Customer Engagement

AF Blakemore to launch Spar augmented reality game

The game will be live in Blakemore Retail and participating independentstores across Spar’s Meridian & Welsh Guild over the Easter period.

AF Blakemore is to launch an interactive augmented reality (AR) game app that offers customers the chance to win prizes at Spar stores.

The Spar Play & Win Trivia Game, aimed at shoppers aged 18 and over, will be live in Blakemore Retail and participating independent stores across Spar’s Meridian & Welsh Guild over the Easter period - from 7-27 April.

Thousands of prizes from top brands - including Kellogg’s, Pringles, Tango, Pepsi, Lucozade and Yazoo - will be up for grabs daily. There will also be an opportunity to win tickets for the Queen’s Platinum Jubilee celebrations, Alton Towers, Thorpe Park, Paultons Park, and more.

Spar retailers have been offered the chance to sign their stores up to the game for free.

AF Blakemore Group Marketing Director, Sarah Ellis, said: “The Spar Play & Win Trivia Game is set to be one of our major in-store engagement campaigns of 2022.

“We intend to generate more excitement in-store than ever before, rewarding Spar customers with an engaging in-store digital experience that extends into the home with fun games and great prizes. The app is a big opportunity for retailers to attract new customers into their stores.”

Customers will be able to scan a QR code on a poster in-store to download the game app onto their Android or Apple device, or they will be able to find it on Google Play or the App Store from 7 April.

When a customer opens the app, they are given two options: an in-store Trivia game where they can interact with AR characters or catch AR rabbits to win prizes, or an Easter Eggsplosion tile game that they can play anywhere to win prizes. The Play & Win Trivia Game will be promoted in participating stores with point-of-sale materials and Spar Radio advertising, as well as on Facebook