A D V E R T I S I N G F E AT U R E
REWARDS APPS SHOPT
Shopt goes on staycation Rewards app launches campaign to help stores make the most of the summer holidays.
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hopt, a cash rewards app for their business by connecting them with convenience retailers, has brands, regardless of size of store or localaunched a new Staycation tion. Shopt gives every retailer the chance campaign. to hear about new products, core lines, The free Shopt app, which has over ranging advice and market trends – and 24,000 users, connects retailers with earn rewards for stocking the products FMCG brands and helps them to stock that their customers love. the latest NPD and core lines in store “With 93% of accommodation in and get advice from suppliers, whilst popular areas fully booked in the UK, receiving cash rewards. there is a clear opportunity for local The campaign runs until the end of stores to capitalise on. Our staycation September and offers big-name promo- campaign, which features an array of tions so that stores can make the most of topical summer products, is a fantastic the summer holidays, ensuring shelves way to reintroduce existing members to are stocked with bestselling summer the app and entice new sign-ups. core lines, such as soft drinks, the latest “Between 100-150 offers go live every month – across multiple brands from NPD and on-trend products such as hard seltzers. The Depending on the offer, campaign runs retailers upload photos of until the end of September and the products on shelves for offers big-name Shopt to review, engage with promotions supplier content or provide feedback to receive cash rewards. The Staycation campaign brings multiple brands together, offering cash rewards up to £10 per promotion. Also available through the app is exclusive supplier content which retailers can claim incentives against. Alexa Hester, Marketing Communications Manager at Shopt, said: “Our aim is to help convenience retailers grow
all the categories – so there is something for everyone. The app offers an instant connection to brands, at a time that suits the retailer, at the touch of a button.” Independent retailer Sanjiv Kumar added: “I’ve found the Shopt app to be a one stop shop solution. It’s like having a rep in your hand and it’s great to be incentivised to feature some of the products. The Staycation campaign has already proven useful this summer, introducing me to new brands and core favourites. ● Retailers can download the Shopt app from either Google Play or Apple’s App Store.
WEDNESDAY 8TH SEPTEMBER 2021 / ISSUE 72 / SLRMAG.CO.UK / 25
