Confectionery

CONFECTIONERY RETAILER OF THE YEAR

DAY TODAY STENHOUSEMUIR

Having started out in life as a traditional ‘sweetie shop’, Day Today Stenhousemuir has continued to prioritise the confectionery category with a unique range of products.

While Stenhousemuir local retailers Asiyah and Jawad Javed have established themselves firmly as community-minded retailers, it’s a little-known fact that their Day Today store actually started out in life as a traditional ‘sweetie shop’. The store may have evolved beyond recognition but the couple still retain a firm focus on the confectionery category and offer a unique range of products that appeals to young and old and caters for all tastes.

As well as stocking the key core lines across chocolate and candy, the store features a wider range of rare and unusual lines sourced from across the globe to add excitement and interest to a high volume category. It’s probably fair to say that visitors to the store will find confectionery lines they’ve never seen before and the category continues to be a key plank to the overall offer, bringing shoppers from far and wide. SLR Publisher Antony Begley said: “We all know that confectionery is a huge and vital category in local retailing in Scotland, one that drives huge footfall, sales and profits. Asiyah and Jawad have always understood this but have worked continuously to keep the category fresh and exciting in-store. “By sourcing confectionery lines from a variety of suppliers, they are able to offer a truly inspiring and unique range, without losing site of the vital role played by the major brands and products that drive the biggest sales in convenience. You’ll never leave Day Today Stenhousemuir empty handed if you fancy a sweet treat!”