ThinkSmart

#THINKSMART INNOVATION AWARD

PREMIER RACETRACK AUTOPORT

Premier Racetrack is an example of what happens when innovation is built into the very fabric of a business, transforming the shopping experience into something unforgettable.

Innovation, particularly technological innovation, is increasingly important in local retailing but often we see innovation for innovation’s sake. Does it improve the shopping experience? Does it add something to the business? Does it save cost or increase profits?

In Premier Racetrack Autoport in Ibrox, however, it’s possible to see what happens when innovation is aligned with a deep understanding of customer needs and of how innovation can be leveraged to create something new and better for shoppers.

Shamly Sud’s store is packed with innovation in every sense, but every innovation has its purpose and a good reason to be there. The result is a store that is nothing short of unforgettable. It’s a sensory explosion and it’s impossible to leave the store empty-handed and without a smile on your face. SLR Sales & Marketing Director Helen Lyons said: “It’s very difficult to describe the experience of visiting Premier RaceTrack Autoport. It’s awe-inspiring, it’s exciting, it’s something you’ve never experienced before, certainly not in a convenience store. And that’s the true power of innovation. It’s innovation that has been harnessed and leveraged to create a unique shopping experience that makes customers want to return time and time again.”