RETAIL
THE WEEK IN
...MORE IF YOU PLEASE
HEALTHY ALTERNATIVES
TESCO EXTENDS HEALTHY COMMITMENT TO BOOKER NEW HEALTHIER RANGE STRATEGY TO ENCOMPASS WHOLESALER
RESEARCH
RETAIL AND FOODSERVICE TO GROW
NEW IGD REPORT PREDICTS 12% GROWTH
+
SAINSBURY’S £261M LOSS JOSÉ SIGNS FOR NEWS UK COKE’S BIG SUMMER PLANS
COVID-19
POST OFFICE JOINS INDIA SUPPORT INITIATIVE
DONATIONS ACCEPTED AT 11,500 BRANCHES
+ HMRC CLAMPS DOWN ON TRACK & TRACE Commercial Partner:
Brought to you by:
Issue 54 Wednesday 5th May 2021
Symbol Partner:
n ee b er ev n s a h s es en r a w Lees’ brand a
B awarrand eness
76%
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of Scots like Lees Snowballs
Our delicious snowballs and teacakes have been family favourites for 90 years. Following 2019's TV campaign, awareness is at its highest level ever, with 76% of Scots surveyed saying they liked Lees Snowballs and 44% buying Lees products every month. There’s never been a better time to stock up.
Scotland loves Lees 01236 441 600
sales@leesofscotland.co.uk *Source: JLral. Post TV Campaign Evaluation- Sept 2019 **Refers to Scots who viewed the 2019 TV ad
THE WEEK IN RETAIL
EDITOR’S COMMENT SHARE YOUR NEWS AND VIEWS WITH ME AT ABEGLEY@55NORTH.COM
SOME GOOD MAY COME OF IT AFTER ALL... Many retailers that I’ve spoken to over the last year have expressed their sincere hopes that some good may come of the Covid-19 pandemic. For many, it was simply a loosely-defined, general wish that the world could become a slightly better place with more of us prepared to spend a little less time thinking about ourselves and a little more time looking out for each other. While there are certainly indications that the pandemic brought out the worst in some, there are also plenty of examples where these tough times have forced many to rethink how they view the world and their own lives, often in less selfcentred and more caring ways. Long may that continue. For other retailers, their wishes were slightly more tangible and concrete. More focus on mental and physical health and wellbeing, more focus on the environment – and there are also plenty of signs that those wishes may also be a step closer to reality. In many ways, Covid has forced everyone to take a fresh look at how they look after themselves, others and their planet. For my money, there’s no doubt that the pandemic has helped accelerate the sustainability agenda. The need to be working with the planet rather than against it – and to be seen to be
doing so – has never been so heavily prioritised. I probably get a couple of hundred press releases a week and I would say that at least 75% focus entirely or partially on sustainability, in one way or another. If I had to check my inbox a couple of years ago, or even a year ago, that wouldn’t have been the case. Similarly, the once half-hearted commitment by the grocery and convenience sectors to offering healthier options appears to have moved up a gear or two in the last year. Healthier products are no longer niche – and retailers can claim some responsibility for helping drive, or at least facilitate that shift. And only today Tesco has announced that its major commitment to making healthier products available to its customers, unveiled last month, will be extended to Booker. The commitment will see the UK’s largest supermarket increase sales of healthier products, increase sales of plant-based alternatives and improve the health credentials of its own-brand products through reformulation. It’s just another example of Things Getting Better. And these aren’t small commitments. These are important shifts that could have a beneficial impact on us all. The global reset that many predicted after Covid-19 is underway.
ANTONYBEGLEY ANTONYBEGLEY ANTONYBEGLEY
ANTONY BEGLEY, EDITOR
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 3
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CONTENTS
WEDNESDAY 5TH MAY 2021 / ISSUE 54 WWW.SLRMAG.CO.UK
6
10
27
THIS WEEK’S NEWS IN BRIEF
HEALTHY ALTERNATIVES
NEWSTRADE: EURO 2020
A ‘new strategy is needed’ as shop vacancies spike while Sainsbury’s posts a £261m loss.
Tesco’s major new commitments to “affordable, healthy, sustainable food” will be extended into Booker.
News UK signs José Mourinho for The Euros with exclusive content in The Sun, The Times and Sunday Times.
9 COVID-19 UPDATE
19 COVID-19: RETAIL STIMULUS PACKAGES
29 PICKS OF THE WEEK
13 LEGISLATION: TRACK & TRACE
20 OPINION: DAVID JINKS, PARCELHERO
35 OUT THE BOX: QUORN BATTLE OF THE BABS
14 SCOTTISH RETAIL FOOD & DRINK AWARDS
22 SUPPLIER UPDATE: CCEP
THE 2021 WINNERS ARE REVEALED.
POUNDLAND’S HOME DELIVERY TRIAL.
16 RESEARCH: EATING IN/EATING OUT
25 STORE PROFILE: NISA FFOS-Y-FFIN
CAN RETAIL AND FOODSERVICE RETURN TO ALMOST PRE-COVID LEVELS IN 2021?
TWITTER.COM/SLRMAG
SIX LEADING KEBAB VENDORS BATTLE IT OUT TO BE CROWNED QUORN’S VEGAN KEBAB KING OR QUEEN.
A DISUSED PLAY CENTRE IS CONVERTED
37 BEFORE YOU GO...
INTO A STRIKING NEW NISA STORE.
WWW.FACEBOOK.COM/SLRMAG
OUR LATEST RETAIL RANDOMS.
WWW.SLRMAG.CO.UK
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 5
NEWS DIGEST
THIS WEEK’S NEWS FOR ALL THE LATEST NEWS, HEAD TO WWW.SLRMAG.CO.UK/CATEGORY/NEWS/
BRITVIC BUYS PLENISH
SHOP VACANCIES
as it grows its presence in the
‘NEW STRATEGY NEEDED’ AS SHOP VACANCIES SPIKE
plant-based nutrition category.
Retail trade union Usdaw has expressed deep concern about the latest BRC-
Sold for an undisclosed sum,
LDC shop vacancy monitor and says a new strategy is required.
Britvic has acquired Plenish
Plenish was founded in 2012 as a direct-to-consumer brand and makes organic milk alternatives, juices and shots and has since expanded into retail distribution.
IKEA PAYS UP IKEA confirmed on 1 May, International Workers Day, that it will continue to be a Living Wage employer. The company had come under fire in November after refusing to honour the 20 pence per hour increase announced by the Living Wage Foundation while still displaying a Living Wage
Retail trade union Usdaw has expressed its deep concern about the latest BRCLDC shop vacancy monitor which reveals that the vacancy rate across the country increased to 14.1% in the quarter to the end of March, up from 13.7% in the last three months of 2020. The union renews the call for the Government to work with them and employers to develop an industrial strategy for retail. Usdaw has launched a retail recovery plan to help struggling high streets build back better from the coronavirus crisis. Usdaw’s retail recovery plan includes calls for: extending the current business rates holiday to at least the end of the year and fundamentally
reform this outdated and imbalanced commercial property tax; introducing an online sales levy set at 1%, to raise around £1.5bn that could fund a cut in business rates of around 20%; and extending the moratorium on shop evictions for rent arrears and find a wider solution around unpaid rents, with contributions from retailers, landlords and government. See Usdaw’s full retail recovery plan.
Employer plaque on sites.
KINCARDINE COUP Spar Scotland has welcomed Mohammad Mahmood to its growing family of independent retailers. The 900sq ft store on Elphinstone Street in Kincardine is his first with the symbol group. Mohammad has worked to fully refit the store, while retaining the existing Post Office.
6 I SLRMAG.CO.UK / ISSUE 54 / WEDNESDAY 5TH MAY 2021
CUSTOMER QUIDS IN WITH SPAR North of England Spar wholesaler James Hall & Co. has celebrated the end of a successful QUIDS IN text-to-win campaign by awarding a £10,000 jackpot to retired teacher Susan Singleton, from Yorkshire. The campaign was designed to give customers a helping hand and drive Spar’s commitment to outstanding value throughout 2021, and Singleton claimed the top prize – just in time for her 70th birthday. She collected her winnings from her local store, Spar Guiseley, owned by independent retailer and Leeds-based family business Valli Forecourt. The campaign saw almost 40,000 entries and over 23,600 customers were awarded a range of vouchers to help with shopping bills.
NEWS DIGEST
THIS WEEK’S NEWS FOR ALL THE LATEST NEWS, HEAD TO WWW.SLRMAG.CO.UK/CATEGORY/NEWS/
SAINSBURY’S POSTS £261M LOSS
PUB RELIEF CONCERNS
Sainsbury’s has swung to a full year loss of £261m, thanks to Covid-19 related
Former Scottish Justice
issues.
Secretary Kenny MacAskill
MULTIPLES
has called on the Chancellor to raise duty on alcohol sold in off-sales by over a third in a bid to “save our pubs”. According to the Social Market Foundation, a 34% rise would allow a 75% cut in duty levied in pubs and other hospitality venues and still be “revenue neutral” to the Treasury.
Supermarket Sainsbury’s has posted a pre-tax loss of £261m, driven by around £485m worth of coronavirus-related costs and a significant drop in fuel sales over the year to 6 March. One bright spot in the accounts, however, was a hike in retail sales which grew by 7.8% to £28.8bn. This growth came from increases in grocery and general merchandise sales as clothing sales fell by 8.5%. Total group sales fell very slightly by 0.2%.
BAG BAN The Co-op has banned plastic bags for life from all its 2,600 stores, warning that the lowcost, reusable bag has simply become a new single-use carrier. The move will remove
WH SMITH HAS ‘ENCOURAGING’ FIRST HALF WH Smith has said its performance in the first half of its financial year was “encouraging”, despite the impact of Covid-19 restrictions. In the six months to 28 February, revenue fell by some 44% to £420m, largely down to the impact of the pandemic on the group’s stores in travel locations. Revenues in these stores fell by 65%, although the decline in high street stores was much smaller at 14%. Consequently, pre-tax profit on the high street business was £33m, although this was almost entirely wiped out by the £31m loss recorded in the travel locations. The company is planning to open 100 new travel stores over the next three years, the majority in North America, funded by a £325m bond offering.
29.5 million bags for life, weighing around 870 tonnes of plastic, from sale each year.
GREEN INCENTIVES Tesco is set to become the first UK retailer to offer suppliers sustainability-linked supply chain finance, to try and get more suppliers to sign up to science-based emissions reduction targets. Suppliers will be offered preferential rates via Santander’s supply chain finance platform.
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 7
Choose the real Costa taste. In a can. STAY CHILLED. NEW
NEW FOR 2021 VANILLA LATTE COSTA RTD COFFEE DOUBLED IN SIZE IN 2020*
THE RANGE ADDED £3.7M INCREMENTAL SALES TO THE CATEGORY IN 2020*
08
5 449000 276018 CARAMEL LATTE
05
5 449000 276025 LATTE
07
5 449000 292087 VANILLA LATTE
To find out more email connect@ccep.com, call 0808 1 000 000 or visit my.ccep.com Coffee
2021 Costa Ltd. All rights reserved. Coffee from Rainforest Alliance farms. Find out more at ra.org Source: *Total Coverage MAT Value Nielsen Total GB Week Ending 26.12.2020.
NEWS SPECIAL
COVID-19 UPDATE FOR ALL THE LATEST CORONAVIRUS NEWS, HEAD TO WWW.SLRMAG.CO.UK/CATEGORY/NEWS/
POST OFFICE JOINS INDIA SUPPORT INITIATIVE
P
KROGER PILOTS DRONE DELIVERY
New move means donations can now be made to support Indian Covid crisis at
America’s largest grocery retailer will be piloting drone delivery this spring. Kroger is partnering with Drone Express to offer grocery delivery via autonomous drones, providing customers with “anything, anytime, anywhere”.
11,500 branches.
India. And this will be a worrying time for them. I’m very proud that we can step up to play our part and provide 11,500 places for UK communities to donate to the DEC.” By donating at a Post Office, customers will be supporting the immediate focus of the DEC’s 14 member charities to: provide families with clean water, soap and information on keeping themselves safe; provide frontline medical and aid workers with equipment and supplies to care for the vulnerable and sick; and ensure families get enough food to prevent malnutrition, particularly amongst children.
ACS URGES ACTION ON COMMERCIAL RENTS The Association of Convenience Stores has responded to a Ministry of Housing Communities and Local Government call for evidence on commercial rents and Covid-19, urging the Government to support businesses in their recovery from the pandemic. The outcome will determine the government’s next steps after existing pandemic-related support measures for tenants are set to be withdrawn on 30 June. These measures include the
banning of commercial lease evictions or debt recovery where debts are due to the pandemic, while winding up petitions and statutory demands which threaten court action cannot be used. In its submission, ACS recommends targeting these existing measures based on financial impact to support convenience stores most affected by the pandemic. The full submission is available from the ACS website.
“The pilot reinforces the importance of flexibility and immediacy to customers, powered by modern, cost-effective, and efficient last-mile solutions,” said Kroger’s Jody Kalmbach,.
TECH SOLUTIONS
ost Office is working with the Disasters Emergency Committee (DEC) to help raise funds for its expanded coronavirus appeal now supporting India as well as vulnerable communities in other countries. Customers can now donate to DEC by cash or card over the counter at any of Post Office’s 11,500 branches. Nick Read, Chief Executive of the Post Office, said: “As the UK begins to recover from coronavirus it is incredibly sad to see the pandemic still causing huge suffering across the world. We know that many Postmasters may have friends and relatives living in
The tech allows package delivery to the location of a customer’s smartphone not only to a street address, but can also deliver to outdoor locations such as parks, beaches or backyards.
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 9
HEALTHY ALTERNATIVES
TESCO BOOKER
NEW TESCO EXTENDS HEALTH COMMITMENTS TO BOOKER TAKE A BITE OF OUR
Tesco has today announced that its major new commitments to “affordable, healthy, sustainable food” will be extended into Booker.
H
aving set out the latest steps in its efforts to make Tesco stores “the easiest place for customers to shop for affordable, healthy, sustainable food”, Tesco has today announced that these commitments are now being extended to Booker “to further improve access to healthy alternatives for Booker’s business customers.” The definition of ‘healthy’ products adopted by Tesco is based on the UK Government’s nutrient profiling model. The supermarket’s health ambitions include commitments to: Q increase sales of healthy products as a proportion of total sales (including both own brand and branded sales, and across its large and convenience stores, and online); Q increase sales of plant-based meat alternatives Q make products healthier through reformulation. These commitments have been welcomed by responsible investment charity ShareAction which is now withdrawing a proposed AGM special resolution.
10 I SLRMAG.CO.UK / ISSUE 54 / WEDNESDAY 5TH MAY 2021
HEALTHY ALTERNATIVES
TESCO BOOKER
NEW Since the publication of its UK & ROI commitments, Tesco says it has continued its engagement with ShareAction and will continue to do so on their shared ambition to help customers eat more healthily. Booker’s commitments on health, also published today, reflect the unique nature of its business model within the Tesco Group, as a wholesaler that provides products for resale by other businesses, and does not sell to consumers directly. Booker’s health commitments therefore focus on providing a greater choice of healthier products, through extending plant-based ranges, making existing products healthier, and offering healthier alternatives. It also commits to a new tool and an accelerated rollout of labelling, which will give its business customers the health and nutrition information that they need to support their end consumers in making well-informed choices. Booker’s commitments on health are: Q To set up an online portal that provides a recipe management, allergy and nutritional tool for its business caterers Q To offer business customers a range of plant-based products Q To accelerate the roll-out of front-of-pack nutritional information on Booker’s retail products, consistent with the policy applied to Tesco products Q To make products healthier by seeking to improve the health profile every time it reviews a product, and to offer a healthier alternative in all key categories.
TAKE A BITE OF OUR
Sarah Bradbury, Tesco Group Quality Director, commented: “We want to make it as easy as possible for customers to shop for healthier food. We’ve already set broad and ambitious commitments for our UK & ROI business, where we have the greatest scale and our work is most advanced. “However, we also have stretching plans for the wider Tesco Group, including Booker, and this new commitment will ensure that every customer – wherever and however they shop with us – will have even greater access to affordable, healthy and sustainable food.” Simon Rawson, Director of Corporate Engagement at ShareAction, said: “Investors are increasingly recognising the importance of people’s health. Following our engagement over the past year, we warmly welcome Tesco’s new commitments to support healthier diets. The Healthy Markets investor coalition is looking forward to continuing our engagement with Tesco, other retailers and with food manufacturers.”
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 11
SUMMER CHOICES. SUMMER SALES. 5M
£
TO
R E C AT E G O
T
H
Y*
RED
ADDED
NGE RA
LL 250ml BU
*SPORTS & ENERGY CATEGORY. SOURCE: NIELSEN SCANTRACK, SPORTS & ENERGY, LATEST 26 WEEKS TO W.E. 16.01.21).
LEGISLATION
TRACK & TRACE TOBACCO
NEW TRACK & TRACE CHECKS
HMRC introduced new checks for Tobacco Track & Trace codes this week to ensure that all businesses are properly registered.
O
n Monday, HMRC introduced new checks on the codes that are given to businesses to ensure that they are registered properly
for the UK track and trace system that was introduced in 2019 to counter the illicit tobacco trade. Businesses that are involved in the tobacco supply chain have an
economic operator ID (EOID) code for their business, and a facility ID (FID) code for each site. Over the next eight weeks, any codes that aren’t recognised by the track and trace system will generate a warning, allowing businesses time to investigate by logging any issues with the ID Issuer website here. The eight-week grace period runs from 3 May to 27 June 2021. At the end of the grace period, messages containing codes that fail the new checks will generate an error message. Retailers that receive an error message must take action to correct the error before continuing to move tobacco products through the supply chain. ACS boss James Lowman said: “We have worked extensively with HMRC to support retailers with the implementation of the tobacco track and trace system since its introduction in 2019, and we hope that this is another step toward only legitimate businesses being involved in the tobacco supply chain. We welcome the eight week grace period, which should give businesses time to investigate any issues with their codes.”
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 13
INDUSTRY AWARDS
SCOTTISH RETAIL FOOD & DRINK AWARDS 2021 WINNERS ANNOUNCED
SCOTTISH PRODUCTS HIT THE LIMELIGHT The winners of the 2021 Scottish Retail Food & Drink Awards were announced last Thursday, bringing producers and retailers closer together.
T
he winners of the Scottish Retail Food & Drink Awards 2021 were announced last Thursday. The annual awards celebrate the wide variety of quality food and drink products locally produced in Scotland and have one clear focus: to get more of Scotland’s fantastic food and drink products onto more Scottish retail shelves. The awards are unusual in encompassing the entire producer and retailer spectrums from the smallest retailers and artisan producers to the largest supermarkets and global brands. The only criteria were that the products had to be produced and marketed in Scotland.
14 I SLRMAG.CO.UK / ISSUE 54 / WEDNESDAY 5TH MAY 2021
SCOTTISH RETAIL FOOD & DRINK AWARDS 2021 Unusually, the awards also place a key focus on the convenience channel in Scotland, aiming to help local retailers capitalise on growing demand for locally, regionally and nationally sourced products. Thule Ventus Salt Cod Pate from the Shetland Islands and Fife’s Lunun Gin were among the biggest winners on the day, each securing a coveted Platinum Small Producer prize.
INDUSTRY AWARDS
SCOTTISH RETAIL FOOD & DRINK AWARDS 2021 WINNERS ANNOUNCED
Mackie’s of Scotland Traditional Real Dairy Ice Cream from Aberdeenshire and GM Spirits Edinburgh Rum also won Platinum awards for Large Producer whilst Aldi scooped two Platinum Own Label prizes. After almost three weeks of intensive judging involving hundreds of products and more than 60 expert judges from across the food and drink sector, the results include a selection of outstanding Scottish products targeting retail listings in Scotland. Scottish Retail Food and Drink Awards director, Antony Begley, said: “The Awards have one very simple goal: to get more of Scotland’s fantastic food and drink products onto more Scottish retail shelves. “The Scottish Retail Food and Drink Awards were created with an
unapologetically pragmatic and commercial focus at their heart. We want to help producers secure listings and we want to help retailers unearth fantastic Scottish products to stock in their stores. “With interest in locally, regionally and nationally sourced products arguably higher than ever among Scottish retailers and consumers, this has been a fantastic time to win a Scottish Retail Food and Drink Award.” Helen Lyons, Scottish Retail Food and Drink Awards co-founder, added: “Congratulations to all of our winners and in particular to our six Platinum award winners. Looking at the range and diversity of the winning products and the companies and top brands that have entered, the quality, standard and innovation has not disappointed.
SEE THE FULL WINNERS LIST HERE
“Our goal has always been to get more Scottish food and drink products onto more Scottish shelves and we look forward to seeing many of the winning products gaining new listings in Scottish retail stores over the coming months.”
Platinum winners – Food Q Small Producer – Thule Ventus, Salt Cod Pate Q Large Producer – Mackies of Scotland, Traditional Dairy Ice Cream Q Own Label – Aldi, Specially Selected Steak & Porter Ale
Highlights Q Shetland’s Thule Ventus Salt Cod Pate and Fife’s Lunun Gin win Platinum Small Producer awards Q Aberdeenshire Mackie’s of Scotland Traditional Real Dairy Ice Cream and GM Spirits Edinburgh Rum win Platinum Large Producer awards Q Falkirk’s Tilly Confectionery wins two Large Producer awards for Malt Whisky Tablet and Mrs Tilly’s Scottish Tablet Popcorn Q Aldi scoops two Platinum Own Label prizes and 18 own label awards overall Q Lidl wins own label award for Caulder’s Confectionery Scottish Macaroon
Pie
Platinum Winners – Drink Q Small Producer – Lunun Gin, Lunun Gin Q Large Producer – GM Spirits, Edinburgh Rum Q Own Label – Aldi, 12 Year Old Speyside Scotch Whisky
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 15
RESEARCH
EATING IN/OUT IGD
RETAIL AND FOODSERVICE ‘WILL GROW IN 2021’
IGD’s latest Eating In vs Dining Out report reveals that both retail and foodservice will grow in 2021, taking the entire industry almost back to its pre-Covid levels.
T
he entire UK food and drink market will expand by 12% in 2021 with both retail and foodservice set to grow this year, according to the latest Eating In vs Dining Out report produced by insight and analysis providers IGD, in collaboration with foodservice consultant Peter Backman. The forecasted increase is driven by strong retail growth from January to March and foodservice sales which will begin to strengthen from July onwards as pent-up demand for socialising boosts the sector. Foodservice will grow by 54% (£18.6bn) vs 2020, says the report. Some of this growth will impact retail, but elevated levels of home working, at-home social gatherings and financially
stretched shoppers who are unable to divert spend to eating out, will see the retail sector continue to grow. Nicola Knight, Senior Retail Analyst at IGD, said: “The latest industry growth forecasts, combined with the Office for Budget Responsibility predictions for a slightly quicker than expected economic recovery, are reassuring for both retailers and operators. The reopening of the eating out sector and lifting of social restrictions will increase social dining and give the market as a whole a significant boost. The value of retail is up £1.8bn on 2020 and £14.5bn on 2019. According to the report, the key to unlocking opportunity for both retailers and operators is understanding the K-shaped recovery and its influences on shopper behaviour.
“Some of this growth will impact retail, but elevated levels of home working, at-home social gatherings and financially stretched shoppers who are unable to divert spend to eating out, will see the retail sector continue to grow.” 16 I SLRMAG.CO.UK / ISSUE 54 / WEDNESDAY 5TH MAY 2021
RESEARCH
EATING IN/OUT IGD
The recovery will see higher income households who have accrued substantial savings – estimated by the ONS to be a significant pot of over £100bn – contrast to lower income households who face financial challenge due to the ending of government support and rising unemployment, particularly amongst younger people. Knight adds: “Discount is likely to
“The key to unlocking opportunity for both retailers and operators is understanding the K-shaped recovery and its influences on shopper behaviour.”
be the fastest growing channel in retail as financially-challenged shoppers look for value. Yet, on the flipside, more affluent shoppers, particularly amongst older age groups, will be looking to trade-up on both every day and occasion products, to utilise their disposable income. Retailers will need to pay close attention to pricing strategy and product innovation to keep shoppers engaged and loyal.”
Fastfacts Q Food and drink industry forecast to grow 12% in 2021, taking it to 97% of its 2019 pre-COVID level. Q Foodservice to be boosted by 54% (£18.6bn), reaching 71% of 2019 levels. Q Retail value to increase by £1.8bn. Q Total forecasted value of food and drink market is £195.4bn in 2021.
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 17
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COVID-19
RETAIL STIMULUS PACKAGES DAVID LONSDALE, DIRECTOR OF THE SCOTTISH RETAIL CONSORTIUM
SRC DEMANDS SCOTLAND FOLLOWS NORTHERN IRELAND’S LEAD As Northern Ireland announces an increased high street stimulus package, the Scottish Retail Consortium suggests Scotland should follow suit.
L
ast week, Northern Ireland confirmed that it was increasing the funding for its proposed high street stimulus scheme from £95m to £145m. The Scottish Retail Consortium (SRC) has praised the Labour Party’s proposal for a shopper stimulus scheme as a means of aiding Scotland’s high streets and stores which have been left reeling by the pandemic and is calling on the Scottish Government to show similar commitment to its Northern Irish counterparts. The SRC says retail has been “thwacked hard” by the impact of Covid with shopper footfall plummeting, store vacancies spiking to a six-year high and retail sales slumping by more than a fifth. The body has been in the vanguard of suggesting that a retail voucher or high street stimulus scheme should be considered for Scotland, first suggesting it in its Scottish Budget submission in late October as a means of re-igniting consumer spending and transactions. The submission noted that Jersey and Malta had introduced similar schemes to pep up their economies during Covid. SRC wrote to Scottish Ministers about the idea in December, and again in its post-Scottish Budget paper. David Lonsdale, Director of the Scottish Retail Consortium, said: “This is a big, bold and imaginative proposal from Scottish Labour to help reignite the economy.”
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 19
OPINION
POUNDLAND HOME DELIVERY TRIAL DAVID JINKS, PARCELHERO
CHAIN REACTION?
Will Poundland’s home delivery trial trigger a fresh wave of new entrants in the home delivery stakes, asks ParcelHero’s David Jinks?
T
he discount retailer Poundland is trialling online sales, which leaves only a few High Street chains holding out against the move online. It won’t be long before every UK store joins the e-commerce revolution. The discount store chain has launched a trial home delivery service to 18,000 staff and selected guests, it announced last week. Poundland has been planning the service since last July and the real surprise is that it has resisted online sales for so long. The retailer was forced to mothball 120 of its stores last year because of the impact of Covid on High Street shopping. Its eventual recognition that combined in-store and online sales are essential now leaves the discount fashion retailer Primark standing virtually alone as a major High Street chain whose website is still only a shop window. Primark has just reported its profits have collapsed by 90%. The pandemic has taken its toll on our town centres and there’s no going back. Our latest research shows 17,500 chain stores have closed forever since Covid hit the UK and 46% of shoppers told us they will never return to their former High Street spending habits. High Street pureplay retailers such as Poundland and B&M must join the revolution or be lost along the way. Poundland has belatedly woken up and smelled its discounted coffee. Although the initial trial is low-key, it is taking e-commerce seriously and recently revealed it will be trialling a series of online models this year. This will include in-store click & collect, monetising its own website and using a shared marketplace to keep operating costs down.
For now, it is just a limited trial of 2,000 lines for staff and guests, including food and general merchandise. However, expect to see a far greater selection when the service is launched nationally; we believe that is likely to be within months. Poundland has cleverly embraced the future of the High Street by turning to the “dark side” of retail, opening a so-called “dark store” to fulfil its e-commerce orders. It has closed one of its three stores in Cannock, in the West Midlands, and converted it into a dark store: a shop with staff but no shoppers, using it as an online fulfilment centre. We believe the High Street store of tomorrow will have no customers, no stock on its shelves, or will have dedicated areas solely for robot pickers. * ParcelHero has launched a timely new report: “What’s in store for stores? Will shops turn to the dark side?” It examines new trends such as dark stores and stockless stores.
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 20
SUPPLIER UPDATE
COCA-COLA EUROPEAN PARTNERS SUMMER PLANS
COCA-COLA KICKS OFF SUMMER OF ACTIVITY Coca-Cola European Partners unveiled a raft of new activity last week as it prepares for a busy summer.
C
oca-Cola European Partners (CCEP) has announced a number of plans for what it hopes will be a busy and productive summer for retailers.
NEW EUROS CAMPAIGN
Coca-Cola is helping retailers to tap into the excitement surrounding this summer’s UEFA Euro 2020, by giving shoppers the chance to win a host of footballthemed prizes in the run-up to the tournament. As the official soft drinks sponsor of the tournament, the brand is launching two new on-pack promos to engage consumers whilst on-the-go and whilst enjoying football at home with family and friends. Soft drinks is the best-performing category during the football, with colas contributing the most to category growth throughout the last FIFA World Cup and of that growth within the colas segment, more than three-quarters came from Coca-Cola [Nielsen]. From 25 May, consumers will be able to scan QR codes on 500ml PET bottles of Coca-Cola Original Taste and Coca-Cola Zero Sugar – including the cherry and vanillaflavoured variants – and 250ml cans of Coca-Cola Energy and Coca-Cola Energy Cherry, to find out instantly whether they’re one of thousands of winners.
22 I SLRMAG.CO.UK / ISSUE 54 / WEDNESDAY 5TH MAY 2021
Prizes will include Hisense televisions, Just Eat vouchers, PS4 access codes and ultimate Coca-Cola fan kits complete with sunglasses and scarves. The aim is to help fans recreate the matchday experience at home, while limits remain in place on stadium attendance. From 1 June, shoppers buying multipacks of cans of Coca-Cola Original Taste and Coca-Cola Zero Sugar will have the chance to win one of 5,000 limited-edition CocaCola UEFA Euro 2020 branded footballs. Every time a ball is claimed, Coca-Cola will donate another ball to a local community through its longstanding partnership with football charity StreetGames. The winner can choose which region across GB they would like the ball to be donated to. Both promotions will be supported by high-impact point-of-sale material to help retailers create a sense of football fever in-store and online. Convenience retailers can request these via www.My.CCEP.com from the middle of this month. The activity will tie in with a new marketing campaign featuring footballing superstars, designed to drive awareness of the two on-pack promotions and sales of Coca-Cola at mealtimes – which align closely with the match schedule. Supporting digital materials will drive engagement pre, post and during the games.
MONSTER NITRO LAUNCH CCEP has also announced the launch of Monster Nitro, which uses blended gas technology to give consumers an uplift, in a first for the category.
SUPPLIER UPDATE
COCA-COLA EUROPEAN PARTNERS SUMMER PLANS
Designed to appeal to seasoned energy drink fans, Monster’s signature energy base has been supercharged with a blend of nitrous oxide and carbon dioxide gas, to deliver a uniquely light, dry carbonated texture. The new 500ml variant contains 32mg of caffeine per 100ml and delivers a satisfying citrus taste. POS materials are available to support the roll-out from May, emblazoned with the strapline, ‘BRING THE N2OISE’, to create theatre in-store and online. These can be requested via CCEP’s trade website www.My.CCEP. com. Monster Nitro is the fourth new product from Monster this year, following the launch of Monster Mule, Monster Ultra Fiesta and Monster Juiced Monarch in January – all of which have been well received by retailers and consumers alike, says the company.
SOLAR FARM EXPANSION
Building on its sustainability credentials, CCEP has also unveiled an expanded renewable energy initiative which will save almost 1,800 tonnes of CO2 per year. CCEP will support the expansion of a local solar farm from 5 to 8.1
megawatts, meaning it will now deliver almost 20% of the site’s total electricity. Since 2017, CCEP has been using 100% renewable electricity at its sites and is further investing in solar generation to support the broader, long-term transition of its manufacturing processes and transport to clean renewable electricity. It is one of the first major projects launched since the announcement of CCEP’s €250m investment programme to support its Science Based Targets to be net zero by 2040, launched last year. The expanded solar farm will also help with the longterm restoration of low quality agricultural land on the site of a former open cast mine, which cannot otherwise be developed as it forms an important part of local flood defences. It will include wildlife corridors to safeguard and encourage site biodiversity. In addition to the extension of the solar farm, CCEP also invested £27m into the site in 2020, to support a new state-of-the art canning line, elevating the site’s production capabilities and supporting the production of sustainable packaging for CCEP’s well-known brands, including CocaCola Classic, Coca-Cola Zero Sugar, Diet Coke, Fanta and Schweppes. The latest line produces 2,000 330ml cans per minute and underpins CCEP’s long-term commitment to its Wakefield site. This forms part of CCEP’s efforts to ensure the best possible standards of water and waste management at its sites and is crucial in accelerating its journey to developing the lightest possible beverage cans. Andrea Jenkyns, MP for Morley and Outwood, said: “Now, more than ever, it’s important for businesses to lead the way when it comes to implementing positive change at a corporate and local level. In today’s climate, firms have a huge responsibility in enabling a green recovery, so I’m pleased to see Coca-Cola continuing to work in collaboration with local stakeholders here in Wakefield to reduce carbon emissions locally. I hope this inspires businesses in Wakefield and indeed further afield and I am excited to see how the project develops in the years to come.”
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 23
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STORE PROFILE
NISA FFOS-Y-FFIN EMYR & SARAH JONES
GAME ON!
Aberaeron retailers Emyr and Sarah Jones have recently converted a disused play centre into a striking new Nisa store.
A
major investment by a retailing husband and wife team with a vision has seen a disused play centre transformed into an imposing Nisa Local store with an extensive offer for shoppers. The recently opened store in the village of Ffos-y-ffin, close to Aberaeron, in Wales is the first convenience store opened by the Jones family with Nisa although they currently operate several shops with other symbol groups. Emyr Jones and his wife Sarah have high hopes for their latest store which is in a busy location that tourists flock during the spring and summer, and a steady flow of local customers year-round. The standalone 2,995sq ft premises was stripped bare providing a blank canvas to develop into the contemporary space it is today. Situated on the coast in a busy holiday spot, food-to-go, fresh produce and BWS are all key to the store.
The building has exposed ceilings creating an airy and spacious feel to the store which boasts a large Co-op range, something Emyr believes will be a draw to tourists, as well as an expansive foodto-go offer comprising Costa coffee, ice cream and milkshakes, and a serve-over hatch offering a wide choice of freshly cooked goods. The 14 metres of chillers offer a broad range of fresh produce from local suppliers and Coop own brand with a local bakery and butchery supplying a wide choice of products to shoppers. Emyr said: “It is a great location and I have high hopes for the store. There’s no supermarket within about 18 miles of us so we are a pull for a large community and have had a very promising response from shoppers. “Fresh produce was phenomenal in the first few weeks and dairy goods all sold really well. “With the nearby caravan parks hopefully set for a great 2021 season, we are expecting trade to be strong and are very hopeful for the future.”
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 25
AND UNIMPROVED
BAC K F O R G OOD
NEWSTRADE
EUROS NEWS UK
NEWS UK SIGNS THE SPECIAL ONE FOR THE EUROS News UK have secured the signing of superstar football manager José Mourinho for The Euros with exclusive content in The Sun, The Times, The Sunday Times and talkSPORT.
J
osé Mourinho is News UK’s star signing for the Euros and will be reaching audiences via exclusive content for The Sun, The Times, The Sunday Times and talkSPORT in an extensive integrated deal. He will have regular columns throughout the summer in The Sun, The Times and The Sunday Times to provide exclusive insight for readers, joining a talented team of writers across the titles. Mourinho will bring The Sun readers expert analysis and predictions to key matches. Sun Online readers will also get to watch him providing pre- and post-match video predictions and analysis of the biggest matches, including all England games.
He will also be a part of The Game Euros podcast from The Times and host a special Times+ readers event on the tournament. The football legend will be part of the talkSPORT team for all three England group games, one last 16 game, two quarter-finals, one semifinal and the final. Mourinho said: “The Euros will be a fantastic tournament and The Sun, The Times, The Sunday Times and talkSPORT will capture all the excitement for fans across the country. I can’t wait to get started.” Shaun Custis, Head of Sport, The Sun added: “The Sun is number one for football and you cannot get a better man than Jose Mourinho to take you to the heart of the Euros.”
“José’s punchy, forthright views on England, Scotland, Wales and the whole tournament will be a must for our readers.” WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 27
NPD AND MEDIA
PICKS OF THE WEEK SPECIAL - MARS WRIGLEY TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
TIME TO ‘GET YOUR DING BACK’
Mars Wrigley’s latest TV campaign for Extra chewing gum is encouraging shoppers to get their ‘ding back’ after a year of lockdown
Mars Wrigley is launching a new Extra chewing gum TV campaign featuring several characters in memorable lockdown moments ‘re-entering the real world’. The campaign is geared to keeping gum front of mind as lockdown continues to ease and challenges retailers to ensure the best-selling gum is always available. With a positive forecast predicted for gum sales, the campaign will further support the category as refreshing on-the-go becomes relevant again. The campaign will encourage people to get their ‘Ding!’ back again after staying at home for so long. Mars Wrigley highlights how 40% of sales are driven by seeing gum on-fixture and 46% will not buy gum if the product they want is not available [Ipsos, 2015], and that 80% of sales take place within the transaction zone [Kantar, Jun 2020]. Chirag Shah, Extra Brand Manager says: “The ad perfectly captures the nation’s mood and will create lots of smiles, which in turn will help keep gum top of mind and drive sales for retailers. “We are heavily investing in the gum category this year to keep it contextually relevant – with our biggest annual spend to date. Our Extra comms for the first quarter of 2021 was very much focused around gum consumption in-home, however looking forward we will be activating a number of exciting campaigns around those key out-of-home consumption occasions.”
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 29
NPD AND MEDIA
PICKS OF THE WEEK SPECIAL - TENNENT’S TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
TENNENT’S UNVEILS LARGEST EVER OFF-TRADE PROMO
Tennent’s Lager is gearing up for a huge summer of football with the launch of its biggest ever off-trade promotion this month. Tennent’s Lager is gearing up for a huge summer of football with the launch of its latest on-pack
Fastfacts
promotion this month. As the Original Supporter
Q Over 4,500 football-themed prizes up
of football in Scotland, the brand is celebrating a renewed partnership with the Scottish FA by
for grabs in new on-pack promotion Q Promotion launches in May across
kicking off its biggest ever off-trade activation
10-, 12- and 15-pack SKUs of
across more than one million promotional packs
Tennent’s Lager
of Scotland’s favourite lager.
Q Supports the brand’s renewed
Consumers buying promotional 10-, 12-
partnership with the Scottish FA.
and 15-packs of Tennent’s Lager will have the chance to win one of over 4,500 prizes including personalised
Tennent’s
football
tops,
mini
of Scotland in cheering on our national team in
footballs, captain’s armbands and vouchers for
their biggest season in 23 years. As the Original
the www.Tennents.co.uk online store.
Supporter of Scottish football, we wanted to
Consumers can scan a QR code on
help fans combine their favourite lager with their
promotional packaging which will take them to a
favourite sport and we know they’ll be excited to
microsite where they can enter the competition.
get their hands on the great prizes that are up for
They’ll find out immediately if they’re a winner
grabs through our new on-pack.
and what prize they have won.
“The promotion follows a strong year for
Iain Telford, Senior Marketing Manager at
Scotland’s favourite lager in the off-trade and will
Tennent’s, said: “Our new on-pack celebrates
ensure that we see increased brand presence
the Summer of Football that lies ahead and
in stores across Scotland as we come into and
we’re looking forward to standing with the rest
move through a peak trading period.”
30 I SLRMAG.CO.UK / ISSUE 54 / WEDNESDAY 5TH MAY 2021
NPD AND MEDIA
PICKS OF THE WEEK SPECIAL - TETLEY TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
TETLEY RECRUITS ADLINGTON FOR SUMMER CAMPAIGN
Double Olympic gold medallist Rebecca Adlington is fronting Tetley’s new campaign for its Cold Fusions brand this summer. Tetley is gearing up for summer sales growth for its Cold Fusions brand with the launch of a new digital campaign fronted by double Olympic gold medallist Rebecca Adlington. Tetley says 39% of Tetley Cold Infusions are consumed when out and about, so it’s gearing up for summer interest and the impending summer of sport with a new digital campaign. The campaign features social, video-on-demand and influencer activity and arrives just in time for the summer season when sales of the brand peak. The campaign message is: ‘simple, natural flavour – add a little fruitiness to your water’. Although the market for Cold Infusions has been dampened by the requirement to stay at home, glimpses of warmer weather and the prospect of returning to something near normal is sparking interest in the category again with sales of Tetley Cold Infusions growing 13.7% by volume growth in the four weeks to 27 March [AC Nielsen].
Fastfacts Q Cold Fusions sales increased by 13.7% in March Q 39% of Tetley Cold Fusions are consumed when out and about Q Campaign includes social, video-on-demand and influencer activity.
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 31
NPD AND MEDIA
PICKS OF THE WEEK SPECIAL - TIC-TAC COCA-COLA TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
TIC-TAC COLACOLA IS BACK! Ferrero is bringing back its limited edition Tic-Tac Coca-Cola variant this summer after great success last year. Tic-Tac is bringing back its biggest ever limited edition flavour, Coca-Cola, this summer. Rolling
RSPs
out now, the return of the two iconic brands brought
Q T1 (18g) – 62p
together will support retailers in capitalising on
Q T100 (49g) - £1.41
the huge success of last year when, according to
Q T200 (98g) - £2.70
the company, 2.6m packs were sold, equating to 600 per hour. Development
and trusted within the category. The Coca-
Director at Ferrero, comments: “Following an
Levi
Boorer,
Customer
Cola flavour will only strengthen this, creating
unpredictable year of lockdowns, we know that
standout in-store for a second year running. The
for many, impulse purchases and on-the-go
launch will attract younger adult consumers via
occasions have suffered. The refreshment of
a partnership with a recognised soft drink brand
Coca-Cola and the instantly recognisable shape
whilst the limited edition nature of the product will
and format of Tic-Tac will encourage shoppers to
drive excitement, supporting in the increase of
make those impulse purchases once again, and
impulse confectionery sales.”
support retailers in reigniting this purchase habit.
Tic Tac Coca-Cola will be available across
With the summer season approaching and the
convenience throughout summer 2021. The
roadmap indicating restrictions will continue to
launch will be supported with in-store POS
ease, the return of the product couldn’t come at
displays.
a better time. “Tic-Tac is the #4 adult sugar countline brand [IRI, Jan 2021] which is both well-known
32 I SLRMAG.CO.UK / ISSUE 54 / WEDNESDAY 5TH MAY 2021
For further information on Ferrero UK products, dumpbins POS and expert advice, visit www.yourperfectstore.co.uk.
NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
ESSENTIAL VALUE
VEGGIE TREATS
COCONUT COMEBACK
JTI has extended its Sterling
Haribo has unveiled
Ferrero is bringing back its
range with the launch of
vegetarian-friendly Sour
Kinder Bueno coconut variant.
Sterling Rolling Tobacco
Sparks and Starbeams. Sour
The limited-edition flavour was
Essential 30g. The new line
Sparks offers a chewy eating
last available in 2017 and is
offers the lowest price point in
experience with a tasty, sour
back in time for summer 2021.
the Sterling Rolling family as
centre while Starbeams are the
It is available for a limited time
a less-for-less alternative, with
very first foam sweet to join the
once again in both plain and
no filters or papers.
company’s vegetarian range.
price-marked packs.
RSP: £12.35
RSP: £1
RSP: 60p
FIND YOUR DIFFERENT
REFRESHING PROMO
FENTIMANS 200ML
Vimto launched its biggest
Magners Irish Cider is helping
Fentimans is launching a new
marketing activity to date this
drinkers to ‘refresh their
range of 200ml mixers and
week, the £5m multi-touchpoint
environment’ as part of its
tonics to tap into the growing
‘Find Your Different’ campaign
latest seasonal promotion.
popularity of long mixed
which is being rolled out across
‘When Time Bears Fruit’ sees
drinks. The new range will
various platforms including
Magners offer 20 ultimate
be available for an extensive
TV, video-on-demand, digital,
staycation retreats along
selection of products including
proximity media, mobile and
with thousands of home
Tonic Water, Ginger Beer and
shopper marketing.
improvement prizes.
Rose Lemonade.
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 33
R E T A I L L I A RET TH E W EE K IN
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...M OR E IF YO U PL EA SE
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NOW THAT’S A GOOD IDEA…
OUT THE BOX QUORN BATTLE OF THE BABS
BATTLE OF THE ‘BABS’ Quorn Foods is showing consumers how they can rustle up delicious vegan food from the comfort of their own kitchens with an innovative Battle of the Kebabs competition. including Greek, Lebanese, Mexican and Latin American, showcasing the versatility of Quorn.
WHAT’S THE GOAL HERE? Quorn is aiming to support local street food chefs who have been impacted by lockdown in the last 12 months and to encourage Brits to shop locally.
HOW WILL IT AFFECT RETAILERS? WHAT’S THE BIG IDEA? Quorn kebabs.
COME AGAIN... Quorn Foods has launched a ‘Battle of the Babs’ street-food competition that will let the UK’s leading kebab vendors fight it out for the crown of Quorn’s Kebab King or Queen.
HOW DOES THAT WORK? Six shortlisted kebab vendors will compete for the title and the winner will be given free advertising space on a billboard in their home town.
HOW DO THE KEBABMEISTERS WIN? Each vendor has created a new unique dish inspired by a range of cuisines
While the competition brings a bit of much needed light relief, it also has the more serious goal of inspiring shoppers and showing them how they can create tasty, healthy, environmentally friendly dishes in their own homes using Quorn. Additionally, retailers offering food-to-go may be interested in replicating some of the vegan kebabs and introducing versions of them into their own offer to target vegetarian and vegan customers.
WHAT IS QUORN SAYING? Gill Riley, Quorn Marketing Director, said: “We’re thrilled to be supporting local street food vendors and their communities after such a challenging year for small businesses. We’ve loved seeing their creative new dishes, using our range.”
The kebab-meisters The street food vendors competing are: Q Beyroot from South London: Lebanese khobez dish with halloumi and Quorn’s Turkish Style Kebab Q Eat Like a Greek from Leeds: authentic gyros featuring Quorn’s Peri Peri Strips Q Cambridgeshire-based vegetarian food truck Wandering Yak: Quorn’s Peri Peri Strips with homemade houmous, greens and pomegranate seed served in their famous Pitta Pockets Q Brighton’s The Two Fridas:: Taco-Bab made with Quorn’s Peri Peri strips Q Manchester-based Yummy Yum Mancs: Chick’n Chimichanga featuring Quorn’s Peri Peri Strips for an extra kick Q Beelzebab, also from Brighton: Currito made with Quorn’s Turkish Style Kebab strips.
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 35
We have all the tools available
FREE of CHARGE to help you drive sales of healthier products in your store.
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Nutrit ional Inform ation
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BEFORE YOU GO...
RETAIL RANDOMS SNAPPY SHOPPER / BIÈRE SANS FRONTIÈRES
A CUP OF TEA... AND MAKE IT SNAPPY You might not recognise the man in this photo as he tends to keep a low profile, but he’s actually Snappy Shopper co-founder Scott Campbell. And why is he holding a mug saying ‘It appears Scott was absolutely right’? Well, keen readers of The Week In Retail might recognise the line from editor Antony Begley’s leader piece in last week’s issue. The gist of it is that, years ago, Scott was convinced that home delivery was a groundbreaking idea with a huge future in convenience – and Antony wasn’t quite so convinced. Not the first time Antony has been wrong, and unlikely to be the last. Scott assures us that “his team made the mug for him”. We’re not so sure...
BEER AND BANK FEES – WHAT THE FX! Ever wondered how much it costs people with friends and family in other countries to send them money, then imagined what that the transfer fees would look like if converted into ABVs on a range of beers? No, neither have we. But, somewhat bizarrely, a company called Wise (formerly TransferWise) has. They have teamed up with Cross Borders Brewing Company to launch the Bière Sans Frontières range of beers where the ABV of every variant reflects the average cost of sending money abroad. Still following? The three beers in the range have ABVs of 6.8%, 6.3% and 7.3%, which are apparently the average costs of sending money abroad from the UK, France and Germany. Apparently, research by Wise reveals 93% of people who have sent money abroad in the last two years are unaware of the true cost of international transfers.
And if you want to buy the beer for your store, it’s £50 a case with proceeds going to the Choose Love refugee charity.
WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 37
More than meets the eye!
B awarrand eness Our delicious snowballs and teacakes have been family favourites for 90 years. Following 2019's TV campaign, awareness is at its highest level ever, with 76% of Scots surveyed saying they liked Lees Snowballs and 44% buying Lees products every month. There’s never been a better time to stock up.
Scotland loves Lees 01236 441 600
sales@leesofscotland.co.uk *Source: JLral. Post TV Campaign Evaluation- Sept 2019 **Refers to Scots who viewed the 2019 TV ad
76%
**
of Scots like Lees Snowballs
