The Arts Survey, 2018-19

T A

. H E R T S

. S U R V E Y .

OBJ ECT I VE

The Lightcube Arts Survey

The survey will acquire the reasons behind these limitations by the Indian audience and will try to determine further challenges confronted by the artists. It will help us know if our hypotheses is true.

The study will help artists and cultural organisations have a better understanding of the audience to cater productivity and create more impactful projects with this learning.

For cultural organizations to locate itself in the changing world, find meaning and reasons to exist and also understand what the possible future directions could be the organisation could take.

TOTAL ALLOCATED BUDGET & SPENDING

BY MINISTRY OF CULTURE (INR BILLION)

The Lightcube Arts Survey

B A C K G R O U N D Cultural organisations often encounter problems that limit their efficiency and are detrimental to

the artists in the industry, these problems may be due to Indian societal systems and governmental

inefficiency. Some of these problems also stem from assumptions like: •

Art is an elitist interest.

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Government/Institutional policies focus on preserving the traditional arts.

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Indian Education system devalues art education.

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Its difficult to compete with mainstream for audience.

The Lightcube Arts Survey

MET HOD OLOGY The research would be conducted in three tiers in cities across India in the next 3-4 months. The survey is divided into three sections.

First section of the survey concentrates on the

broad audience from different backgrounds and

diverse interests. It is a generic survey which can be taken by these huge participants.

The second section of the survey is specific to the

audience who are artists or are engaged in art and culture.

The third section of the survey is for people interested in films and filmmaking identified through the previous two sections of the survey.

The Lightcube Arts Survey

A T O

C I N

For the survey to reach out to different parts of the country it requires having channels of communications in different cities.

We need to survey participants with different types and levels of involvement with the art, including very little or none - everyone’s opinions are important to us.

Thus, engrossing people least involved in art into the taking the survey.

The survey requires massive amount of support from the institutions and organizations to sustain itself.

The Lightcube Arts Survey

P T S

A N H

R E I

R P

India is going through a constant change in art and

culture with new forms of art and culture coming in and some forms getting extinct. The changing level of appreciation for each form has a big role to play in it. To understand these changes it is important to know what the audience think and how is it effecting the artists.

Your partnership will help us diversify our

participants and have more comprehensive conclusions. The partnership will give us a

structure to follow in preceding of the survey.

The Lightcube Arts Survey

P R S

E K !

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Getting a first hand look at the survey in each tier with the analysis.

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Acknowledgment in the dossier.

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Complied audience consumption patterns to help you design your programmes.

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The final research will available in a dossier form and will be sent to the partners.

O

A B U T

Lightcube was initiated by Suraj Prasad and Anuj Malhotra in April 2012 with the intention to deeply investigate the cinematic traditions of the country and the world. To pursue its ambitions, Lightcube has organised close to three hundred and fifty single screenings across India in the six years of its existence, designed and curated visual installations and exhibitions as well as organised five film festivals. Lightcube has published ten issues of a quarterly newspaper of visual culture called Umbra, which is subscribed by major media institutions across India as well as individuals. Lightcube has also published ten issues of online film criticism magazine called Projectorhead.

Lightcube aims to democratise exhibition, dissemination of visual storytelling and provide curatorial control to communities. We work towards creating participative cultural expressions and archive stories and mythologies that may help an individual have a sense of identity and dignity thereby empowering a new cultural paradigm

T . H E A R T S . S U R V E Y .