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GET READY FOR... KURKURE Long-established in India, Pepsico’s Kurkure brand is set to take the UK savoury snacking market by storm.
Kurkure, one of the biggest snack brands in India
having Kurkure with my grandparents on my visits
and Pakistan, is launching in the UK.
to India, so I am extremely proud to be part of the
Kurkure is a brand of corn puffs with a masala twist, developed and produced by Pepsico India, and
team that was been able to bring these exciting authentic flavours to the wider UK market.”
is named after the Hindi word for crunchy. The snack,
The roll out of Kurkure in the UK began at the
which originally launched in 1999, is popular with adults
end of August. Both flavours will be available in
and children alike.
100g packs with an RSP of £1 and in 80g £1 price-
In the UK, the brand is launching in two flavours: Naughty Tomato and Masala Munch.
marked packs for the grocery and convenience channels.
Pepsico believes the brand will bring the rich her-
Josephine Taylor, Senior Brand Manager at
itage of Asian cuisine to tea-time savoury snacking,
Pepsio, added: “We are thrilled to be introducing
an occasion that will be more popular as the country
such a popular and authentic Asian brand to main-
comes out of lockdown and people invite guests round
stream British culture, an opportunity to celebrate
more readily.
a multicultural Britain. And we don’t want to stop
Dr Akash Beri, Research Senior Scientist within
here – we’re already developing an exciting inno-
Global Flavour at PepsiCo, said: “We have spent the
vation pipeline to continue the momentum beyond
last 18 months recreating the delicious fusion of rich
its UK debut. The launch comes at the perfect time
spices and fragrant herbs for the UK market. On a
with Diwali on the horizon, allowing UK shoppers
personal note, I have fantastic childhood memories of
to celebrate together.”
24 I SLRMAG.CO.UK / ISSUE 71 / WEDNESDAY 1ST SEPTEMBER 2021
