NPD AND MEDIA
PICKS OF THE WEEK – IPRO
IPRO TEAMS UP WITH PARKRUN The partnership also marks the launch of the new iPRO wellness drinks range.
Wellness drinks brand iPRO has secured a six-year
artificial colours, or flavourings can be found in a
global partnership with Parkrun, the largest NHS
bottle of our drinks. Rather, they’re enriched with
social prescribed activity in the UK, to become
electrolytes, vitamins, and minerals, which are a
its Global Hydration Partner.The partnership
powerhouse of replenishment for our wellbeing.
also marks the launch of the new iPRO wellness
“We will be supporting Parkrun in their mission
drinks range – iPRO Hydrate.The iPRO Hydrate
to create a positive, welcoming, and inclusive expe-
is available in four flavours: Berry Mix, Orange &
rience where people can get active/outdoors and
Pineapple, Citrus Blend, and Mango.
feel part of their local community while improving
Nick Pearson, Parkrun Chief Executive, said:
their fitness.
“We are very particular about the organisations
“It is incredibly important for everyone to stay
we partner with. We have spent many months
hydrated, whether they are dog walkers, casual
talking with iPRO and are really happy that our
joggers, weekend warriors or joining local runs just
values align. Healthy hydration is at the heart of
for friendship and fresh air. We will be working with
wellbeing and activity, and we very much welcome
Parkrun to encourage parkrunners to capture and
iPRO into our growing community.”
share their #parkrunMoment.”
Sophie Christy, Global Commercial Director at iPRO, said: “We are delighted to partner with Parkrun across our shared goal to support people’s health and wellbeing through healthy lifestyles. Everything we do at iPRO embodies this. All packaging used is fully recyclable. iPRO Hydrate – Sport Edition, Student Edition, and our new wellness-led range, iPRO Hydrate, are sweetened with high-quality stevia. No caffeine,
WEDNESDAY 20TH OCTOBER 2021 / ISSUE 78 / SLRMAG.CO.UK / 27
