NPD AND MEDIA
PICKS OF THE WEEK – TENNENT’S
TENNENT’S LAUNCHES SUSTAINABILITY CAN The brand is set to introduce a ‘Please Enjoy Sustainably’ message across all its cans.
T
ennent’s Lager has unveiled a new can featuring a new ‘drink sustainably’ message. The company is committing to add a
something as simple as a sustainability prompt on our packaging can keep our planet’s best interest front of mind.
‘Please Enjoy Sustainably’ message initially
“When recycled, aluminium can be back
across all its canned packaging in a bid to
on shelf within 60-days, which is a fantastic
encourage recycling ahead of the introduction
example of the circular economy in action –
of Scotland’s deposit return scheme. It hopes
with impact on litter and CO2 emissions. It may
the more direct call-to-action on the 120 million
seem like such a simple action, but by recycling
cans the brewery fills on average every year
cans, everyone can make a big difference.”
will encourage drinkers to think twice about their recycling habits.
The new eco-conscious can could be rolled out as early as January 2022.
Cameron Matthews, Tennent’s Senior Brand
Earlier in the year, the brand unveiled a £7m
Manager, said: “As Scotland’s favourite lager,
investment in packaging equipment at Wellpark
we take recycling and sustainability very seri-
Brewery to help eradicate single-use plastic
ously, and recognise the responsibility we have
from its consumer packaging. The investment
to encourage consumers to consider their own
will remove 150 tonnes of plastic from Ten-
environmental impacts. We need to make this
nent’s Lager can packs by 2022, including
as easy as possible for everyone and adding
more than 100 million plastic rings.
44 I SLRMAG.CO.UK / ISSUE 82 WEDNESDAY 17TH NOVEMBER 2021
