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Dancing in the aisles

Independent retailer launches his first convenience store in Salford, Greater Manchester.

Retailer Tassadiq Imran has launched his first convenience store in Salford, Greater Manchester.

The 1,800sq ft Adelphi store is located in a purpose-built retail unit situated beneath several floors of living accommodation.

The store has an extensive food-to go-offer with Fwip, Costa Coffee, Tango Ice Blast, and iSqueeze orange juice, along with hot bakes from Cuisine de France and packed sandwiches, pasta, and fruit pots.

Imran says the overall range is being continually reviewed as shopper patterns and buying habits start to emerge, but initial sales have been strong and are growing.

The store sees a steady flow of shoppers throughout the day, but the shop really comes to life after dark when customers go in for their evening meals, beers, wines, and snacks.

Imran said: “We see the most shoppers in the store between 5pm and 10pm. It gets really busy and when they come in, they like to have a dance, so we have music on, and our customers make the most of the time they are in here.”

He added: “It is a work in progress and there is lots more to do but I love every challenge – there have been many and I’m sure there will be many more to come.”

The retailer previously managed forecourt retail outlets but was keen to take control of his own business and said he loves the challenges that come with the role.

“I try to get to know my customers and they know me; they come in and ask if I am okay. I really enjoy running the store. It is very rewarding; you get out what you put in,” Imran said.