5 minute read
Picks of the Week
by 55 North
NPD AND MEDIA
WALKERS UNVEILS GHOSTBUSTERS PROMOTION
It is the first major collaboration to run across Walkers’ top five snack brands in years.
Walkers Snacks brands are offering Halloween shoppers the opportunity to win prizes every hour via an on-pack promotion to celebrate the release of Ghostbusters: Afterlife.
The promotion, which runs from 1 October to 30 November, is the first major collaboration to run across Walkers’ top five snack brands in years. It features a prize pool including VIP screenings of Ghostbusters: Afterlife, Sony gadgets, and a grand prize of a trip for two to New York.
It is hoped the on-pack promotion will evoke nostalgia among parents and place Walkers front and centre for those looking for a Halloween snack.
Will Robinson, Portfolio Lead for Walkers Snacks at PepsiCo, said: “The collaboration between Walkers and Ghostbusters: Afterlife is the perfect treat for Halloween. With eye-catching imagery from the film across the packs, they’re sure to jump out at shoppers. As a key occasion for retailers to tap into, we’re also driving further awareness of the promotion in-store, with a range of POS materials and displays to create further visibility. They’re sure to help retailers drive savoury snack sales during the run-up to Halloween.”
Jeffrey Godsick, Executive Vice-President of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment, added: “What better way to celebrate the return of the iconic Ghostbusters than to partner with the UK’s biggest snack brand. The unprecedented scale of our relationship with Walkers Snacks is truly incredible, ensuring audiences across the UK and Ireland will get a taste of the exciting movie to come.”
The Walkers Ghostbusters promotion will run across each Walkers Snacks brand in multipacks, grab bags, £1 PMPs, and sharing bags.
To find out instantly if they’ve won, shoppers need to visit the promotional website and enter their full name and email address.
RIBENA SPARKLING PARTNERS WITH CHANNEL 4
The partnership marks the first dedicated consumer marketing campaign for the range.
Ribena Sparkling and Channel 4 have launched a new three-month partnership, which sees the juice drink brand sponsor Friday Nights In on 4.
The partnership is the first TV sponsorship of its kind for Ribena Sparkling, and the first dedicated consumer marketing campaign for the range.
The new channel sponsorship will see a series of five specially-created 10-second idents run throughout Channel 4’s Friday night schedule from 8pm-11pm until Christmas Eve, aimed at Ribena Sparkling’s ABC1 target audience.
The creatives will show various characters begin their Friday night in with a signature “fizz” from a nearby bottle of Ribena Sparkling as they open their front door, reach into the fridge or sit down in front of the television. The campaign will position Ribena Sparkling as a great-tasting fizzy addition to the Ribena juice drink range.
Ribena’s campaign with Channel 4 will also include social promotion, as well as on-air advertising, to drive maximum visibility with consumers. In-store point-ofsale material is also being supplied to retailers.
Helen Passard, Head of Ribena at Suntory Beverage & Food GB&I, said: “We’re delighted to be bringing the Ribena Sparkling range to Channel 4 viewers as part of their much-loved and hugely popular Friday night experience.
As the temperature begins to drop and the nights draw in earlier, evenings with friends andfamily at home in front of the television become a core part of consumers’ routines at this time of year. What’s more we know how important it is to provide the right range of drinks for the night in occasion.”
The Ribena Sparkling range is available in Raspberry and Blackcurrant flavours in a range of formats including 2L bottles and 6x330ml can multipacks.
PICKS OF THE WEEK
KP Snacks has launched limited-edition Christmas packaging across Tyrrells Hand Cooked Crisps and Veg Crisps sharing bags. Tyrrells festive sharing bags will be available at an RSP of £2.29 for 150g Hand Cooked Crisps and £2.50 for 125g sharing bags of Veg Crisps.
IMPERIAL PACKS
Imperial Tobacco has given its Richmond brand a new look. The portfolio will also now include former Real Blue variants, renamed as Richmond Original Superkings and Richmond Original Kingsize, as well as Richmond Bright Superkings and Richmond Green Filter Superkings.
ECO BAR
Ritter Sport has launched a limited-edition dark milk chocolate bar made from 100% certified, sustainable cocoa. Don Choco, which has a 40% cocoa content, will be hitting stores this month. It will be available through Dhamecha, SOS Wholesale, Filshill, Rayburn, and CJ Lang.
SWEET SUCCESS
Bonds of London has been awarded one star by the Great Taste Awards for its Let The Good Times Be Gin gummy sweets. Over 14,000 products entered the awards this year. The rhubarb gin flavoured sweets will be decorated with the Great Taste logo.
BLUE RASPBERRY
JJ Whitley has launched a new Blue Raspberry Russian Vodka variant, distilled at the JJ Whitley distillery in St. Petersburg. The new drink, which has an ABV of 38%, can be enjoyed straight, over ice, with a simple mixer or for making a range of cocktails. It is available to order now.
TRICK OR TREAT?
Country Choice has added to its Halloween range with two 85g Cupcakes in Bat and Ghost variants (£1.49), a Halloween Mallow Ghost – a spooky-shaped marshmallow on a biscuit base (£1.09), and the Halloween Doughnut Sprinkle filled with orange and blackcurrant (£1.30).
