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Out the Box

Out the Box

BEFORE YOU GO

What do David Attenborough, Marcus Rashford and Elton John have in common?

This may be the first (and last) time you ever see environmental elder statesman David Attenborough, ageing prima donna pianist and singer Elton John and social campaigner/professional footballer Marcus Rashford in the same sentence. Enjoy.

What the three have in common is that they’ll be featuring on pairs of socks this Christmas to help homeless and vulnerable people in the UK.

Social enterprise Stand4 Socks [insert https://www.stand- 4socks.com] have come up with the festive gift that gives twice. For every pair of socks purchased, a thick, antibacterial sock is donated to a homeless person in need. The company expects to reach over 250,000 socks donated by the end of this year.

So if you want an unusual pressie for a loved one this year, you could do worse than this.

Show ‘em how it’s done, Amrit

Anyone that knows Walsall Nisa retailer Amrit Singh knows he’ doesn’t do things by halves. Judging by his Twitter feed, he’s been taking this whole availability challenge seriously.

POS explaining to customers why you’re out of stock on some lines? Won’t be needing that. Bin.

Amrit has also taken a forthright approach to dealing with the problems most symbol group retailers are facing at the minute around availability. He’s buying so much stock from where he can, in fact, that he’s invested in a forklift truck to unload the stuff. As you do.

Top retailing Amrit. We like your style.

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