3 minute read
Nisa
by 55 North
PROMOTED FEATURE: SYMBOL SPOTLIGHT
Fresh Thinking
NISA'S NEW FRESH THINKING PARTNER PROPOSITION AND FULLY UPDATED REBATE MODEL LAUNCHING LATER THIS MONTH OFFERS INDEPENDENT RETAILERS EVEN MORE COMPELLING REASONS TO JOIN THE RECORD NUMBER OF RETAILERS ALIGNING WITH THE GROUP
Nisa is proud to work with multi award-winning stores including Pinkie Farm, Ardeer Services, and Greens of Markinch, to name a few, making Nisa the proven partner of choice for many market-leading, independently-minded retailers in Scotland.
And with a record number of retailers moving to Nisa Retail in 2020 and those investing in new and upgraded stores enjoying average sales uplifts of 11%, there has never been a better time to join us.
Retailers get access to best in class support through Nisa’s new partner proposition, Fresh Thinking, including retail expertise and thought leadership to help continually improve customer experience through instore solutions, category insights, store format innovation and expert account management teams.
In addition, Nisa’s new rebate model is set to launch on 28 June. Built on simplicity and fairness, Fresh Rewards gives independent retailers the opportunity to unlock up to 5.5.% rebate with additional benefits available for those with a Nisa fascia store. Retailers can see how much rebate they could earn by visiting the Nisa website.
Fresh Thinking also provides Nisa partners with access to convenience and symbol expertise through an in-house Insight team to help retailers truly understand their customers and their marketplace, access to planograms, marketing support, central helpdesks and expertise and the Co-op promotional plan. With recent industry recognition including our Symbol/Franchise Group of the Year win at the Retail Industry Awards and the Grocer Gold Awards accolade for Symbol/Franchise Retailer of the Year, retailers can depend on award-winning support, access to an extensive product range comprising more than 13,000 SKUs and over 2,400 Co-op own brand products – all delivered by Nisa’s industry-leading supply chain.
Retailers have the option to operate under a symbol fascia: Nisa Local, Nisa Express or Nisa Extra; or dual branded, whereby a Nisa partner can maintain their own local identity whilst also benefiting from the strength of the Nisa brand. Alternatively, a retailer can choose to trade under their own independent fascia. The latest format, Nisa Express, offers a dedicated fascia option for retailers operating in spaces up to 1,000sq ft. A choice of three format design options – food centric, forecourt and essentials – helps to accommodate the individual demographic and shopping missions of each store, with formats and ranges that are tailored for the specific market. The Nisa format team works closely with partners and shop fitters to create the ideal solution for each individual location, and retailers can benefit from the bespoke service Nisa offers with an added incentive of a 10% saving on all new refits until the end of the year. Nisa provides a complete retail support package which comprises a strong retail focused team, an enhanced category management system, a bespoke staff training facility and a comprehensive marketing package incorporating social media and PR support, leaflets, point of sale material, a personalised Nisa FM radio network and national advertising. A comprehensive support structure is provided to ensure retailers continue to push their business forward. Support comes from a strong field team including retail development managers, regional retail managers and fresh food development managers, as well as an induction team dedicated to supporting new partners during their first 90 days with Nisa. Partners can also support local causes through Nisa’s Making a Difference Locally charity, which has raised more than £12.5m for UK communities to date.
* To Join Nisa complete the form or contact our development team on 0800 542 7490.
