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National Lottery
by 55 North
Allwyn wins bid for lottery licence
Preferred applicant has committed to investing in the National Lottery, which is expected to deliver growth and innovation across its products and channels.
The Gambling Commission has named Allwyn Entertainment as the preferred applicant for the fourth National Lottery licence.
The selection of Allwyn follows a “fair, open and robust” competition which received four applications at the final stage. This is the highest number of applications since the first National Lottery licence was awarded in 1994. Camelot UK Lotteries has been named as reserve applicant.
Allwyn has committed to investing in the National Lottery, which is expected to deliver "growth and innovation across the National Lottery’s products and channels", the Gambling Commission said.
Andrew Rhodes, Gambling Commission Chief Executive, said: “I am confident that the success of the competition will lead to a highly successful fourth licence – one that maximises returns to good causes, promotes innovation, delivers against our statutory duties, and which ultimately protects the unique status of the National Lottery.
“We look forward to working with all parties to ensure a smooth handover.”
John Tanner, Gambling Commission Executive Director added: “We were impressed by the overall standard of applications, including the range and quality of innovation proposed, and the high level of confidence and ambition demonstrated for the prospects of the National Lottery under the fourth licence.”
In response, NFRN National President, Narinder Randhawa, said: “We have always had a great partnership with Camelot, so we are disappointed for them to lose the licence after almost 30 years.”
He added: “Thousands of our members have lottery terminals in their stores and have played a major part in the success of the National Lottery.
“We are confident we can establish a good working relationship with Allwyn to continue the support for independent retailers in the future and look forward to a seamless transition.”
