9 minute read
NPD and Media
by 55 North
PICKS OF THE WEEK – TENNENT’S
TENNENT’S LAUNCHES SUSTAINABILITY CAN
The brand is set to introduce a ‘Please Enjoy Sustainably’ message across all its cans.
Tennent’s Lager has unveiled a new can featuring a new 'drink sustainably' message.
The company is committing to add a‘Please Enjoy Sustainably’ message initiallyacross all its canned packaging in a bid toencourage recycling ahead of the introductionof Scotland’s deposit return scheme. It hopesthe more direct call-to-action on the 120 millioncans the brewery fills on average every yearwill encourage drinkers to think twice abouttheir recycling habits.
Cameron Matthews, Tennent’s Senior BrandManager, said: “As Scotland’s favourite lager,we take recycling and sustainability very seriously,and recognise the responsibility we haveto encourage consumers to consider their ownenvironmental impacts. We need to make thisas easy as possible for everyone and adding something as simple as a sustainability prompt on our packaging can keep our planet’s best interest front of mind.
“When recycled, aluminium can be back on shelf within 60-days, which is a fantastic example of the circular economy in action – with impact on litter and CO2 emissions. It may seem like such a simple action, but by recycling cans, everyone can make a big difference.”
The new eco-conscious can could be rolled out as early as January 2022.
Earlier in the year, the brand unveiled a £7m investment in packaging equipment at Wellpark Brewery to help eradicate single-use plastic from its consumer packaging. The investment will remove 150 tonnes of plastic from Tennent’s Lager can packs by 2022, including more than 100 million plastic rings.
PICKS OF THE WEEK – SCHWEPPES
SCHWEPPES TO PUT THE FIZZ INTO CHRISTMAS
The multi-million-pound Christmas campaign includes a light-hearted TV advert.
Coca-Cola Europacific Partners GB is bringing back its Schweppes, We’ve Got The Tonic, You’ve Got The Spirit marketing campaign, in the run up to Christmas.
The multi-million-pound Christmas campaign includes a light-hearted TV advert, airing from early December that is centred around family and friends enjoying long-awaited festivities together. It builds on two previous iterations from earlier this year, both of which also celebrated Brits’ unshakeable positivity and keenness to have a good time.
The campaign will be supported by out-ofhome, digital and social media advertising as well as a PR and influencer programme. Campaign elements will highlight Schweppes’ new festive serves, Rosemary Wreath, Jingle Fizz and Merry Spritzer, which feature Schweppes Indian Tonic and the recently launched Slimline Elderflower Tonic, and Russchian Pink Soda.
Martin Attock, Vice-President of Commercial Development at Coca-Cola Europacific Partners GB, said: “We know that many people are planning a bigger Christmas this year, and rightly so, having celebrated under restrictions in 2020. While there will be many embracing the return of the hospitality sector this Christmas, many at-home habits have been formed over the last 18 months which suggests more social occasions will take place in the home. This presents retailers with an opportunity to drive sales of mixers like Schweppes, the no.1 mixer brand in retail, by tapping into occasions like parties, nights at home with family and friends and also gifting.
“This combined with our great tasting new festive serves on POS materials and feel-good marketing campaign, the Schweppes brand will remain front of mind with consumers, helping to drive footfall and sales for retailers.”
PICKS OF THE WEEK – BLOSSOM HILL
BLOSSOM HILL RETURNS TO TV FOR FIRST TIME IN FOUR YEARS
The Treasury Wine Estates brand is partnering with Comedy Central’s FriendsFestive event.
Treasury Wine Estates’ wine brand Blossom Hill will return to TV screens for the first time in four years through a partnership with Comedy Central.
This winter, the brand is teaming up with Comedy Central, where viewers can enter an exclusive competition to win tickets to the Comedy Central’s FriendsFestive event, where fans of Friends can recreate some of the most iconic Christmas moments from the hit TV show.
The event takes place in Blackpool Winter Gardens on 5-19 November and London Truman Brewery on 25 November-19 December.
Attendees will be able to enjoy a glass of Blossom Hill at The Comedy Central Bar, as the exclusive Wine partner and Bar sponsor, while Blossom Hill branding will be visible across the site.
A ticket competition advert is expected to reach more than five million consumers.
Ben Blake, Marketing Director, EMEA at Treasury Wine Estates, said: “This partnership with Comedy Central fits perfectly with our Blossom Hill brand aligning with our core audiences.
“As the number one wine choice for refreshment, Blossom Hill is ideal to enjoy at the ultimate Comedy Central’S FriendsFestive event. The Comedy Central partnership will help us to continue building momentum for the brand whilst maintaining relevancy amongst our key audiences, especially over the festive season – a time for gathering with friends and creating memorable moments.”
The Blossom Hill brand recently unveiled a pack refresh across its Rosé varietals and its classics range. When tested with consumers, the packs saw significant improvement in likeability and purchase intent.
PICKS OF THE WEEK – KIKKOMAN
NEW CAMPAIGN UNVEILED
The ad campaign is in support of Chinese New Year 2022.
Global soy sauce brand Kikkoman is launching a national digital and audio campaign in support of Chinese New Year 2022.
The new audio advertising campaign will kick off on 19 January 2022 with national radio advertising on stations such as Heart, Virgin, Smooth and Magic, as well as ads placed around targeted podcasts where food is a central theme. The audio campaign, which will run for five weeks, is expected to reach more than 3 million ABC1 25-54-year-old adults and delivering 40 million impacts.
In addition, a new 30-second digital ad with the strapline ‘Give Food a KIKK’ will run across YouTube, quality online news sites including the Guardian and The Telegraph, and platforms with a core foodie audience such as BBC Good Food.
The above the line activity will also be backed by strong in-store promotions across the retail network.
Kikkoman enjoyed unprecedented growth during the height of the Covid crisis largely driven by a big increase in more adventurous home cooking. The brand reported record retail sales during the pandemic, taking it to number one position in both value and volume, and it now has a 32.5% share of the total soy sauce market.
Bing-yu Lee, Manager of Kikkoman UK, said: “We’re trialling a national audio advertising campaign in the UK for the first time with the aim of converting current dark and light soy sauce users to Kikkoman. Now more than ever UK consumers are more interested in the benefits of fermented foods. Kikkoman Soy Sauce has the advantage of being naturally brewed for several months to achieve high levels of umami and bring a unique depth of flavour to food.”
PICKS OF THE WEEK – RITTER SPORT
RITTER SPORT LAUNCHES CHRISTMAS RANGE
The brand’s Winter Edition bars are back this year alongside new Mini Towers.
Ritter Sport has unveiled its 2021 festive range, which sees its Winter Edition 100g bars returning to shelves.The Ritter Sport Winter Edition line-up includes:
● Caramelized Almonds – Milk chocolate over chopped, caramelised sugar glazed almonds.
● Spiced Biscuit – Smooth milk chocolate and cocoa crème wrapped around a winter spice biscuit.
● Coconut Macaroon – Creamy milk chocolate and coconut crème smothered around tasty pieces of coconut macaroons.
The Ritter Sport Winter Edition bars, which have an RSP of £1, are available to convenience via Bestway, Rayburn, and Dhamecha.
Katy Clark, Head of Marketing at Ritter Sport UK&I, said “Despite footfall down 30% over last year’s Christmas period due to Covid-19, the Winter Edition bars still saw a 95% total sell through within a major high street retailer. A promising indicator of their performance and consumer demand.” Also joining the festive range are two Ritter Sport Mini Towers:
● Mini Tower Nut Selection (7 pieces) – Containing squares packed with whole hazelnuts and wrapped in smooth milk, dark or white chocolate.
● Mini Tower Chocolate Mix (9 pieces) – Packed with squares including cornflake, praline, butter biscuit, alpine milk, chopped hazelnut and marzipan.
Clark added: “The format is ideal for the Christmas gifting period as a either a stocking filler or token gift for family and friends, or even a thank you for teachers at the end of a busy year.”
The primary packaging for both Mini Towers is fully recyclable, and the paper-based secondary packaging is FSC certified.
Mini Towers are available in Spar with an RSP of £3 or promo of 2 for £5. They are also available from Ritter Sport’s online store.
PICKS OF THE WEEK
BREKKIE BARGAIN
Nature Valley has unveiled a PMP offer for its Crunchy range. Shoppers will be able to purchase two Nature Valley Crunchy Oats & Honey and Nature Valley Crunchy Canadian Maple Syrup singles for £1, previously 59p each. The new PMP singles are available in SHS and Booker.
SUMMER FRUITS
Perfetti Van Melle has added blackberry flavour to its relaunched Summer Fruits sticks and sharing bags lines. The range is made from real fruit juice and uses coconut oil instead of palm oil. The range is available in stick and multipack formats now.
WINTER EDITION
Dunnet Bay Distillers has released Rock Rose Winter Edition 2021. The juniper-led, earthy gin, features citrusy notes of spruce tips. The 41.5% ABV gin retails at £37.50 for a 70cl ceramic bottle. Dunnet Bay recently launched a Christmas TV advertising campaign.
SWIZZELS STICKS
Swizzels has transformed its Love Hearts sweets into a new range of candy sticks. Each pack of Love Hearts Candy Sticks includes a temporary tattoo featuring a positive and ‘feel good’ message. Love Hearts Candy Sticks is available in retailers nationwide.
GIN BLUE LINE
Stirling Distillery has launched Gin Blue Line, created in recognition of over 200 years of British policing. The gin, which is made with botanicals including forgetme-nots, heather, sage and kaffir lime leaves, is bottled at 43%. The 70cl bottles retail at £35 and 5cl bottles are £5.
GET A GRIP
GripHero, maker of the staticsafe glove and fuel-nozzle mounted dispensers, has launched GripHero 2. The dispenser is 20% smaller and boasts 10% more advertising space than before. GripHero says the new design reduces glove refill times by 90%.
