Now That's A Good Idea...

OUT THE BOX

A wheelie good idea

A new Aldi trolley has been designed with the diverse range of Specialbuys in mind and includes additional capacity and length for oversized products.

WHAT’S THE BIG IDEA?

Aldi is trialling a new extended trolley design, which helps shoppers snapup middle aisle Specialbuys in style, at its new Stamford store in Lincolnshire.

YOU WHAT?

The supermarket said the trolley has been designed with the diverse range of Specialbuys in mind and includes additional capacity and length for oversized products, with upper and lower loading space.

ANYTHING ELSE?

Key features of the 1.6m long super-sized, reinforced Specialbuys trolley include solid rubber wheels for extra control, a drop-down panel for easy loading of heavier items, and various hooks, clips and straps.

YOU’LL BE TELLING ME IT’S GOT FLASHING LIGHTS NEXT

Ha! It also has a flashing warning light to ensure it is visible to other shoppers, a wine rack so shoppers can take advantage of the supermarket’s cheap tipples, plus a phone holder so customers can keep their shopping lists handy.

WHAT DOES ALDI HAVE TO SAY FOR ITSELF?

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Since the first ever Specialbuy was sold in the UK, the unique range of products has grown in popularity and is now a phenomenon with something of a cult following. There are entire social media channels dedicated to discussing the next Aisle of Aldi launches.

“With the introduction of a Tuesday on-sale date this Christmas, it’s great that we can give our customers even more opportunities to get their hands on the latest must-haves, and we’re constantly on the lookout for new ways to help make shopping easier – including how Specialbuy fans purchase the items from our famous middle aisle.”

WHAT ABOUT CUSTOMERS?

An excited but confused PhatDadTTV tweeted: “Fantastic idea. I have noticed though that all the trolleys are too small. So maybe scrap the baskets. The smaller trolleys will be the baskets, the smaller trolleys will be the deep trolleys and then finally the deep trolleys can be the new special buy trolleys.” You know what he’s getting at.