Dougalls Group

Family business opens fifth store

Dougalls Group bought the West Midlands-based store last summer and made a series of changes before relaunching it as a Nisa Express.

A family-owned convenience retail business based in the West Midlands has opened the doors to its fifth store with the launch of a Nisa Express in Solihull.

The 1,000sq ft store, which was previously a One Stop, is the family’s second Nisa symbol store in the Birmingham area – the other stores are located in Coventry – and it is the retailer’s first store to incorporate a Post Office.

Dougalls Group acquired the store last summer and made a series of changes before relaunching it as a Nisa Express in January. A new fascia was installed and a small amount of work completed internally, with the addition of some new bays and modernised signage, with new vinyls erected.

The chilled and frozen offer was much enhanced after a full range review, alongside a significant increase in grocery and non-food offerings.

Meanwhile, the promotional package available to shoppers is now much stronger and the own-brand range has been strengthened with the addition of a selection of Co-op products.

Matthew Roberts, Head of Retail at Dougalls Group, said: “The key changes we have made initially to the business are to the range with a far-improved offer to shoppers in terms of both the choice and the quality.

“We chose to partner with Nisa due to the flexibility it offers in terms of ranging and the breadth of range on chilled.

“The Nisa IT also gives us greater visibility of commercial data and allows the store team to be focused on customer shopping habits and routines.”