New Store

NEW STORE OF THE YEAR

PREMIER RACETRACK CROWWOOD

One of Shamly Sud’s latest ventures, Premier RaceTrack Crowwood takes the serial award-winner’s vision in a new but recognisable direction.

Having blown the convenience world away with her stunning Premier Racetrack Autoport store in Ibrox, Glasgow retailer Shamly Sud and her family have clearly decided that resting on their laurels was not in their DNA as they have continued to open a chain of new stores, including Premier RaceTrack Crowwood. Recognisable as a Premier Racetrack creation, the store nonetheless takes the unique and impressive concept in a new direction. A much smaller store than Autoport, Crowwood has distilled the essence of Shamly’s vision down into a tighter, more focused store that still offers everything that shoppers could want – as well as a lot of things that they never even knew they wanted. As well as offering a very highly differentiated range – how many convenience stores do you know that sell Havana cigars from a humidor? – the store also delivers a unique, high energy, sensory experience using digital technology, complex lighting and outstanding shopfitting. SLR Publisher Antony Begley commented: “Having written about convenience stores for 20 years, it’s not often that you walk into a store a say ‘wow’. But that’s exactly what happened when you walk into any of Shamly’s stores. T “There is simply nothing else out there that’s like them. Its theatre, it’s an experience, it’s a pleasure to shop.”