The Week in Retail Issue 59

Page 24

MED

THE E

NEW

COCA-

Kane and Co un their ‘side hustl

Footballers Harry Kane, Marcus Rashford and Alex Oxlade-Chambe

hustles in a new Coca-Cola campaign alongside The

TAKE A BITE OF OUR

E

ngland captain Harry Kane today revealed his new side business – ‘Harry Kane’s Canes’ – in Coca-Cola’s new ‘Open That Coca-Cola’ Euros ad. Eagle-eyed viewers who spotted the ad-within-an-ad and called the number would have been greeted by a message from Harry apologising but informing them the business is not as it seems. The light-hearted stunt from CocaCola celebrates the upcoming Euros tournament and features cameos from fellow England stars Marcus Rashford and Alex Oxlade-Chamberlain, who also appear to be promoting their ‘side hustle’ businesses. The three ads within the ad, show-up in a glitch on the on-screen television

24 I SLRMAG.CO.UK / ISSUE 59 / WEDNESDAY 9TH JUNE 2021

for a split second a the sharp-eyed view Harry Kane wants talk the talk but wa new cane-selling bu ford, after a big year ing marker pens, an unveils his new soc Those that dial th will be met by an ind from each player, co finding their ‘side h initiative to call the Harry Kane said actually have a can hope fans enjoyed C their advert and got Coca-Cola are a bi


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