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Picks of the Week
by 55 North
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Get ready for... Kurkure
Long-established in India, Pepsico’s Kurkure brand is set to take the UK savoury snacking market by storm.
Kurkure, one of the biggest snack brands in India and Pakistan, is launching in the UK.
Kurkure is a brand of corn puffs with a masala twist, developed and produced by Pepsico India, and is named after the Hindi word for crunchy. The snack, which originally launched in 1999, is popular with adults and children alike.
In the UK, the brand is launching in two flavours: Naughty Tomato and Masala Munch.
Pepsico believes the brand will bring the rich heritage of Asian cuisine to tea-time savoury snacking, an occasion that will be more popular as the country comes out of lockdown and people invite guests round more readily.
Dr Akash Beri, Research Senior Scientist within Global Flavour at PepsiCo, said: “We have spent the last 18 months recreating the delicious fusion of rich spices and fragrant herbs for the UK market. On a personal note, I have fantastic childhood memories of having Kurkure with my grandparents on my visits to India, so I am extremely proud to be part of the team that was been able to bring these exciting authentic flavours to the wider UK market.”
The roll out of Kurkure in the UK began at the end of August. Both flavours will be available in 100g packs with an RSP of £1 and in 80g £1 pricemarked packs for the grocery and convenience channels.
Josephine Taylor, Senior Brand Manager at Pepsio, added: “We are thrilled to be introducing such a popular and authentic Asian brand to mainstream British culture, an opportunity to celebrate a multicultural Britain. And we don’t want to stop here – we’re already developing an exciting innovation pipeline to continue the momentum beyond its UK debut. The launch comes at the perfect time with Diwali on the horizon, allowing UK shoppers to celebrate together.”
Cool jewels
Smirnoff’s new campaign gives consumers the chance to win one of 21 diamonds, worth £4,000 each, through a temperature activated bottle or neck collar. When frozen a unique eight-digit code will be revealed, which can be checked for prizes on the Smirnoff website.
Sweetshop tubs
Hancocks has added new items to its growing Crazy Candy Factory range of sweetshop tubs with the introduction of Fizzy Bubblegum Bottles, Fizzy Strawberries and Mini Frogs. The £3.30 tubs contain an average of 600 sweets. All sweets are 100% halal.
Sour chews
Chewits has extended its stick pack range with four new flavours: Blue Raspberry, Cherry, Sour Lemon Xtreme, and Sour Cherry Xtreme. All the new flavours are suitable for vegetarians and available from wholesalers nationwide. RSP 49p.
Protein bars
Mars Chocolate Drinks & Treats is adding Hi Protein Crisp to its Snickers-branded protein bars range. The bar contains 20g protein and 217 calories, and combines crispy pieces, nuts, nougat and milk chocolate. It will be the fourth protein bar to launch under the Snickers brand.
Full on flavour
Ridged crisp brand McCoy’s has introduced a packaging update across its core range in all formats. Available now, the new packs incorporate a ‘Full On Flavour’ tagline and feature more vibrant colours, as well as a patterned design to help catch the attention of shoppers.
Cider first
KBE Drinks has added a new flavour to its Peacock cider brand. Peacock Lychee & Lime is the first lychee-flavoured cider to launch in the UK. KBE will also donate 25p from the sale of every bottle to charities Hospitality Health, Hospitality Action and Only a Pavement Away.
