERS? WHAT’S THE BIG IDEA? Quorn kebabs.
COME AGAIN... Quorn Foods has launched a ‘Battle of the Babs’ street-food competition that will let the UK’s leading kebab vendors fight it out for the crown of Quorn’s Kebab King or Queen.
HOW DOES THAT WORK? Six shortlisted kebab vendors will compete for the title and the winner will be given free advertising space on a billboard in their home town.
HOW DO THE KEBABMEISTERS WIN? Each vendor has created a new unique dish inspired by a range of cuisines
While the competition brings a bit of much needed light relief, it also has the more serious goal of inspiring shoppers and showing them how they can create tasty, healthy, environmentally friendly dishes in their own homes using Quorn. Additionally, retailers offering food-to-go may be interested in replicating some of the vegan kebabs and introducing versions of them into their own offer to target vegetarian and vegan customers.
WHAT IS QUORN SAYING? Gill Riley, Quorn Marketing Director, said: “We’re thrilled to be supporting local street food vendors and their communities after such a challenging year for small businesses. We’ve loved seeing their creative new dishes, using our range.”
The kebab-meisters The street food vendors competing are: Q Beyroot from South London: Lebanese khobez dish with halloumi and Quorn’s Turkish Style Kebab Q Eat Like a Greek from Leeds: authentic gyros featuring Quorn’s Peri Peri Strips Q Cambridgeshire-based vegetarian food truck Wandering Yak: Quorn’s Peri Peri Strips with homemade houmous, greens and pomegranate seed served in their famous Pitta Pockets Q Brighton’s The Two Fridas:: Taco-Bab made with Quorn’s Peri Peri strips Q Manchester-based Yummy Yum Mancs: Chick’n Chimichanga featuring Quorn’s Peri Peri Strips for an extra kick Q Beelzebab, also from Brighton: Currito made with Quorn’s Turkish Style Kebab strips.
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 35
