Wholesale

BESTWAY WHOLESALE

Bestway unveils £250k Christmas campaign

A Christmas house will be constructed in around 35 depots and POS theatrewill feature in smaller sites to showcase festive products.

Bestway has launched a Christmas campaign across all its nationwide depots, representing more than £250,000 of investment.

The ‘Your Home This Christmas’ campaign, bring held in collaboration with key suppliers, has been designed to create theatre, fun, and visual appeal. It will see a large Christmas house constructed in around 35 depots with large sleighs and reindeer, and POS theatre in smaller sites where space is a challenge.

Retailers can visit the Christmas house, which is packed with festive products. Each features a supplier-branded room, with product pallets that will rotate in four weeks to refresh the product offers. Large digital screens will highlight special products, retailer promotions, and supplier content.

The campaign is supported by a competition giving retailers the chance to win a share of a £56,000 prize fund. There will be one lucky winner every two weeks in each depot across the campaign, where the winner receives credit of £250 to be taken in January 2022, giving a total of 224 winners over eight weeks.

Kenton Burchell, Trading Director for Bestway Wholesale and Retail, said: “Our Christmas house encompasses theatre and is a perfect forum for suppliers to showcase their Christmas products. Never before have we looked to physically ‘bring alive’ Christmas in this way, or with such investment.

“What’s really important here is that after a challenging two years for the whole industry, the whole concept is designed to support, appreciate and reward our customers, and our suppliers too.”

Bestway’s Your Home at Christmas campaign is also supported by a trade press media campaign and through the company’s digital platforms, including a Bestway digital ‘takeover’ campaign, which is prominent across its website.