NPD AND MEDIA
PICKS OF THE WEEK – YAKULT TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
A LITTLE BOTTLE ON A MISSION Brand marks quarter of a century since launching in the UK.
Yakult has launched a new campaign to coincide with the 25th anniversary of its launch in the UK.
Hiroaki Yoshimura, Managing Director for Yakult UK & Ireland, said: “We are very proud to celebrate
The campaign, A Little Bottle on a Mission, aims to
25 years in the UK and everything the team has
recruit new drinkers into the brand, while strengthening
achieved during this time. We have played an
its wellbeing positioning within the category.
important role in educating consumers about bac-
It takes its inspiration from Yakult’s many missions:
teria and the gut, sharing the science and Yakult’s
from the mission to reach your gut alive, to the brand’s
own 85 years of research, but we’ve also learned
ongoing mission to invest in scientific research into
a lot along the way.
microbiology and bacteria, and the mission to inspire happiness and wellbeing through science.
“We know that British and Irish consumers become loyal fans once they come to know and
The brand, with its two products – Yakult Original
love a product and we are on mission to have more
and Yakult Light, is now enjoyed by more than 200,000
of them try Yakult, with its unique bacteria, and
people every day, holding a current market share of
experience having it as part of their daily wellbeing
11.9%.
routine. We are always a little bottle on a mission.”
WEDNESDAY 15TH SEPTEMBER 2021 / ISSUE 73 / SLRMAG.CO.UK / 27
