The Euros

MEDIA: COCA-COLA

Kane and Co unveil their ‘side hustles’

FOOTBALLERS HARRY KANE, MARCUS RASHFORD AND ALEX OXLADE-CHAMBERLAIN REVEAL THEIR SIDE HUSTLES IN A NEW COCA-COLA CAMPAIGN ALONGSIDE THE EUROS

England captain Harry Kane today revealed his new side business – ‘Harry Kane’s Canes’ – in Coca-Cola’s new ‘Open That Coca-Cola’ Euros ad.

Eagle-eyed viewers who spotted the ad-within-an-ad and called the number would have been greeted by a message from Harry apologising but informing them the business is not as it seems.

The light-hearted stunt from Coca- Cola celebrates the upcoming Euros tournament and features cameos from fellow England stars Marcus Rashford and Alex Oxlade-Chamberlain, who also appear to be promoting their ‘side hustle’ businesses.

The three ads within the ad, show-up in a glitch on the on-screen television for a split second and will be visible to the sharp-eyed viewer. England Captain Harry Kane wants to help fans not just talk the talk but walk the walk with his new cane-selling business, Marcus Rash ford, after a big year, announces he’s sell ing marker pens, and fashion-proud Ox unveils his new sock business.

Those that dial the numbers on-screen will be met by an individual voice message from each player, congratulating them on finding their ‘side hustle’ and taking the initiative to call the number.

Harry Kane said: “Whilst I might not actually have a cane selling business, I hope fans enjoyed Coca-Cola’s fun take on their advert and got involved in the joke. Coca-Cola are a big player in football, especially this summer with their Euro sponsorship, and I’m happy I was able to be a part of this before heading off for the tournament.” Coca-Cola Great Britain has also announced two on-pack promos that will run this summer: Win A Ball, Give A Ball and Scan. Enter. Win. The promos will run in-store simultaneously and offer fans the chance to win thousands of prizes to celebrate and enjoy this year’s tournament. ‘Win A Ball, Give A Ball’ champions Coca-Cola’s ongoing partnership with StreetGames, and gives participants the chance to not only win a Euros football, but to choose a region to donate a ball to as well, ensuring more young people than ever can play along with every fixture. ‘Scan. Enter. Win.’ offers up thousands of prizes from Coca-Cola alongside other official UEFA sponsors, from the ultimate Coca-Cola Euros fan kit, to Hisense TVs, Just Eat vouchers and Konami PES access codes.

Side hustles

If England fail to deliver over the next few weeks, here’s what you can expect some of their stars to be doing in future: Harry Kane – selling canes Marcus Rashford – selling markers Alex Oxlade-Chamberlain – selling socks