Nisa

SYMBOL GROUPS

Danny Patel celebrates 30 years at Greater Manchester store

The Patel family marks three generations of retailing with a fresh fascia and new EPoS system.

Nisa retailer Danny Patel has invested in the latest Nisa Local Evolution fascia to modernise his Rochdale-based store and improve its kerbside appeal.

The Patel family, which is celebrating 30 years and three generations at the store, decided to mark the milestone by giving their Greater Manchester store a more contemporary look and feel.

The store, which first opened in 1991 with an independent fascia, has undergone a series of refits over the past three decades and Danny said he is keen to ensure the family business is fit for the future. The family also owns a second Nisa Local symbol store in Leeds city centre.

AFTER REFIT

BEFORE REFIT

STORE FRONT, 1991

Danny commented: “We have done quite a lot to the store over the years, some very big transformations, but we’ve not made any changes recently and so this has made a real difference to how it looks and feels.

“I don’t want to be known as the corner shop. I want people to know that we are a good, modern store and they are not just using us as a top-up shop, we want them to see it as a destination store.”

New vinyl signage has also been fitted inside the store, and the retailer has installed Nisa’s Epositive set-up at both stores, allowing them to talk to each other and better manage stock control.

Danny added: “People want different things from a convenience store these days and technology plays a big part. We need to keep up and make sure we are still offering them what they are asking for and so we will keep looking at our store and changing as needed.”