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Nisa launches pre-sell event for Christmas alcohol

The range enables retailers to cater for all their customers’ needs.

Nisa retailers are now able to pre-order alcohol for the festive season.

The range, which combines Co-op own-brand and branded options, boasts some all-time favourites alongside new additions to enable retailers to cater for all their customers’ needs.

Gifting opportunities are also key for this time of year and there are options to suit all budgets.

Chris Walker, Offline Marketing Lead at Nisa, said: “The Christmas period is a great opportunity to offer consumers a trade-up option, premiumisation is a known trend leading up to Christmas, whether this be for a gifting opportunity or just a little indulgent treat.

“Offering a mix of branded and Co-op own label helps drive sales and gives great value to shoppers, especially at Christmas and we think this range is very strong and will give Nisa partners the opportunity to really stand out in the category.”

Printed brochures have been sent out to partners and the range is also available to view and order via the retailer website.

Nisa retailers spice up sales

Nisa retailers across the UK are introducing deals ahead National Curry Week, which runs from 4-10 October. Retailers are running a dedicated promotion offering a meal solution for two that provides everything shoppers will need for a curry night.

For just £7, Nisa shoppers can choose two main courses from three delicious curry options from the Co-op Takeaway range; Korma, Tikka or Butternut Squash Makhani, two sides – Co-op Takeaway Pilau Rice or Co-op Plain Naan Breads 2pk – and a Cobra Beer 4pk or Coke Zero 4pk, saving up to £8.94 off the RSP.

The promotion will be supported by instore POS including bus stops, shelf talkers, wobblers and shelf stripping, along with digital support from the Nisa Locally consumer-facing social media channels and the www.nisalocally.co.uk website.

Seasonal manager at Nisa, Hannah Goodwin, said: “Curry remains one of the nation’s favourite dishes and we hope that the latest Big Deal will support Nisa partners in making the most of the sales opportunity this presents.

“This great value offer will enable our retailers to provide a delicious and easy evening meal solution for two at a fraction of the cost of a takeaway curry, excellently timed as 81% of shoppers are actively looking to save money on their grocery shopping as we approach the busy Christmas period.”