Picks of the Week

NPD AND MEDIA

IPRO TEAMS UP WITH PARKRUN

The partnership also marks the launch of the new iPRO wellness drinks range.

Wellness drinks brand iPRO has secured a six-year global partnership with Parkrun, the largest NHS social prescribed activity in the UK, to become its Global Hydration Partner.The partnership also marks the launch of the new iPRO wellness drinks range – iPRO Hydrate.The iPRO Hydrate is available in four flavours: Berry Mix, Orange & Pineapple, Citrus Blend, and Mango.

Nick Pearson, Parkrun Chief Executive, said: “We are very particular about the organisations we partner with. We have spent many months talking with iPRO and are really happy that our values align. Healthy hydration is at the heart of wellbeing and activity, and we very much welcome iPRO into our growing community.”

Sophie Christy, Global Commercial Director at iPRO, said: “We are delighted to partner with Parkrun across our shared goal to support people’s health and wellbeing through healthy lifestyles. Everything we do at iPRO embodies this. All packaging used is fully recyclable. iPRO Hydrate – Sport Edition, Student Edition, and our new wellness-led range, iPRO Hydrate, are sweetened with high-quality stevia. No caffeine, artificial colours, or flavourings can be found in a bottle of our drinks. Rather, they’re enriched with electrolytes, vitamins, and minerals, which are a powerhouse of replenishment for our wellbeing.

“We will be supporting Parkrun in their mission to create a positive, welcoming, and inclusive experience where people can get active/outdoors and feel part of their local community while improving their fitness.

“It is incredibly important for everyone to stay hydrated, whether they are dog walkers, casual joggers, weekend warriors or joining local runs just for friendship and fresh air. We will be working with Parkrun to encourage parkrunners to capture and share their #parkrunMoment.”

GINSTERS EXPLORES TASTES OF AMERICA AND NORTH AFRICA

Range taps into the popularity for grazing throughout the day and on-trend world flavours.

CAJUN SPICED CHICKEN BAKE

Savoury pastry brand Ginsters has launched a newBakes range, featuring flavours inspired by Americanand North African fusion cuisine.The four-strong range of Bakes taps into the popularity for grazing throughoutthe day and on-trend world flavours, with demand forfamous USA recipes up 39%.

The US- and African-centred flavour optionsinclude: Cajun Spiced Chicken Bake (117g), PhillyCheese Steak Bake (117g), Mac & Cheese Bake(117g), and Harissa Spiced Chicken Bake (117g).

PHILLY CHEESE STEAK BAKE

The range, which is made using 100% Britishfarmed meat, has no artificial colours, flavours orpreservatives, can be eaten hot or cold, and can bebaked in just 15 minutes.

Sam Mitchell, Ginsters Managing Director, said:“The last few years has taught us that consumer tastes and habits are always evolving. To ensure we continue to excite new and existing shoppers, we continually challenge ourselves to innovate, delivering exceptional taste experiences for our consumers to fulfil their ever-changing needs – whilst creating flavour combinations that deliver an element of the unexpected.

HARISSA SPICED CHICKEN BAKE

“Following a raft of successful NPD, including our Ginsters Smoky Steak and Guinness Slice and new plant-based products, the new Ginsters Bakes Range, taps into yet another growing occasion to broaden appeal with younger, pre-family consumers and provide a pick-me up. Perfectly portioned as alight-bite between mealtimes – whenever that might be – Ginsters Bakes provide more opportunity for retailers to reach shoppers across the day.

“With options including Cajun Chicken and PhillyCheese-Steak we stand by our brand values, usingonly 100% British farmed meat whilst delivering distinctivedepth of flavour, synonymous with popularculinary destinations, all wrapped up in a light butterypuff pastry, providing the perfect tide over.”

● The Bakes range will be available in Booker from 18 October and Nisa, Spar and Bestway are due to stock it from next year.

● The range has an RSP of £1.

BLACKPOOL BOURBON

Halewood Artisanal Spirits hasunveiled Bankhall Sweet Mashas the latest launch from itsBankhall Distillery in Blackpool.The bourbon-style sweet mash, which is aged in new, charredAmerican oak casks, is availableto order now. RSP £26

CARAMELISED CHRISTMAS

KitKat’s new limited-editionChristmas caramelised biscuitfeatures warm caramel notesand flavours of cinnamon andspice. KitKat CaramelisedBiscuit is available now in multipacksof nine two-finger bars. RSP £1.50

FESTIVE FAVES

Baker Street’s festive range has now been made available to convenience retailers. Its Marzipan Stollen Loaf 200g (RSP £2) and Baker Street Marzipan Stollen Bites (RSP £3.50) are available at Nisa and Booker. Baker Street Stollen Loaf 500g (RSP £3) can be found at Booker.

SEASONAL SLICE

Ginsters Festive Chicken &Stuffing Slice (170g) is madewith 100% British chicken andsmoked bacon, in a creamysauce with potato, sage andonion stuffing, wrapped in puffpastry and topped with a sagecrumb. RSP £1.70

RUM DEAL

Don Papa Rum, the premium single island rum from the island of Negros in the Philippines, is to launch its newest expression, Port Cask. The limited edition is bottled at 40% ABV. It will be available from Master of Malt from late November 2021. RSP £70

LUXURY CHOCS

Hames Chocolates has launched Bronze Chocolate and Truffle Boxes. The nine-strong range (90-126g) features milk, white and dark chocolates and truffles, as well as Gin & Tonic, Salted Caramel, and Blood Orange variants. It is available at www.hameschocolates.co.uk.