2 minute read
Rewards Apps
by 55 North
ADVERTISING FEATURE: SHOPT
Shopt goes on staycation
Rewards app launches campaign to help stores make the most of the summer holidays.
Shopt, a cash rewards app for convenience retailers, has launched a new Staycation campaign.
The free Shopt app, which has over 24,000 users, connects retailers with FMCG brands and helps them to stock the latest NPD and core lines in store and get advice from suppliers, whilst receiving cash rewards.
The campaign runs until the end of September and offers big-name promotions so that stores can make the most of the summer holidays, ensuring shelves are stocked with bestselling summer core lines, such as soft drinks, the latest NPD and on-trend products such as hard seltzers.
Depending on the offer, retailers upload photos of the products on shelves for Shopt to review, engage with supplier content or provide feedback to receive cash rewards. The Staycation campaign brings multiple brands together, offering cash rewards up to £10 per promotion. Also available through the app is exclusive supplier content which retailers can claim incentives against.
Alexa Hester, Marketing Communications Manager at Shopt, said: “Our aim is to help convenience retailers grow their business by connecting them with brands, regardless of size of store or location. Shopt gives every retailer the chance to hear about new products, core lines, ranging advice and market trends – and earn rewards for stocking the products that their customers love.
“With 93% of accommodation in popular areas fully booked in the UK, there is a clear opportunity for local stores to capitalise on. Our staycation campaign, which features an array of topical summer products, is a fantastic way to reintroduce existing members to the app and entice new sign-ups.
“Between 100-150 offers go live every month – across multiple brands from all the categories – so there is something for everyone. The app offers an instant connection to brands, at a time that suits the retailer, at the touch of a button.”
Independent retailer Sanjiv Kumar added: “I’ve found the Shopt app to be a one stop shop solution. It’s like having a rep in your hand and it’s great to be incentivised to feature some of the products. The Staycation campaign has already proven useful this summer, introducing me to new brands and core favourites.
● Retailers can download the Shopt app from either Google Play or Apple’s App Store.
