Rung Raju Patu

RUNG RAJU PATU

REGIONAL MAP OF THE RUNG TRIBE

Rung Raju Patu

Graduation Project by Anubhav Kukreti

Guided by Ms. Priyanka Tolia Sponsored by Rung Kalyan Sanstha

Graphic Design, B.Des, 2020, School of Design, Doon University

THESIS PROJECT ON VISUAL

COMMUNICATION DESIGN FOR THE RUNG MUSEUM

Submitted in Partial Fulfilment of the Degree of BACHELORS IN DESIGN (2016 - 2020)

BY ANUBHAV KUKRETI

B.Des. VIII Semester (Graphic Design)

Under the Supervision of MRS. RICHA PANT Faculty Guide, School of Design Dehradun

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

VISUAL COMMUNICATION DESIGN FOR THE RUNG MUSEUM

Design a Pictorial Display Map for one of the entrance mural of Rung Museum which is situated in Dharchula district of Pithoragarh, Uttarakhand.

ORIGINALITY STATEMENT

I hereby declare that this document is my own work and it contains no full or substantial copy of previously published material , or it does not even contain substantial proportion of material which have been accepted for the award of any degree or diploma of any other educational institution, except where due acknowledgement is made in this degree project . Moreover I also declare that none of the concepts are borrowed or copied without due acknowledgement is made in this degree project I further declare that the intellectual content of this degree project is the outcome of my own work, except to the extent that assistance from others in this project design's and conceptualisation or in style, Presentation and linguistic expression is acknowledged. This degree project(part of it) was not and will not be submitted as assessed work in any other academic course.

Student Name: Anubhav Kukreti University Student ID: SOD- 024 Signature: Date:

COPYRIGHT STATEMENT

I hereby grant Doon University the right to archive and to make available my thesis in whole or in part in the University's Library in all forms of media, Now and hereafter known, subject to the provision of the copyright act. I have either used no substantial portions of copyright material in my document or I have obtained permission to use the copyright material.

Student Name: Anubhav Kukreti University Student ID: SOD- 024 Signature: Date:

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

CERTIFICATE

This is to certify that the Design Thesis 'Rung Raju Patu', submitted by Anubhav Kukreti (SOD- 024) has been done under my supervision. It is also certified that the work in this Dissertation embodies original designs and hard work of the candidate.

The assistance and support received during the course of investigation and all the sources of literature have been fully acknowledged.

(Name & Signature) Academic Supervisor Guide

(Name & Signature) Industry Sponsor Guide

(Name & Signature) Head of Department

ACKNOWLEDGEMENTS

First of all, I'm very grateful to the supreme being for always directing me towards the right places and with right people.

I'm really thankful to Ms. Priyanka Tolia, Chitku Design Studio for providing me this real time project opportunity, and for always pushing me to challenge my limits throughout the duration of my graduation project. It would have been very challenging to complete the project without your guidance and help. You are a true inspiration, I have learnt a lot from your way of working and approaching problems, it's just very inspiring.

Mrs. Dhriti Dhaundiyal for actually setting up the School of Design which was unlike other design colleges in the State. It's because of you, we got such experienced faculties throughout our academics and also it was your guidance, that we had such a strong Foundation year.

Mrs. Richa Pant for helping us with writing proposals, and guiding us throughout the project.

All the faculties at SOD, for always inspiring us, not only as a designer but also as a person.

Mr. Rohit Keluskar for all your unconventional mode of taking classes, Mr. Pranay Kumar for always pushing us to go deep and thoughtful in our approach, Mr. Sandeep Nandi for helping us in providing working opportunities as a professional.

Mr. Siddhant Sharma for always inspiring and educating me about drawing and design since childhood days. Really you are the reason that I took up design as a profession.

Fufu, Fufa ji, Chacha, Chachi, Eva, Aarav for all the advices and love.

Mummy and Papa for inspiring me to work wholeheartedly, and aslo always trusting me on my decisions.

Tauji for all the support,motivation and advices ,that I am able to pursue Design as a career.

All my colleagues Aditya, Utsav, Muskan, Yash, Paridhi, Nimisha, Dipesh, Simran, Prerna, Nitya, Mansi for all the fun, and learning experiences we all had together.

All the lovely people of RKS, Sukku and Umi Di for helping us in conducting the survey and research. Sattu bhaiya and Meera Di for your mouth savoring dishes.

Deepak SS for being an awesome roommate and also for always capturing the process with his camera.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

DOON UNIVERSITY

In the Indian higher education system, Doon University is classified as a State University. The university is in the jurisdiction of the state government of Uttarakhand.

Doon University is a state public university located in the city of Dehradun in north Indian state of Uttarakhand. The university was established by Government of Uttarakhand through an Act of the Uttarakhand Legislative Assembly in October 2005. The university follows a semester system with two semesters every year.

Doon University campus is located on Dehradun - Mothrowala Road, at a distance around eight kilometers from Dehradun city in foothills of Shivalik range and at the river bank of Rispana river.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

ABOUT TRIBE

Rung Mung is a collective term used for the people who inhabit the three valleys of Darma, Byans and Chaundas in the Pithoragarh district of Uttarakhand. These three valleys lie cradled in the high Himalayan regions bordering India and Nepal. Traditionally the community carried out trade with Tibet for generations, till India and China went to war in1962. This suddenly brought an abrupt halt to their only means of livelihood. Once the war was over, the borders where never re-opened and the situation remains sensitive to this day due to the hostile relations between the two countries. Since then the community has survived under harsh conditions and hundreds have been forced to migrate to cities and other towns to seek livelihood opportunities. In spite of these odds, the Rung members have preserved their cultural heritage with great aplomb and maintain strong and close ties with their respective village and village members through several ceremonies, festivals and rituals.

Anubhav Kukreti

UG Graphic Design

School of Design, Doon University

ABOUT SPONSOR/CLIENT

Rung Kalyan Sanstha (RKS), a more than 22 years old NGO working towards the upliftment of their society and culture, pitched a concept of developing cultural Museum in the town of Dharchula, Pithoragarh with a vision to preserve, showcase and educate about their culture to the upcoming generations as well as the tourists from across globe. Currently, the project got approval and funding from the Government of India. As the construction of Museum building is completed, the RKS is planning and detailing on the Museum Content and Display.

ABOUT SOD

Doon University has started imparting design education on the pattern of leading design institutes through its School of Design from the academic session 2015-16, making professional design education available, at an affordable cost. The infrastructure and teaching is at par with other National Institutes imparting design education in the country through experienced design faculty.

The School of Design at Doon University offers Bachelor in Design degree. The School offers a four year program consisting of eight semesters. The teaching pedagogy lays emphasis on creative thinking and a critical analysis of the product, and has a hands-on approach to shape it. The focus is on nurturing the creative aptitude in each student and develop their ability to evolve in the process of problem solving. The emphasis at school is given to design education in relation to our eco-system and society that we live in as well as the environment, which we need to preserve. Aim is to turn out design graduates, who are ‘industry-ready ‘ and have the necessary skills to be absorbed in different work arenas. Participation of industry professionals and solving industrial problems in the real work situation is the essence of design education at the School of Design. After a common foundation program, students will be required to pursue a three year specialization, by choosing one of the Proposed Specialization Like Product Design and Graphic Design. The curriculum of specialization courses is developed on the basis of the market needs and hence is dynamic in nature. The specialization will be offered in consultation with the student after an evaluation of performance and aptitude in foundation year.

Anubhav Kukreti

UG Graphic Design

School of Design, Doon University

WHY THIS PROJECT

As I come from one of the interior villages from Uttarakhand, I have this attachment to its culture and places in someway. That's why previously I had done my two design projects around Uttarakhand only to know more about the land closely. But, I was very confused initially about deciding my thesis project brief, I remember thinking to do it in User interface design as it wasn't a part of our curriculum so I wanted to explore it also but one day one of my colleague Deepesh asked me if I'm interested in a Museum design project happening in Uttarakhand. As I wasn't sure about my thesis I went to the Chitku Design Studio to know more about the possibilities for my thesis project and after gettting an overview of it I got very excited to work on the project.

At the starting phase of the project, I had many things in my mind to do for this project from interactive installations to expanding the visual identity of the museum to signage, publication, tickets etc. First big thing for me was that it's going to be a real time project with real deadline/tasks to be executed Secondly, It was going to be executed in the Kumaon region of Uttarakhand which I had a keen interest to travel and explore.

PROJECT BACKGROUND

The project has been sponsored by Rung Kalyan Sanstha, an NGO working with the Rung tribe from the district of Pithoragarh, Uttarakhand. I was assigned to design the display map for one of their coveted projects, The Rung Museum. It is going to be one of the first tribal museum in Uttarakhand . The foundation of the project has been layed down 10 years back when the commu nity took this initiative to construct a Museum that will not only display/educate the tourist from around the globe about them but also to impart their tribe’s rich cultural practices and history to the upcoming generations to have pride upon. The project has now been came to the stage of interior designing and space curation. All the artifacts were donated by the native people through various donation drives.

The Museum is located in the town of Dharchula, Pithoragarh. The map was going to be installed at the musuem in April but due the ongoing pandemic lockdown, It cannot be executed now so taking it as an opportunity we at studio decided to expand it into a foldable illustrative map also which could be sold as souvenir to tourists and visitors resulting in an extra revenue source for the museum. So for foldable map we shortlisted some of the major celebrations and tourist’s places of the region to be illustrated with some introductory information about them. The architecture of the building was such that the building remains lit from inside during the day time as sometimes it has to face electricity shortage. It was well ventilated as well. Some walls looked damped due to the moisture absorbed . Initially, the brief was to design an illustrative Map but as the execution deadline was close, The brief was modified into a much minimal and simple visual map.Also. it was after the first client meeting that we realised that they are finding the illustrative approach to the map a bit confusing/clutter and eventually asked us for a much basic map

Anubhav Kukreti

UG Graphic Design

School of Design, Doon University

ABOUT STUDIO

Chitku Design Studio is a social enterprise which operates in the Himalayan terrains of Uttarakhand. It has its head office in the capital town of Dehradun, while its studio workshops are scattered across the rural hubs where it collaborates extensively with indigenous communities in the realm of craft and design. The studio design interventions are people centric across its endeavours in the field of livelihood and skill development; harnessing local natural resources; sustaining traditional knowledge and practices ; product design innovation and development.

CHITKU In is an intended journey embarked upon by a collective of creative individuals operating in contrasting and distinct cultural economic milieus of Uttarakhand. Their collective experiences of living both the bucolic charm and the urban live wire, excites and inspires them to attempt and build a bridge of inquiry, interaction, introspection and ideation. The thrill of straddling the dynamic worlds of both the urban and the rural is that it constantly juxtaposes scenarios, ideas, materials, methods and means for an inquisitive mind.

These stark experiences help to inform and expose them of each other’s respective surroundings, sparking the potential of some innovative design hybrids. For designers and artisans, this often questions the deeper impact of their products and services, not just in relation to the buyers but to the producers as well. This process of ‘Making’ thus becomes as valued as the ‘Product’. Chitku Design Studio aims to be one such bridge to facilitate cross-disciplinary dialogue on Natural Local Resources, Craft and Design and dreams to be a conduit of exchange of the best from both the world. We engage in Research and Documentation of heritage craft traditions of mountain communities which is rooted in sustainable practices of harnessing local materials through ingenious skills and techniques, honed over generations. We seek to keep our craft practices relevant by designing products for contemporary lifestyles by intervening and adding basic innovations in material and techniques. We strive to conceive and create our products from Indigenous materials and skills and hope it can present the best of contemporary Uttarakhand, and thus maybe, add our bit to the Indian Design Vocabulary.

The studio intimate collaboration with local communities and their scenarios has opened up opportunities to engage and develop strategic systems in preserving and promoting social, cultural and educational activities which urgently require to be addressed. We were selected to showcase our furniture line for an exhibition ‘New Indian Designscape ’curated by Triennale Design Museum, Milan Italy in the year 2013.

TEAM

Ms. Priyanka Toliya Founder, Senior Designer Chitku Design Studio

Mr. Deepak SS Intern, Product Designer UPES, Dehradun

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Documentation

April May June

Prototype Testing

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

“I’ve always been fascinated by maps and cartography. A map tells you where you’ve been, where you are, and where you’re going — in a sense it’s three tenses in one.”

~ Peter Greenaway

Rung Raju Patu

READING THE BRIEF

The brief was to illustrate a Pictorial Display Map for introduction Mural of the Display Gallery.

The main Display Gallery of the Rung Museum was almost ready and tourists have already started to visit the Museum, but there was no introduction panel(about museum) made yet. So we were also approaching the display Map as an orientation area where the Map can be used as a visual aid to the guide who will be telling visitors about Rung settlements of the area.

Before my first meeting with client, the brief was to design a Pictorial Display Map for the entrance mural of the Museum’s exhibition area. The Map should have been around the major landmarks of the Rung tribe across the three valleys of Darma, Vyans and Chaundas.Also we were trying to figure out how to make the Map more informative about the region's culture so that it can be beneficial for a larger audience.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Rung Museum Building | Deepak SS

A Rung Girl | Rung Kalyan Sanstha

ABOUT MAP MAKING & ITS PROCESS

A map is a symbolic representation of selected characteristics of a place, usually drawn on a flat surface. Maps present information about the world in a simple, visual way.

Cartographers rely on survey data for accurate information about the planet. Surveying is the science of determining the exact size, shape, and location of a piece of land.

Today, many surveyors use remote sensing to collect data about an area without actually physically touching it. Sensors that detect light or radiation emitted by objects are mounted to airplanes or space satellites, collecting information about places on Earth from above. One method of remote sensing is aerial photography, taking photographs of Earth from the air.

Before making a map, cartographers decide what area they want to display and what type of information they want to present. They consider the needs of their audience and the purpose of the map. These decisions determine what kind of projection and scale they need, and what sorts of details will be included.

Before the development of advanced computer and printing techniques, maps were drawn by hand. Cartographers would draw, or scribe, the map on a sheet of coated plastic with a special etching tool, scraping away the colored coating to leave clear, sharp lines.

Anubhav Kukreti

UG Graphic Design

School of Design, Doon University

ELEMENTS OF A MAP

Title

The title of a map is one of its vital features. It is the keyword that grabs the reader’s attention. A short ‘title’ might be apt if readers are familiar with the theme being presented. The need for a suitable title, whether small or long, depends on the reader but the title should provide an answer to their “What? Where? When?”

Labels

Labels are the words that identify a location. They show places (streets, rivers, and establishments) with specific names and can also be used to represent something if there is only one of it, instead of making up a symbol to just represent one thing.

Legend

The principal reference to the map symbols; subordinated to the title and direction. However, this is still a key element for map reading; describing all unknown or unique map symbols used.

North Arrows

North arrows indicate the orientation of the map and maintain a connection to the data frame. When that data frame is rotated, the north arrow element rotates with it. North arrow properties include its style, size, color, and angle. The size of the north arrow is in points. Decimal fractions can be entered here.

Distance(Scale)

Distance or scale must always be indicated or implied unless the audience is so familiar with the map area or distance of such little relative importance that it can be assumed by the audience.

Locator Map

Unless the map is aimed at a very specific knowledgeable audience or is of a geographic breadth (such as a countrywide map or a global map), it can be very helpful to include a smaller inset map showing the location of the mapped area. This helps to further orient the viewer in placing the geographic context of the map.

Symbolization

The choices of symbology can make or break a map. The color choices, line widths, icons, and labeling (more on labels next) all affect the readability, and hence message, of the map.

Consider the intended audience of the map when selecting design choices. A map aimed at children might involve brighter colors and less complexity in the symbology. A general audience map might involve the use of laicizing terminology. A map with a potentially color blind audience should not contrast cer tain colors.

QUERIES BEFORE DESIGNING

◆ Who all will be the target audience for the Display Map ? Pilgrims, Tourist, Locals and Trekkers will be the main target audience for the Museum.

◆ What all purposes should the Map solve ? It will orient the visitors to the major Rung Tribe's settlements in the area and will also be a guiding material for the trekkers and tourists .

◆ What all information to put on the Map ? Motorable and Non-motorable roads, Trekking pathways, Major Rung Settlements, Geographical boundaries, Way to Mt. Kailash, Major Tourist attractions, Introduction of the Rung Region.

◆ What are the characteristic elements of the region and their culture ? The festivals (especially Kandali which is celebrated once in 12 years), The Natural landscapes, The traditional Costumes, The Tribe's trade history with Tibet.

◆ What all Visual media of communication, most of the tribe is exposed to or interact daily ? Smartphones, Books, Magazines, Newspapers etc.

Though finally I ended up making a general refrence map but at this stage I was really looking to challenge the usual refrence maps.Therefore, was thinking about other possibilities and other possible type of data to be incorporated in the map.

◆

Can we also think of an interactive map ? Would be difficult to run an Interactive Map Display as there are electricity cuts often.

◆

Where the production of Map will happen ? For now, Dehradun

◆

Will the map get displayed anywhere else like On internet, Pocket Map, Books etc. ? Maybe on the website later

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

What is really the main need behind making this Map ?

How this Map will be different from an online Map ?

Vyans Valley | Rung Kalyan Sanstha

RESEARCHING THE RESEARCH

Since, some research on the positioning of landmarks had already being done by the Studio previously, so I had to start compiling all the available data into a single map, which will be used for the client to review the accuracy of landmarks position and spellings.

Landmarks placed on the grid based on their geographical coordinates, by the Studio earlier.

I mapped out all the major landmarks on the map and had to proportionately stretch Chaundas valley's landmark to sort the visual clutter due to the close proximity of the places.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

British Kumaon & Garhwal Map | Survey of India

THE DISPLAY AREA

Map's installation area

Front elevation of the Museum building

The display area was spacious enough for any visitor/ crowd to see/ read the Map from an optimum distance.

The wall seemed to be moist because of the area’s weather conditions so it aslo became one of the important parameters for us to figure out the material and mounting of the Map.

Map's installation area

1st floor plan of the Museum building

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Museum Gallery Area | Chitku Design Studio

Plan

Chitku Design Studio

STUDYING THE REGION IN DEPTH

There were many myths and stories around landmarks and their significance, the trade that used to happen earlier and how after the indo-china war it got affected. The landmarks are also divided into their summer and winter settlements due to their nomadic lifestyle. One can also observe the tibetan influence in their textiles, language and daily used products. As a trader, getting well versed in the all the three languages(English,Tibetan and Hindi) was crucial for them.

Since, I just started the project I knew very few about this region and the tribe so meanwhile I was going through the books, online videos, Photos and articles about the tribe and about their rich history.

INITIALLY A PICTORIAL MAP

Pictorial maps (also known as illustrated maps, panoramic maps, perspective maps, bird’s-eye view maps, and geopictorial maps) depict a given territory with a more artistic rather than technical style.

It is a type of map in contrast to road map, atlas, or topographic map. The cartography can be a sophisticated 3-D perspective landscape or a simple map graphic enlivened with illustrations of buildings, people and animals. They can feature all sorts of varied topics like historical events, legendary figures or local agricultural products and cover anything from an entire continent to a college campus.

Drawn by specialized artists and illustrators, pictorial maps are a rich, centuries-old tradition and a diverse art form that ranges from cartoon maps on restaurant placemats to treasured art prints in museums.

Anubhav Kukreti

UG Graphic Design

School of Design, Doon University

REFERENCES

Vibrant Colour palatte

Handwritten All capital

Stylized characters

Digitally illustrated

Enough breathing space making the illustration stand out

Bhutan Wildlife Map | WWF Bhutan

CRAFTS MAP OF DELHI

The map of India’s capital shows a rapidly growing metropolis, which contains the old and the new. Metro lines compete with carts, two wheelers, three wheelers, buses and cars of all kinds. Despite flyovers, traffic jams are a way of life. Handicrafts are available everywhere.

Folds

An informal typeface

Different paintings collaged together

Muted colour palatte

Hand painted

Description about the elements

The map is a part of the other maps in the collection

CAMBODIA WILDLIFE MAP

Colour palatte inspired by natural colour of the place

Custom lettering for the Title Vector illustrated

Composition: Perspective ariel view

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Crafts Map of Delhi | Delhi Tourism

Cambodia Wildlife Map

Uttarakhand Ecotourism Map | Uttarakhand Government

UTTARAKHAND ECO-TOURISM MAP

Colour palatte inspired by natural colour of the place

Custom lettering for the Title

Vector illustrated

Composition: Perspective ariel view

~ Gilbert H. Grosvenor

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

“A map is the greatest of all epic poems. Its lines and colors show the realization of great dreams.”

ARTWORK DIMENSIONS

Intial Wall Area & Dimensions | Chitku Design Studio

The final dimensions of the artwork were 351cms x 245cms.

We decided to mount the printed Map on a panel to protect it from any moisture.

Working on the actual dimensions of the Map on software was very time time taking as the file was too big to work on.Hence, I decide to work on 1/10 dimension of the actual size which was 351mm x 245mm

After actually visiting the place, we found that the wall dimensions were little different from what it was measured earlier. Also, the horizontal roof wasn't perpendicular to the walls due to some construction error.

Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Anubhav

VISUAL ERGONOMICS

Only after the Museum visit, We got to know about that the track lights were not working at all.

The eye leads the body, and if we can’t see well we’ll adapt our body posture to enable vision. This can cause improper work posture, which in turn can lead to musculoskeletal problems.

Visual ergonomics played a vital role in deciding the placement of elements and point sizes of the typeface in our project. We also had to consider the legibility of the elements from varied eye levels of different age groups as shown in the figure above.

The display area was well lit in the daytime due to the skylight present on the roof. There were track lights also installed on the roof.

www.eat.lth.se/english/research/indoor-outdoor-and-work place-environmental-factors/visual-ergonomics/

Visual ergonomics is about designing the visual environment to avoid any visual fatigue in the working area.

V isual Ergonomics | Chitku Design Studio

ILLUSTRATIONS STYLES EXPLORATION

Raster based illustration style

Meanwhile along with doing research I tried out some illustration styles in vector and raster both to present it to the client for their perspective on it.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Vector based illustration style

Had explored making vector grain brush also but after a point of time my system started responding very slow because the brush had a lot details.

FIRST CLIENT MEETING

The Brief got modified from the Pictorial Display Map to a General Refrence Display Map.

Mapped new landmarks and corrected the spellings with client.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

The meeting was mainly around to do a spelling check of all the landmarks and as the client needed to execute the Map by April, The brief was changed to make it a General Refrencing Display Map because doing a Pictorial Map seemed to take more time.

There was still some confusion regarding the correct spellings of the landmarks so we asked them to visit the Museum soon to discuss the correct geographical position and spelling of the landmarks with locals also, as they are more familiar to the place.

After the meeting I wasn't able to visualise what all can I do in the General Refrencing Map for my graduation project. So, after getting clearity with Ma'am, we decided to finish the General Refrence Map by March and then to work on a Pictorial Trade Map of their trade lifestyle as my main Graduation project.

As I was designing a Map for the first time, I thought it is possible to attempt both the Maps in the time of four months But when I really started with it, then only I realised how much actual time is required to design a Map.

The project was sponsored by the ONGC(a government entity), so that's why also the Map needs to be executed before the financial year ends (in March).

Later, I realised that General Refrence Map was far more useful and understandable for a larger group of audience that was coming to the Museum as compared to a Pictorial Map.

After finishing the General Refrence Map, I tried to extend it in some foldable explorations also, with a series of illustration at its back.

GENERAL REFERENCE MAPS

These are simple maps showing important physical (natural and man–made) features in an area. Their main purpose is to summarise the landscape to aid discovery of locations. They are usually easy to read and understand.

Most of the early mapping of the Earth falls into this group.

General Reference maps often enlarge or emphasis some features to aid users. For example, road maps show roads boldly and may use road widths and colour to distinguish between major and minor roads.

As a general rule, General Reference Maps would only show relief (the difference in height between features on the map) in a stylised manner. Street and tourist maps are good examples of general reference maps.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

REFERENCES1

For more better understanding of the regions actual terrain of the earth’s surface was used.

Terrain was less prominent due to low saturated colour tones.

Statistical data was incorporated like demographics structures,seismic zones division, terrain elevation, etc.

Mostly Serif typeface was used. The Map was very detailed information heavy .

Some icons were too detailed to be recognised from a distance.

Muted colour tones made it look visually less heavy.

Coloured gradients are used to depict the topographic elevation.

Grids and statistical data is used for distance accuracy.

Serif typeface is used for bigger titles and Sans serif for smaller ones.

Only major landmarks are shown to avoid any visual clutter.

Reduced opacity of the terrain outside the state's geographical boundary.

Uttarakhand Tourist Map | Uttarakhand Tourism

Uttarakhand State Map | Pahar Publication

LOCATING THE LANDMARKS, BOUNDARIES & PATHWAYS

Pathways already done by the studio Pathways, boundaries and glaciers I added later

On referring to the Satellite images of the region, there was some deflection in the pathways of the map that was done earlier.

Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Anubhav

PREPARING TERRAIN BACKDROP

I coudn't find out any source from where I could get a high resolution terrain imagery of the whole region so I tried collaging multiple images, taken from the Google earth to prepare a high resolution terrain of the whole regionand use it as a terrain backdrop.

Simultaneously, I was also exploring other possible terrain styles options.

Satellite Imagery | Google Earth

INITIAL COMPOSITIONS & FIXING VISUAL HEIRARCHY

After getting all the boundaries and pathways correct, next step was to add colour to the elements but before doing so, I first sorted out the information heirarchy in grayscale and then later added colours accordingly.

Below are the explorations of possible inset position of Chaundas Valley. The purpose of using the zoomed inset was to reduce clutter of the landmarks across the Chaundas Valley. Also we were aiming to position the inset in such a way, from where the viewer's eye can move as less as possible while navigating through the main Map, and also the bridge of the inset shouldn't overlap any important element of the Map.

To get more clarity, I numbered my grayscale palatte first and then accordingly applied the tones to achieve the needed visual heirarchy for the Map.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

COMPOSING LIGATURES & TYPING IN DEVANAGARI

There were some devanagari ligature characters which were not present in the character set of the typeface so I had to construct them manually by visually comparing the spaces of similiar ligatures available in the character set.

Confirming the correct spellings of all the landmarks and elements on paper.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Another challenge was do hindi typing of the landmarks, which I had never done before so I was selecting each character from the character set to form words which was quite time taking.

TYPEFACE : KOHINOOR

An elegant low contrast Devanagari typeface suitable for both body and display text. Part of the super family Kohinoor Multi-script. It comes in 5 upright styles and has full support for the conjuncts and ligatures.

Also, the Museum has already been using the Kohinoor Devanagari for all of its communication purposes.

RAPID PROTOTYPING

As the senior members of RKS(Rung Kalyan Sanstha) were present in Dharchula at this time (February, 2020). We thought this will be a great opportunity to get feedback on the Map with locals and RKS members together.

Along with the discussion for the Map, There were other tasks also which were important to figure out the composition of the artifacts(with their stories) in the main Artifacts Display area.

The above Map is what I have prepared initially for our first prototype test but this Map had limited variation of elements to compare, so in final one I incorporated as muchvariations as possible.

Getting feedback from the Rapid prototype and then improvising on it, was less time taking than working on the perfection from the first design itself.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Here, I tried to test most of the variations of elements in this first print only to compare the various elements interacting together.

The purpose for this first rapid prototype was to test the following things : ◆ Legibility of point sizes(typeface) and Lines width(pathways)

To confirm the Spelling of the landmarks

Information heirarchy

Visual ergonomics of the space

Quality of images when getting printed on the actual scale

Remeasure the dimension of the installation area

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

VISIT TO THE PRINTER

Going for the test prints throughout the project gave me many useful insights which were difficult to observe on the digital screen.

Also learnt how important it is to involve the printer since from the initial phase of the project because their insights are very useful to design or approach the product accordingly.

AVAILABLE MATERIALS AT MARKET AND COSTING

Basically there were two materials available, Canvas and Flex which had 3-4 quality options available in the city so we were thinking to do the final printing in Canvas and flex for initial prototypes.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Signage Printers, Dehradun

FIRST VISIT TO THE RUNG MUSEUM

It was a two week trip and throughout the visit it was very exciting and engaging. I got so impressed by the people that how they have kept their culture intact and still trying to preserve and preach it through developing their cultural museum. I can never forget the charm of the Dance they perform collectively.

One fine morning, After crossing the Indo-Nepal bridge we also climbed up a mountain in Nepal and the landscapes were just breathtaking with the huge snowcapped mountains.

We used to munch on Thithoraas(a spicy Aam-papad) whole days which we got from Nepal.

Space observations

◆

Some of the track lights were not working. ◆ Wall had some moisture absorbed due to the weather conditions there. ◆ Electricity keeps fluctuating in the area. ◆ The actual wall dimension was more than what it was measured earlier.

◆ The display area was very well lit during the daytime even without any artificial source of light.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Community Interaction | Deepak SS

Further, I discussed what all other things could be added in the Map to make it usable for a larger group of audience.

We also thought adding Banks, Hospitals, Hotels, Petrol pumps etc. But as these landmarks are not permanant and could change their position in future, so we decided to avoid these.

Locals helped us in correcting a lot of landmark spellings than what we expected. Many new landmarks were also added in the multiple discussions with the them. Also, they were preffering to write the local names of the landmarks than their general names.

The major corrections were :

◆ Map’s proportion were looking small in comparision to other elements on the Map.

◆ The glaciers were not properly blending with the background.

◆ Having a lot of negative space around the Mansarovar lake was making it look more prominent.

◆ The colours of the pathways and boundaries were seemed too saturated.

◆ The coloured terrain background was looking overpowering to the pathways.

Other tasks I did with team on the visit:

◆ Helping Deepak in Photography of the artifacts. ◆ Measurements of the Artifacts. ◆ Assisting Ma'am in figuring out the composition of Artifacts in the Display Boxes. ◆ Measurement of all the Display Boxes and the gallery area.

◆ Assisting in preparing the prototype models for the Display Boxes.

Community Interaction | Deepak SS

Community Interaction | Deepak SS

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

“In cartography, as in medicine, art and science are inseparable. The perfect map blends art and science into an effective tool of visual communication.”

~ Dr. Keith Harries

BACKGROUND

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

After coming back from the trip , First I corrected all the spelling of the landmarks.

As the Museum is about to display the history of tribe, I had vintage visual aesthetics in my mind therefore most of my explorations are around it.

Left: Some of the treatment explorations I did for the background of the Map.

Why I chose to work on 1/10 size of the Map

While working with the high resolution background, My system started to lag as the file became too heavy for it, So then I had to work on the 1/10 size of the actual size of the Map.

Working on small size was also quite tricky because then I wasn’t able to adjust the size of typeface in points, as the size was 1/10 of the actual size. So their x-height became my measuring parameter.

The Map was not really standing out against the background colour tone.

The intensity of the blue patches was also very dull.

1st

2nd

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

In this, I have tried removing the glacier patches as they were not blending with the background. So, to depict the glaciers, I tried adding an imagery of terrain.

To differentiate the three valleys visually on the Map, I tried colour coding the landmark names. Also, the type size of the landmarks which are coming below 2 feet to above 6 feet are bigger than the landmark names which are falling in between to make all the landmark names legible from different eye levels.

3rd exploration

After discussing the Map with the team, It is observed that the background is getting too dark and taking all the emphasis on itself which needs to be shifted towards the Map and its landmarks.Also colour coding the landmarks wasn’t working well and making the overall Map look visually heavy.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

COVID-19

By this time, the COVID-19 cases have already started to show in Uttarakhand, especially in Dehradun. And I was the only one in studio who was daily commuting from the main city area, so for everyone's safety I shifted to the studio itself with Deepak.

The biggest thing that happened was that the execution of the project got paused as the RKS team was helping the nepalese workers who were stuck in Dharchula, by providing them the basic needs and the responses from client have started getting delayed but I continued to work to finish it as my thesis project.

After a week I shifetd, the Janta Curfew and lockdown have started to happen as the cases started to rise across the country. This lockdown period was the longest I've stayed out of my home, or say out of my comfort zone. But I feel that there were many great things you learn while living alone because then you have to manage everything from listing down what groceries to buy, to what and how to cook, to which day keep clothes for washing which I didn't used to even care about when I'm at home. Sometimes, I used to have this thought also that how most of the women in India does this throughout their life and not only for themselves but for the whole family without any holidays/Sundays, and still men get more importance/authority in the families.

From being a Chief to Barber, I practised quite a few things which I think are beneficial for us to know in life.

Staying near to the workplace saved at lot of my travelling time in which I worked more on the project.

REFERENCES 2

Because I got stuck with the visual language for the Map and was not able to understand what really was lacking in the Map, so to get a new perspective I started studying the National Geographic Infographics along with some others to see how they have figured out their visual systems.

Smooth fading in and out, gradients

Muted colour palatte

Contrasting size of the subjects

Contrast in the opacities of elements to give a sense of perspective and motion

Darker subjects against light background

Map inset is used

Grids are followed for content placement

Serif typeface is used for heading and sub-heading while Sans Serif for body text

Actual contours of the subjects illustrated and not stylized

Lighter subjects against dark background

Contrasting colour palatte

Grids are followed for content placement

Map inset is used

Sans serif typography for cleaner and contemporary look

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Muted colour palatte

Darker subjects against light background

Map inset is used

No grid is followed

Use of multiple typeface

Mostly colour tints are used for palatte

Darker subjects against light background

Sans serif typography

BACKGROUND TREATMENT 2

After analysing the Natgeo Infographics, I tried to approach the information heirarchy differently than what I was perceiving earlier. I explored lighter foreground on dark backgrounds and vice versa. In these attempts, mostly I've used Green, Brown and Blue colours which are prominient in nature.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

TERRAIN TREATMENT 1

Earlier the terrain (original satellite image) was becoming overpowering on the lines and text in foreground, so to counter that I explored making the terrain monochrome with Green, Brown and Blue colours which are prominient in nature.

I've kept the colours lighter to let the foreground elements stand out first.

Though Map against the blue backdrop was looking better with nice contrast of Brown and Blue colours but on getting feedback from team I realised that it is more looking like an island Map surrounded by water.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

TERRAIN TREATMENT 2

The terrain was looking flat and monotonous, so to add depth I added Green colour for the shadows and contrast.

Here I was trying balancing both the colours to acheive a muted colour terrain with depth as well.

Darma Valley | Rung Kalyan Sanstha

CHAUNDAS VALLEY INSET EXPLORATION

Rather than keeping a line for the bridge of inset, I tried to make it look like stretching out in perspective.

The bridge used for the inset of Chaundas valley was appearing to be disconnected due to its less opacity at one end

The entry doors of the houses were intricately sculptured by the craftsperson to welcome guests in the homes. Similiarly, I have tried using the same pattern for the Map’s border to welcome the viewers into the Map. The patterns were chosen based on the signifance and craftsmanship of the pattern.

BORDERS Set 1 Set 2

A wooden frame was also coming around the map, on which it was going to be mounted. It is decided to remove the border to avoid the clutter because of two border.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

LETTERING

Though we were not able to use the lettering but in the whole project, Lettering and illustrations were the only things which I enjoyed the most while exploring. I tried quite a few variations in their style and composition. I think because after working so long on screen, I got the chance to scribble on paper again.

Kukreti

UG Graphic Design

“Rung Region” is called “Rung Raju Paatu” in the local language ‘Rung Lo’

School of Design, Doon University

Anubhav

As the available space for lettering in the Map was close to a square so I was trying to fit the letters and motifs into that shape.

Motifs found on the tribe’s products of daily use like clothes and jewellery.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Tried some tibetan calligraphy inspired letters also because the region had many things similiar to Tibet.

Trying to intertwine all the letters into one form.

Here, I was trying out to depict the “Celebrative” and “serene” nature of the region through the lettering style.

The forms and patterns were majorily inspired by the local flora.Most of the houses with this style of architecture were more 100 years old.

Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Anubhav

The organic forms and patterns were intricately imbibed in their vernacular architecture

Mixing lettering with the motifs found in their vernacular architecture.

Engraved Wooden Doors | Rung Kalyan Sanstha

At this stage of developing lettering, I wasn’t giving much attention to the finish of the form and just trying out different possible styles to check which will compliment the Map most.

Kukreti

UG Graphic Design ◆ School of Design, Doon University

Anubhav

As the Museum was also about celebrating the rich history of the Tribe, I started compiling different motifs into a single composition to communicate that celebrative nature.

In Maps usually, to cover more area kerning of the Country's name is increased. But increasing the kerning in devanagari letterforms was making it hard to read. So, I tried adding Swashes to both the sides of letterform to make it cover more space without losing its legibility.

To save more space for the Map and give the inset a zoomed in effect, I was trying to make it in a perspective position also.

Anubhav Kukreti

On showing it to the team, they felt the whole composition seemed too Floral and Decorative due to which it was catching the main attention in the Map. Also the lettering seemed quite illegible at the first glance because of the swashes.

Some title explorations were overpowering when applied over the map as they looked too floral or detailed.

It was interesting how the sculpture of these wooden doors and windows have used repetition of only one pattern to get the organic forms of local flora.Even the joineries were attaching in flow such that the overall composition looks very seemless and organic.

Legend with border was getting more emphasis rather than the introduction itself so, I replaced the border from legend to the introduction.

Also, the iconic forms of the silhouettes in the inset were seemed affected and making it a challenge for the viewer to decipher.

I found Drop shadow as a boundary line was con fusing for some people to understand.

TYPE INTERVENTION FOR TITLE

Laila

When the lettering styles didn’t worked for the title, I tried using general typefaces for the title.

Rozha One Regular

Amita | Laila

Arya

Baloo 2

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Tried a compass form inspired by one of the architectural element.

The border around Map’s introduction gave it more visual prominance than Legend.

Meadow Mountain Temple

Wildlife Sanctuary Mountain Pass

DIFFERENTIATING THE THE LANDMARKS

Previously, I had tried using coloured shapes behind landmark names to differentiate the landmarks but those shapes were covering much of the map’s terrain.

So, the challenge was to figure out a system of elements to differentiate the landmarks further into the valleys they come under. After several ideations, I arrived at using 5 different variations of Co-Centric Circles which(Circles) I was already using for common landmark.

Anubhav Kukreti

UG Graphic Design ◆ School of Design, Doon University

LINES TEST

Lines variation tried for the pathways and boundaries to check their emphasis and legiblity interacting the Map.The number of pathways and boundaries needed different types of line.

At this stage, before printing the second prototype, I wanted to confirm all the spellings and locations once with client. Therefore, for spellings I compiled all the spellings into phone screen size format to circulate it through Whatsapp (because many of the members were more active on Whatsapp than E-mail).

INFORMATION CLUTTER

Region around the Adi Kailash is like a paradise for trekkers with full of Peaks, Glaciers, Passes and Lakes to visit. But in Map the close proximity of these landmarks was creating a clutter as compared to other areas on the Map . So, to resolve it I tried experimenting with other typefaces.

After exploring around with 15 typefaces, the team shortlisted 3. And after putting those typefaces on Map, everybody felt that Kohinoor was still working better than others.

Then it was decided to only keep prominient landmarks around the Adi kailash region and for trekking enthusiasts, there could be another Hand Map which will have most of the trekking destinations.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

To resolve the clutter and make icons stand out, I tried out some different colour schemes also which is taken mostly from the colour palatte of Map itself.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Removing glaciers seemed like reducing information for the trekkers and other interested users So I tried different glacier patches options to blend the form with background.

In the Chaundas inset bridge, reducing the opacity for effect was creating a disconnect between both the elements.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Client Meetings | Deepak SS

THIRD CLIENT MEETING

The Map was hung in the car shed as it was raining often those days and alinged it to the actual height at which the Map was going to be installed.

We did the final client meeting at our studio only with most of the senior members of Rung Kalyan Sanstha.The feedback session was tiring and lasted for 4 hours.

Along with adding new landmarks and spelling corrections, One of the major change client asked for is to put the Chaundas valley inset to the left side of the composition as there is an ongoing political tension going regarding the border between Nepal and India. So to avoid any confusion they wanted the inset to be within the India's boundary. Also, some landmarks were removed in the Map which were coming under the disputed area.

Team was looking to execute the project after making the changes, so we were planning to print it so that whenever this pandemic situation goes normal we can go install the Map along with other executions.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

THE FINALIZED MAP

Finally, the Map was ready to print re-composing the Map.

Designing Map on the computer to Printing it, was a task in itself. Printers usually were not providing the best print quality to cut cost, so it became very crucial for me to sit with the printing team from the Machine Operator to the DTP Operator guy, to get the desired print done.

INSTALLATION

Sunboard was first stuck on wall to keep the Map away from any moisture absorbtion in future.

A textured Vinyl Wallpaper was selected as the material of the Print, for its better durability.

We had to divide the Map into 4 columns as the longest print roll was 4 feet wide.

It was really a task to align all the print rolls while sticking because a slight shift could have made some landmark names illegible.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

A Wooden Border was given as the Map alone was tending to blend with the surroundings

The Installation finally executed by the Studio in April 2021 as other things including the Dispaly Cabinet Graphics, Artefact Dispaly Stands were also going to be installed at the same time.

Map Installation | Ms. Priyanka Tolia

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

“Maps codify the miracle of existence.”

~ Nicholas Crane

CONVERTING TO A FOLDABLE MAP

As the Covid-19 cases were going up throughout the nation, the lockdown also was keep extending. To use this time we thought to extend the Display Map to a foldable map which could also be used as souvenir in the museum. It’ll also create an extra revenue source for the museum. This was not amoung the deliverables so we decided to prepare a prototype of the souvenir map to present it to the client in the next possible meeting after the lockdown.

Mainly, I’ve explored illustartion concepts, foldings and opening experience of the Map.

Kukreti

UG Graphic Design ◆ School of Design, Doon University

Anubhav

MATERIAL AVAILABLE FOR PRINTING

The only printer that was opening this time once in a week had only 2 materials for this Map printing. One was PP(polypropylene) and other was a thin sythenthetic sheet which they were calling a thin flex.

TEST PRINT 1ST HANDMAP

◆ Text was pixelated in the print.

◆ The PP material was glossy.

◆ The Map was not folding completely due the thickness and nature of the material.

◆ Colours were very saturated in the first test print.

◆ Comparitively expensive than Basic printing paper.

◆ Crease lines were not coming sleek.

It was only when the 2nd test print came in the actual colours, we realised that the printer used other printing machine for the 1st test print which had some issues.

Anubhav Kukreti

UG Graphic Design

School of Design, Doon University

REFERENCES (FOLDING)

MAP OF ATHENS

◆ Despite having such a large dimension of the Map, the map was very thin when folded only because of the material used was of such quality.

◆ Sponsors advertisement

◆ The map’s dimension after folding was very handy and was even fitting in the pocket also.

◆ Important places such as Restaurant, Places to vis it, Shop and Stay have a seperate sorted list for the ease of finding them under one seperate section.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Athens Tourist Map

GENEVA CULTURAL TRAIL MAP

◆ More sorted because of the less cluttering element like Advertisements

◆ From the Map’s render to the typography, every thing was very bold and big enough to

◆ Paper material was around 200gsm thick making it thicker when folded.

G eneva Museum Trail Map

FOLDINGS

Foldings were very crucial for the content placement and opening experience of the User.

I tried combining mutiple folds variations with whatever material was available in the studio, and then finally we took selected 3 folds and size variations for printing.

Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Anubhav

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

1ST FOLDING VARIANT

I have mixed the accordian and letter folds for all the variations of the foldable Map.

◆ In this variation, we have kept the introduction on front face of the folded map and legend at the back.

◆ The extra left space is kept for advertisement or Facts about the region.

◆ Uncomfortable to hold in hands.

◆ Legend seemed to far from the Map while using.

◆ Text was legible.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

2ND FOLDING VARIANT

◆ In this variation, More breathing space is kept for the Map by reducing the extra space for the advertisement section. ◆ Here, the extra left space is kept for citation. ◆ Comparitively better to hold in hands than the vertical one. ◆ Text was legible.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

3RD FOLDING VARIANT

◆ In this variation, No extra space is kept due to its size constraints.

◆ Very Handy.

◆ Text was hard to read for some people.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

4TH FOLDING VARIANT

◆ In this variation, Keeping more space for the introduction, the extra space is shifted to the left.

◆ Comparitively better to hold in hands than the vertical one.

◆ Text was legible.

* This is a refined one done later

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

CONCEPTS FOR BACK ILLUSTRATION

Making the Map into a foldable format would make it resourceful for the trekkers and visitors but we were also trying to make it into a souvenir which people would want to frame and put on their walls.

So we conceptualised 3 posible concepts to approach illustrations

1ST APPROACH

A pictorial map depicting the geographical landmarks and activities on Map.

In this concept, I’ve illustrated the regional festivals, Lifestyle activities and prominent tourist destinations on the illustrated terrain of the region.

Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Anubhav

2ND APPROACH

In this concept, we tried dividing the activities and landmarks, then putting them under the valley in which they are practised or come under.

The illustrations are kept in between the crease lines so that even after opening and folding multiple times, The illustrations doesn't get affected.

Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

Anubhav

3RD APPROACH

A set of theme based illustrated map.

For the third concept of Map, Ma’am suggested to divide the content into three categories : Festivals, Lifestyle and Landmarks.Then accordindly I explored illustrating the three concepts into three Maps.So the final souvenir visualised was a set of three Maps together with various aspects of the tribe, illustrated.

The main identity for the title visualised, had the word “Rung” as main heading written horizontally, paired with the subheading which is written in vertical orientation to balance the available negative square space. Descriptions were composed along with the illustrations to aid the viewer in understanding the context of the elements.

Kukreti

UG Graphic Design

School of Design, Doon University

Anubhav

1ST COMPOSITION

In this first illustration style , I was trying to blend the Highlights and Shadows through textured brushes to give it a raw aesthetics. Again the aim while attempting these illustrations was to explore the styles and compositions which would best compliment the content.

It was challenging, yet exciting at the same time to work on these asymmetrical compositions as I was attempting these for the first time.

These explorations were done to see how the composition would look in limited colour palattes.

Elements in these limited colour schemes were getting similiar visual prominance as compared with their original colour scheme.

The more the colour contrast I increased in the composition, the more the subjects were standing out.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

2ND COMPOSITION

As clouds were one of the prominent aspects of the landscapes here, I tried using it as a stitching element amoung the main subjects of the composition.

Here in second illustration style , I tried to blend the Highlights and Shadows through a dry brush.

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

3RD COMPOSITION

Here, the Highlights and Shadows were smoothly blended using oil brushes. The subject’s shadows were merged to use as a combining element for all the subjects

COVER

The approach for cover of the souvenir was to greet the viewer into the three main aspects of the Rung Region : Festivals and Ceremonies, Landmarks and Flora-Fauna, Lifestyle and Activities. So here I used an old Rung lady doing Namaste to communicate that.

Here, I’ve used Dry and Oil brushes to illustrate/manipulate the portrait.

REFLECTION ON THE JOURNEY

This 4 month real-time project completely changed my practice of the Design Process, because in college assingments I have mostly followed a linear Design Process. Most of the times, I already had something in mind what kind of output I'll be working on. I have understood that this is how some designers are able to arrive at a new, or more appropriate solution by completely thinking around the core problems/ needs of the user.

This project shook all my believes around the process, It was for the first time that just after the secondary research, we had to make and test the rapid prototype as it was the need of the project.I learnt that every real-time project comes with different set of contraints and opportunities, and hence requires a specific process & solution.

There were many learnings at every stage of the project. For the first 2 months I wasn't enjoying the project much because the brief was changed after 3 weeks and I already had something in my mind, the kind of output I wanted to work on.

But luckily my guide, Priyanka Ma'am was always guiding, questioning things critically, which pushed me to refine the Design at every stage. which realised me that the design process can't be linear always.

I learnt many things in the studio especiallly managing the things, how to plan and to get things done in advance including coordinating with everyone at the Printer's place, pushing Client for the feedback.

I feel it is still challenging for me to convince people over the design decisions, that I take. I think I should start interacting more with people to communicate better verbally also, just arriving at a good design solution isn't enough to make things happen.

Deepak, my colleague in the project also inspired in terms of his sincerity towards work. I like working with interested people because on the journey one gets so many opportunities to learn/ unlearn from them, I learnt that everyone is good in something, and working in team just makes the overall work comes out more effective and efficient.

Also, earlier Publiaction Design always seemed boring to me, But after working on this document I realised the amount of work and thought is required to execute it, and I must say it was a learning in itself which I really enjoyed.

When I look back, I think I could have finished the project sooner and could have attempted other things also like Signage, Ticket Design, Children Books etc. for the Museum.

School of Design, Doon University

UG Graphic Design

REFERENCES

Books

• Throne of Gods by Heim and Gansser ( 1939)

• Administrative Atlas, Uttarakhand, 2011

• Outlook Traveller, Uttarakhand, 2007

• Lonely Planet, Trekking in the Himalaya, 1997

• Lonely Planet, Indian Himalaya, 2000

• Map my India, Uttarakhand, 2010

• Reader's Digest Vanished Civilization, 2002

• In the Forbidden Land by Arnold Henry Savage Landor (1898)

Maps

• Uttaranchal Tourist Map, Department of Science & Technology

• Uttaranchal Map, Survey of India, 2003

• Uttaranchal State, Pahar Publication, 2004

• Athens Tourist Map

• G eneva Museum Trail Map

• Uttarakhand Eco tourism Map, 2012, Arch i

• Crafts Map of Delhi, Delhi Tourism

• Istanbul City Map

• Working with Type, Exhibitions

• Indian Anthropometric Dimensions, NID Publication

Web Links

• en.wikipedia.org/wiki/Cartography

• www.gislounge.com/mappingthrough-the-ages/

• www.nationalgeographic.org/encyclopedia/map/

• www.gislounge.com/ten-things-toconsider-when-making-a-map/

• gisgeography.com/map-elements-howto-guide-map-making/

• earthexplorer.usgs.gov/

• landsat.gsfc.nasa.gov/landsat-8/landsat-8-bands

• www.glims.org/maps/glims

• www.britannica.com/science/map/Typesof-maps-and-charts-available

Films

• Hamarey Simaantwasi, UP Government (1962)

• Rung community in traditional attire during Kangdali procession, Wild Films India

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University

COLOPHON

This Document has been written and designed by Anubhav Kukreti. It has been printed at , using a Printer, on a gsm paper on This document has been set in:

Garamond Premier Pro Designed by Robert Slimbach Available at Adobe

Futura LT Designed by Paul Renner Developed by the Bauer Type Foundry

Anubhav Kukreti ◆ UG Graphic Design ◆ School of Design, Doon University