Picks of the Week

BORDER BISCUITS UNVEILS BRAND AND PACKAGING

The new look aims to make the brand the UK’s most ‘accessible premium biscuit’.

Border Biscuits has unveiled a new branding strategy involving a fresh brand identity, packaging formats and three new products.

The new look aims to make the brand the UK’s number one ‘accessible premium biscuit’, which it described as an “untapped segment” within the biscuits category, according to consumer research and its own brand review.

“Many shoppers are looking to trade up from ‘everyday’ products to more premium options that they can enjoy across ‘moments’ throughout the day”, the research said, mirrored in other categories, such as crisps, snacks, mixers and desserts.

The company is also adding three products to its portfolio - a Dark Chocolate Orange biscuit and bar, alongside a Dark Chocolate Raspberry biscuit - as part of the re-brand.

“We’ve identified a real opportunity for Border Biscuits to lead the accessible premium category,” Border Biscuits Managing Director Paul Parkins said.

“We understand what consumers want, and our trusted brand and track record in innovation mean we’re in the perfect position to deliver it. We’re already outperforming the market in a growing category , and the brand repositioning will help retailers benefit from increased sales in the accessible premium category.”

The new products will hit shelves from March, while the new packaging will roll out across the wider portfolio in April. The brand refresh will be supported with a £5m brand investment and “significant” capital investment.

PICKS OF THE WEEK

FLAVOUR KRAVERS

KP Snacks has launched a new range of peanuts called KPFlavour Kravers. The range is available in three flavours: FlameGrilled Steak, Smokin’ Paprika, and Fiery Caribbean Jerk Sauce. Flavour Kravers are available in140g sharing packs with an RRP of £2.50.

SILVER EDITION

Imperial Tobacco has launchedEmbassy Signature SilverEdition. The variant features reduced smoke smell paper, a modern shaped filter, and textured tipping paper. The variant will be available to buy until the end of September with an MRRP of just 10.15 per pack of 20s.

COFFEE BOOST

Boost has added Mocha to its ready-to-drink iced coffee line-up. The brand says the new flavour offers extended shelf life compared to other brands, while the £1 PMP format provides strong cash margins for retailers. The new variant is available in 12 x 250ml cases.

CRAZY CANDY

Confectionery wholesaler, Hancocks has introduced a novelty range from Crazy Candy Factory.The Double Duo Dunker (RRP £1)is a double-ended, fruit flavoured lollipop containing four flavours.Paint Splash Lollipops (RRP £1.20)include a tub filled with sherbet and a dipping lollipop paintbrush.

PIZZA PACKS

Dr. Oetker Ristorante has embarked on a multimillion-pound refresh of its UK packaging and brand proposition, including ensuring its core range is HFSS-compliant.The updated packaging, which is bespoke to the UK market, has been rolled out across Ristorante’s entire pizza range.

CLEAR BOTTLES

Levi Roots is introducing fully recyclable clear plastic bottles for its Caribbean Crush variant– alongside updated labelling.The bottles also signpost the recyclability of the packaging.Rolling out first are 500ml bottles, in April, followed by 2-litre formats the month after.