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1 minute read
Reefer madness
by 55 North
Uber Eats has signed a deal with Canadian “lifestyle brand” Tokyo Smoke that will let its customers in Ontario order cannabis. Yes, really.
Recreational reefer use has been legal in Canada since 2018, however getting it delivered to your door by third parties like Uber Eats is not. This means customers still have to nip out to their nearest Tokyo Smoke branch to collect their order which, impressively, will be ready for collection inside an hour.
What’s so good about that, you ask?
Not much for your average stoner, one imagines. You’d need to be high in the first place to pay a delivery company to not bring something to your house. However, it’s a smart move for Uber Eats.
Think about it. Customer orders weed. Customer collects weed (in under an hour). An hour after that customer is back on Uber Eats ordering 17 Mars bars, five share packs of Doritos and a 14-inch pepperoni pizza.
Barking mad
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The off-trade has done brisk business during the pandemic, with flavoured spirits in particular proving popular with stay-at-home drinkers.
This popularity has led to an explosion of NPD from producers large and small. We’ve been treated to Smirnoff Mango & Passionfruit Twist, Gordon’s Sicilian Lemon and Jameson Orange, to name but three. Now independent, London-based Doghouse Distillery has unleashed the latest addition to its growing portfolio of “unique spirits”: Chilli Bacon Vodka. Doghouse says its new product innovation is set to disrupt the category with “a first-of-its kind chilli and bacon combination”.
There’s a reason nobody has thought to imbue perfectly fine alcohol with the taste of dead pig before: it’s disgusting. If you’re of a different opinion, good for you. You’ll be pleased to know you can buy some from Master of Malt, the Whisky Exchange or the Doghouse website.
If you do, be sure to try out the Chilli Bacon Bloody Mary which, Doghouse advises, should be garnished with a stick of celery and a crispy bacon rasher. Yum.