4 minute read
Picks of the Week
by 55 North
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A little bottle on a mission
Brand marks quarter of a century since launching in the UK.
Yakult has launched a new campaign to coincide with the 25th anniversary of its launch in the UK.
The campaign, A Little Bottle on a Mission, aims to recruit new drinkers into the brand, while strengthening its wellbeing positioning within the category.
It takes its inspiration from Yakult’s many missions: from the mission to reach your gut alive, to the brand’s ongoing mission to invest in scientific research into microbiology and bacteria, and the mission to inspire happiness and wellbeing through science.
The brand, with its two products – Yakult Original and Yakult Light, is now enjoyed by more than 200,000 people every day, holding a current market share of 11.9%.
Hiroaki Yoshimura, Managing Director for Yakult UK & Ireland, said: “We are very proud to celebrate 25 years in the UK and everything the team has achieved during this time. We have played an important role in educating consumers about bacteria and the gut, sharing the science and Yakult’s own 85 years of research, but we’ve also learned a lot along the way.
“We know that British and Irish consumers become loyal fans once they come to know and love a product and we are on mission to have more of them try Yakult, with its unique bacteria, and experience having it as part of their daily wellbeing routine. We are always a little bottle on a mission.”
Petits Filous 'No Added Sugar' range makes TV debut
The 10 second TV advert will air until 10 October.
Petits Filous, the children’s yogurt brand, is bringing its No Added Sugar Pots and Mess Free Drinking Yogurt range to TV screens for the first time this month.
The brand recently launched a No Added Sugar variant to its Mess Free Drinking Yogurt range to further meet the needs of the 58% of parents with children aged four or under who are looking for ways to reduce sugar. Mess Free Drinking Yogurt No Added Sugar comes in two fruity flavours – Raspberry & Apple and Banana & Apricot - and the SKUs contain just 4.3g and 4.6g of naturally occurring sugar, respectively. In addition, the range is a source of Calcium and is fortified with Vitamin D.
The 10 second TV advert, which is airing until 10 October, shows children playing both indoors and outdoors, while singing ‘no added sugar’.
The £1m investment is set to reach 64.1% of UK parents with kids, across TV and shopper activity throughout September and early October. The brand is also partnering with Netmums, the UK’s biggest parenting website.
Joanna Goodman, Head of Marketing, Yogurt (Northern Europe) at General Mills, said: “Loved by kids, our No Added Sugar range is the perfect anytime snack and demonstrates our commitment to reducing sugar in kids’ diets by delivering a great-tasting product with important health and nutritional benefits.
“The launch of Mess Free No Added Sugar drinking yogurt provides parents with a great on-the-go snack option, building on the huge success of the Mess Free format which is now worth £5.7m and growing 59.6% year-on-year. With our new TV advert and campaign, we’re confident we’ll see even more success for our No Added Sugar range.”
New sensation
Inspired by Japanese cuisine, Walkers Sensations has added a BBQ Beef Teriyaki flavour to its line-up. Sensations BBQ Beef Teriyaki looks to capitalise on growing demand for BBQ flavours and is available now at an RSP of £1.99 for a 150g sharing pack.
Chocolate box
Ferrero is rolling out a new eco-designed box for its Ferrero Rocher range, starting with the 30-piece and 16-piece boxes. New boxes are made from polypropylene, which enables easier recycling globally. Ferrero’s R&D team trialled over 29 different plastic resins for the boxes.
Green beer
BrewDog has launched BrewDog Planet Pale (4.3% ABV), as a sustainable replacement for BrewDog Pale Ale. The launch will be supported by digital and social media activity, as well as in-store POS. It is available in packs of 4x330ml (RSP £5) and single 440ml cans (RSP £2.25).
The Good Baker
Dr. Oetker’s new Good Baker frozen pizza range offers healthier ingredients and is big on sustainability. The range includes four varieties: Margherita; Veggie Mix; Meat-Free Bolognese; and Spinach & Pumpkin Seeds. All RSP at £3.69 apart from Vegan which has a £4.19 RSP.
Vape deals
Core Group has unveiled some new exclusive 88vape deals for independent convenience retailers and forecourts. Retailers can order 120 bottles of e-liquid worth £120 at RSP for just £30 (ex VAT). They will also receive a free 88vape countertop Perspex display unit and full POS kit.
Lychee cider
KBE Drinks has launched a new lychee and lime variant for its Peacock cider brand – the first lychee-flavoured cider in the UK market. Twenty-five pence from the sale of every bottle will go to KBE’s charity partners Hospitality Health, Hospitality Action and Only a Pavement Away.
