CCEP/Monster Energy

Next phase of Monster Sales Supercharged retailer support scheme launched

Phase two of the campaign includes trade media advertising,PR, social media activity, and new video case studies from retailers.

Coca-Cola Europacific Partners (CCEP) and Monster Energy have kicked off the next phase of their Sales Supercharged convenience retailer support initiative.

The online platform and communications campaign will continue to provide details on the latest trends and key segments in energy drinks, alongside tips and advice around ranging and execution in-store.

The initiative will also feature three convenience retailers, Amrit Singh from H & Jodie’s in Walsall, Stephen Spilsted from Westbourne Village Shop in Emsworth, and Lucy Costello from Daniel House Supermarket in Bootle, who have taken advantage of the scheme’s resources and have seen strong in-store growth.

Phase two of the campaign has launched with trade media advertising, PR, social media activity, as well as new video case studies from the three retailers covering Total Energy, Zero Sugar Energy and the importance of NPD.

The campaign will also link to Monster’s 20th birthday celebrations giving retailers the chance to win a VIP weekend for two to the Valencia MotoGP.

CCEP GB Associate Director of Commercial Development, Pippa Collins, said: ““The return of the on-the-go mission alongside the enduring homebased occasions that arose in lockdown – combined with consumer demand for zero sugar, innovative new flavours and drinks with added functionality – means the growth of energy drinks is set to continue.

“Coupled with strong brands and activation plans, the Sales Supercharged initiative is one of the ways we are supporting convenience retailers make their energy fixture work even harder. It was encouraging to hear the success stories from Amrit, Lucy and Stephen and we’d like to thank them for being part of the campaign, sharing business benefiting advice with their retailing peers.”