Picks of the Week

LAUNCH OF NEW RANGE TO FEED DOGS ON THE GO

Premium natural pet food brand Lily's Kitchen has launched new On the Go Bars and Protein Bites.

Premium natural pet food brand Lily's Kitchen is launching On the Go Bars to enable dog owners to feed their four-legged friends anytime and anywhere, without the need for a bowl.

The pocket-sized On the Go Bars provide a nutritionally balanced meal in a portable pack, perfect for road trips, long walks, or even playing in the park.

The On the Go Bars are available in two grain-free recipes. The first is made with chicken, coconut and turmeric, and is available in single pack or multipack. The second is made with mouth-watering beef, spinach and cinnamon. Both recipes are vet- and nutritionist-approved, ensuring pets’ nutritional requirements are being met.

Sam Crossley, Marketing Director at Lily’s Kitchen, said: “Just like other pet parents, our dogs often come with us when we get out and about, but it can be

a bit tricky keeping to regular feeding routines. We’re so excited to share our new On the Go Bars which take the pain out of ‘mobile mealtimes’. With these new additions to our menu, pet parents can be confident their dogs are enjoying a nutritionally complete, balanced meal even when not at home.”

Lily’s Kitchen has also added Protein Bites, which are made with lean proteins and healthy ingredients, to its range. These are initially available to purchase in two recipes – Chicken or Turkey & Whitefish.

Crossley added: “These handy dome-shaped snacks are the perfect pick-me-up for your dog, giving a protein boost throughout the day. From long walks to road trips, or just supporting you during your busy schedule, our new On-The-Go Bars and Protein Bites are a great way to refuel and energise your dogs.”

KP SNACKS UNVEILS HFFS REFORMULATION STRATEGY

More 100 SKUs and a quarter of the KP Snacks portfolio will be non-HFSS by the time the new legislation is introduced.

KP Snacks has revealed that it is to reformulate Tyrrells, popchips, Hula Hoops Puft, and Penn State ahead of the introduction of government HFSS legislation in October.

The Tyrrells Lightly Sea Salted flavour, which is the number one SKU in the range, is being reformulated and will be available as non-HFSS in both sharing, multipack and singles formats from May.

In addition, popchips will be reformulated across the entire range. This will be a phased roll-out with the full range reformulated ahead of October.

The non-HFSS Hula Hoops Puft range, consisting of Beef, Salt and Salt & Vinegar flavours, will be rolled out by the end of June.

Popular Penn State flavour Sour Cream & Chive Pretzels will be non-HFSS by May, joining a new non-HFSS Roasted Chilli Pretzels variant, which launches this month. By the time the new legislation is introduced, more 100 SKUs and a quarter of the KP Snacks portfolio will be non-HFSS.

Andy Riddle, Sales Director at KP Snacks, said: “At KP Snacks, we are here to help retailers navigate and adjust to the new legislation. We are ready to embrace the changes that the HFSS legislation will bring and will ensure that we work in partnership with our retailers to continue driving category growth.

“With an extensive programme of reformulation across our market leading portfolio and a focus on driving nuts growth, we are confident that our portfolio will continue to delight and excite consumers as well as driving retailer sales. At KP Snacks, we are passionate about doing the right thing by our consumers, by providing people with healthier options to enjoy as part of a balanced and healthy lifestyle. However, we are equally committed to driving our taste brands which our consumers know and love, so will continue to offer shoppers choice with our leading brands such as McCoy’s and our Hula Hoops core range.”

LIQUEUR RANGE INSPIRED BY PUB DESSERTS UNVEILED

Six-strong range, which include Sticky Toffee and Vanilla Cheesecake, will be available from 1 April.

The Real English Drinks Distillery has launched Pud, a range of vodka liqueurs inspired by desserts sold in its red.h pub-restaurant chain.

The six-strong range includes Lemon Meringue, Sticky Toffee, Apple Crumble, Chocolate Brownie, Salted Caramel, and Vanilla Cheesecake flavours.

Pud (ABV 28%) is available from 1 April in 70cl bottles with an RSP of £24.99.

Real English Drinks’ Group Chairman and Master Distiller, Neil Patterson, said: “Our house Toffee Vodka outsells the best-selling vodka 20-1 in our red.h group of pub restaurants. It is often enjoyed by people who don’t want to eat a dessert but still fancy something sweet. Having stumbled upon this insight, we set out to not only create a ‘specials board’ range of shots to choose from, but to also make them available for retailers to buy and offer to their customers dining at home.”

The company’s Senior Commercial Manager, Kate Harding, added: “Pud is the perfect postmeal ‘sweet sign-off’ and could be incremental to the flavoured vodka category. We look forward to having a bit of fun with this brand and are excited to present the proposition to buyers and retailers.”

● For more information contact kate.harding@ reddistillery.co.uk

NEW EDITION

Red Bull has unveiled its latest seasonal edition with the launch of 2022’s Red Bull Summer Edition in an Apricot-Strawberry flavour, available in 250ml orange cans in both plain and price-marked packs. A sugar-free variant will be available from 28March.

MINI SAUSAGES

Richmond is to introduce a ready-to-eat line of its mini sausages, as it enters the snack market. Richmond Minis will be offered to c-stores from May. The range launches in three formats, including a 225g Grazing Tray, a 90g Grab Bag and a 63g format as part of a meal deal.

PROTEIN ADDITION

Kind is launching a new hazelnutdark chocolate flavour toits range of protein bars. Thenew bar contains 12g of plantbasedprotein per 50g bar, witha recommended price of £2. Itwill be available from March invarious retailers, including Nisaand Costcutter.

BLOOD ORANGE BOOST

Rekorderlig has added BloodOrange Cider to its line-up. Thenew variant, which is availablenow from Booker in 500mlbottles, blends cider with bloodoranges and pure Swedishspring water. It is gluten-free andvegan-friendly.

FRUITY GUM

Mars Wrigley’s Extra gum isrolling out two new fruit flavours– apple and blueberry. Both areavailable now. The brand saysfruity gums now make up morethan 25% of gum sales by valuein the UK, while nearly half of allgum consumption comes fromunder 25-year-olds.

HYDRATION LIFT

Highland Spring has introduceda 5-litre Fridge Pack (RSP £3),a first for the category whichkeeps fresh for up to four weeksonce opened. Highland Springadvised retailers to merchandisethe packs alongside its othermulti-pack formats, mid-shelf forease of handling.