Newstrade

NEWSTRADE RETAILER OF THE YEAR

PREMIER TURRIFF

With three consecutive SLR Newstrade Retailer of the Year Awards, Turriff-based retailer Ian Smith’s store shows just what is possible when you fully commit to a category.

Our Newstrade Retailer of the Year is no stranger to awards, especially this one. This is the third year in a row that Ian Smith has been recognised for his outstanding Premier Turriff store that demonstrates how the newspaper trade is still very much alive and well in stores that manage it properly. The traditional printed newspaper and magazine market has been in slow decline for several years, but Ian has bucked this trend, with the judges noting that: “Premier Turriff shows what is possible when you commit to the category and truly understand your customers.”

The store offers a full range of local, regional and national newspapers as well as an enormous selection of magazines running to many hundreds of individual titles. Ian manages the category closely and regularly updates his range to meet current demands. He also operates a vibrant Home News Delivery service. SLR Publishing Director Antony Begley commented: “News and magazines still represent an enormous opportunity and retailers like Ian understand this. By working hard to understand their customers, they can offer them the range they are looking for. “It’s often said that news is the freshest category in local retailing because it’s new every day and goes out of date at midnight every night. It’s one of the few categories that brings customers to the door seven days a week. Ian’s offer at Premier Turriff is unsurpassed and he thoroughly deserves to retain his title of SLR Newstrade Retailer of Year once again.”